Social Media Content Calendar

Pick a month, the platforms you post on, how many posts a week you can manage and the themes you want to cover, and the tool lays out a full calendar with a date, a platform, a theme and a post idea for every slot. Edit the ideas to fit your business, then print the calendar or copy it into a spreadsheet.

What you enter

What you get

How it works

  1. Choose the month and year, and tick the platforms you post on.
  2. Set how many posts a week you can keep up, from 1 to 7, and tick the themes you want to rotate through.
  3. Tell the tool whether you sell products, services, food or creative work, so the ideas use the right words.
  4. Read the calendar, print it or copy the text. To use it in a spreadsheet, copy the table rows and paste them in. The page does not save your calendar, so keep your copy.

Rhythm beats volume

A calendar is a promise to yourself, so build one that you can keep. Followers notice a steady rhythm more than a high count, and platforms tend to reward accounts that post regularly. Start with the number of posts that fits around the rest of your week, and only raise it when the current number feels easy.

Fixed weekdays also help you. If you always post on Monday, Wednesday and Friday, you know when to prepare, and your audience learns when to look. That is why this calendar uses a regular weekly pattern instead of scattering posts across random days.

Themes keep the feed varied

Themes are the answer to the blank-page problem. Instead of asking what to post today, you ask what the next tips post or customer story should be. Each theme also does a different job: tips build trust, behind-the-scenes posts show the people, stories give proof, offers ask for a sale and questions start conversation.

Do not worry if a platform needs a different shape for the same idea. A tip can be a short video on one platform, a carousel on another and a text post on a third. The calendar tells you what to cover and when; how you present it on each platform is up to you.

Tips

Frequently asked questions

How do I plan a month of social media posts?

Decide how many posts a week you can keep up, choose the days, pick a few themes to rotate between, and give each slot a specific idea. This tool does the spreading and rotating, and you replace each idea with your own detail.

How are the post dates chosen?

Each posts-per-week number uses fixed weekdays: 1 is Wednesday, 2 is Tuesday and Thursday, 3 is Monday, Wednesday and Friday, 4 is Monday, Tuesday, Thursday and Friday, 5 is Monday to Friday, 6 adds Saturday and 7 is every day. February 2026 has four of each weekday, so 3 posts a week gives 12 posts.

How are platforms and themes assigned?

In date order, the first post goes to your first platform and first theme, the second to the next of each, and so on, starting again at the beginning when a list runs out. The idea within a theme moves on each time that theme comes round.

Where do the ideas come from?

From a built-in list of templates for each theme, with words filled in for your type of business. They are the same for everyone, so edit them before you post.

Can I save the calendar and come back to it?

The page does not store anything. Print it, save it as a PDF or copy the text or table into your own document before you close the page.

Related: Blog editorial calendar, Engagement rate calculator, Social media image sizes.

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