Walk through 35 yes or no checks across navigation, clarity, forms, mobile, speed, trust and accessibility, and get a score for each area plus a list of what to fix first. You answer the questions yourself while looking at your own site, so nothing is fetched or scanned. It works for a first review of your own site or for a quick audit of a client's.
What you enter
Site type
A visitor can reach the main pages from the top menu in one click.
Menu labels use plain words such as Pricing and Contact, not clever names.
The logo links back to the home page.
Every page shows where you are (a clear title, a highlighted menu item or a breadcrumb).
Visitors can search or filter if the site has more than a few dozen pages or products.
Within five seconds the top of the home page says what you do and who it is for.
Each page has one main call to action: a single button that stands out.
Pages can be skimmed: short paragraphs, clear headings, no wall of text.
Prices, or how pricing works, are easy to find.
Buttons and links say what happens next ('Get a quote', not 'Submit').
The contact or sign-up form asks only for what you really need.
Every form field has a visible label, not just placeholder text.
Error messages say what went wrong and how to fix it, next to the field.
After sending a form, the visitor sees a clear confirmation.
A phone number or email is shown next to the form as another way to reach you.
The site works on a phone without pinching or sideways scrolling.
Buttons and links are big enough to tap with a thumb and spaced apart.
Text is readable on a phone without zooming (about 16 pixels or larger).
The phone menu is easy to open and close, and the main action stays within reach.
Phone numbers and addresses are tap-to-call and tap-to-map links.
Pages show something useful within about three seconds on a mobile connection.
Images are resized and compressed before they are uploaded.
Nothing jumps around while the page loads (no buttons that shift as you tap).
No main page returns an error, and no important link is broken.
Pop-ups do not cover the page the moment it opens.
Real contact details (email, phone or address) are easy to find.
Real reviews, testimonials or client logos are shown.
An About page or section shows who is behind the business.
Privacy policy and terms (where needed) are linked from the footer.
Photos show your real work, team or products, not only stock images.
Text has enough contrast against its background.
Every meaningful image has descriptive alt text.
The whole site works with a keyboard alone, with a visible focus outline.
Headings are in a sensible order (one h1, then h2, h3) and links make sense out of context.
Videos have captions and nothing flashes or plays sound by itself.
Customers can check out without creating an account.
Shipping costs and delivery times are shown before the last checkout step.
Return and refund rules are linked from product pages and checkout.
What you get
Overall score
Navigation and structure
Clarity and content
Forms and conversion
Mobile and layout
Speed and reliability
Trust and credibility
Accessibility
Items to fix
High priority items
How it works
Open your site in another tab, ideally on your phone as well as your computer, and pick the site type. An online store adds three checkout questions.
Tick each statement that is true of your site. Be strict: if you are unsure, leave it unticked, because that is a check worth doing.
Read your overall score and the score for each area. A low area is where the next hour of work pays off most.
Work down the fix list from High priority to Low. Tick the boxes again after the changes to see the score move.
What a UX audit is and is not
A UX audit is a structured review of how easy a site is to use, done by checking it against a list of known good practices. It finds the problems that most sites share and that are easy to fix: a menu that hides the main pages, a form with too many fields, a phone layout that scrolls sideways.
It is not user research. A checklist cannot tell you why your particular visitors leave, or what they wished the page said. Use the audit to clear the obvious problems first, then watch a few real people use the site to find the ones a list cannot predict.
Fix in order of weight, not in order of effort
It is tempting to start with the quick wins, like turning a phone number into a tap-to-call link. Do those, but do them after the high-weight items. A page that does not say what you do, or a form that asks for twelve things, loses more visitors than any amount of polish can win back.
Re-run the checklist after each round of changes. Seeing the section scores rise keeps a small team focused, and it gives a client a simple before and after when the work is done. Keep a copy of your first score so the progress is visible.
Tips
Audit on a real phone, not a shrunken desktop window. Tap targets, readable text and the menu behave differently under a thumb.
Ask someone who has never seen the site to find your prices and your contact details while you watch. Where they hesitate is where the checklist item fails.
Fix high priority items first. They carry the most weight because a failure there stops visitors from finishing what they came to do.
A high score means the basics are covered. It does not replace talking to real visitors or looking at where people leave your pages.
Frequently asked questions
How is the score calculated?
Each statement has a weight of 1, 2 or 3, where 3 means failing it stops people from doing the main thing they came for. Your section score is the weight of the statements you ticked divided by the total weight in that section, as a percentage. The overall score does the same across all sections. For example, if a section has weights 3, 2, 2, 2 and 1 (total 10) and you tick the 3 and one 2, that section scores 50 percent.
Does this tool look at my website?
No. It is a self-assessment: you answer the questions and it adds up the result. It never visits your site, so the score is only as honest as your answers.
What do the priorities mean?
High is weight 3, Medium is weight 2 and Low is weight 1. High items are the ones most likely to cost you visitors or customers if they are missing, so fix those before anything else.
Why does the online store option add questions?
Stores lose customers at checkout in ways other sites do not: forced accounts, surprise shipping costs and unclear returns. Choosing the store type adds a question on each and includes them in your scores.
What is a good score?
There is no official pass mark. As a rough guide, a score above 80 percent means the basics are covered and you are polishing; below 50 percent means there are likely obvious problems that visitors notice straight away.
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