Describe the scene, say what the video is for and choose the look: camera movement, style, lighting and pacing. The tool writes a structured prompt with subject, camera, style, lighting and audio on separate lines. For longer videos it also splits the idea into numbered shots, each with its own time range, so you can make the video clip by clip.
A film shot is described by a handful of things: who or what is in frame, what they do, where they are, how the camera sees them and what the light is like. A video prompt that names those five things gives a tool much less to guess. The structured layout here lists them on separate lines, so you can see which one is missing.
Be specific about action. 'A barista pours milk into a cup' is a shot. 'A busy coffee shop' is a place. Verbs make motion, and motion is what a video has that a still does not.
Most video tools make short clips, so a longer piece is built from several. Plan it as you would a storyboard: an opening that sets the scene, a middle that shows the point, and a closing that leaves the viewer with the next step. The shot list follows that pattern and varies the framing, moving between wide, medium and close shots so the cut feels natural.
Keep the same look across shots by repeating your style and lighting words exactly. When a tool offers a way to start from the last frame of the previous clip, use it; it keeps characters and places consistent.
A promo video usually sends viewers somewhere, so decide the destination first and end on it: a web address, a store badge or a short line of text. Leave space in the final shot for that text, and add it afterwards in an editor, because video tools are not reliable at spelling.
Think about where the video will play. A vertical clip for stories needs the subject in the middle of the frame, while a wide clip for a website header should keep the action away from the area where your headline will sit.
No. It writes the text prompt only. You paste it into the video tool you use. The prompt is assembled in your browser from templates and your choices, and nothing is uploaded.
The number of shots is the total length divided by your longest clip, rounded up. A 30 second video with 8 second clips needs 4 shots. Each shot gets a time range, an opening, middle or closing beat for the chosen purpose, and a different framing.
As long as your video tool allows, but short clips are easier to control. Five to eight seconds is common. If a shot does not come out right, you only need to redo that shot.
Yes. Pick the purpose and the opening, middle and closing beats change to fit. For a game trailer the beats move from world to action to title card; for an app promo from the problem to the app in use to the sign-up moment.
Anything you can name: ambient noise, music mood, a sound effect, or whether the video should be silent. Leave it empty if your tool does not use audio.
Related: Social media image sizes, Landing page copy generator, Character counter.
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