Choose a layout, add your name or logo, a headline, your message and a button, and get email code ready to paste into any sending tool. The markup is built the way email needs it: tables for structure, styles written inline, a 600-pixel container that shrinks on phones, and a button that works even where fancy styling is stripped. Your text is escaped and your links are checked before they go in.
A web browser follows one set of standards. Email is opened in dozens of apps, each with its own rendering engine, and some of them handle only a small part of modern HTML and CSS. That is why email designers still lay out their work in nested tables, repeat styles on each element and avoid features that other apps drop.
The practical result is a design that is simple on purpose: a single column, large readable text, a strong headline and a clear button. These limits are an advantage. An email people can read in ten seconds, on a phone, outdoors, outperforms a clever layout that breaks in one popular app.
Lead with the reason for the message. The headline should say what the reader gets or needs to know, and the first sentence should add the detail. Cut anything that does not help one decision: whether to click the button. If you have two messages, send two emails.
Make the button text specific. 'Claim your table' or 'See the new menu' tells the reader what happens next, while 'Click here' does not. Put the same link in a plain text link at the end of the body for apps and readers who skip buttons, and make sure the address behind both goes to a page that matches the promise.
Many mail apps ignore modern page layout features and strip scripts and external styles. Tables for layout and inline styles are the approach that behaves the same in the widest range of apps, so the generated code uses them on purpose.
The output is a full HTML document. Most email tools have a way to paste or import custom HTML. Paste the code, then add your tool's own placeholders if you need personalization.
The content sits in a container 600 pixels wide, which is the usual standard. In apps that support media queries it becomes full width on screens under 620 pixels and the side padding shrinks, so text stays readable.
A way to unsubscribe, your business name and a postal address, and a line saying why the person is receiving the email. Marketing email rules in many places require an unsubscribe method and a sender address. This is a general note, not legal advice, so check the rules that apply to where you and your readers are.
Yes. Links must be web, mail or phone addresses, a placeholder from your sending tool, or a plain domain, which gets https:// added. Anything with an unsafe scheme, such as javascript:, is replaced with a harmless # so it cannot run code.
Related: Email subject line tester, Email signature generator, Contact link generator.
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