Choose your start month, how often you publish and on which weekday, and the tool lists every publish date for the months you want to plan. Paste in your post ideas, one per line with an optional keyword, and they are placed in order against the dates with an author and a status. Print the schedule or copy it into a spreadsheet.
A list of ideas has no deadline, and without a deadline writing slips. Putting a date next to each topic turns it into a task with a size: you can see that a post is due on the 14th and work backwards to when the draft, the images and the edit have to happen.
The calendar also shows the shape of your year. You can place posts that match a season, a launch or a sale on the right dates, and you can see gaps where you have no idea yet. Filling a gap early is much easier than inventing a topic the night before it is due.
Giving each post a target keyword forces you to decide who it is for. Write the phrase a reader would type to find it, and keep it to one idea per post. When you list the keywords together, duplicates and near-duplicates stand out, and you can merge them or change the angle.
Order matters too. Start with posts that answer questions your customers already ask, because you know the audience exists. Put the more ambitious guides further out, where there is time to research them, and link each new post back to the earlier ones so readers move through your site.
It is a schedule of what you will publish and when, usually with the title, the keyword the post targets, who is writing it and its status. It stops publishing from depending on whether you feel inspired this week.
Weekly uses every chosen weekday in the months you plan. Twice a week uses the chosen weekday and the one three days later. Every two weeks starts on the first chosen weekday in the start month and adds 14 days each time. Monthly uses the first chosen weekday of each month.
January 2026 begins on a Thursday. Publishing weekly on Thursdays gives January 1, 8, 15, 22 and 29, which is 5 posts. Publishing every two weeks on Thursdays gives January 1, 15 and 29, which is 3 posts.
There is no single right answer. Choose a rhythm you can keep for at least six months. Quality and consistency matter more than the count, and a once-a-month post that is useful can outperform four quick ones.
No. Nothing is saved between visits. Print it, save it as a PDF, or copy the text or table into your own document, and update it there.
Related: Social media content calendar, Headline analyzer, Readability checker.
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