The questions you ask before a website project starts decide how smoothly it goes. Choose the type of project, switch on the groups of questions you need and add a few of your own. The tool produces a client intake questionnaire you can print and fill in by hand, or copy into an email. The answers form a ready-made brief for the work.
Most website delays come from unclear goals, missing content and slow feedback. A good questionnaire surfaces all three at the start. It also shows the client what you need from them, which sets expectations about their part of the work.
It improves the quality of your quote as well. Knowing the number of pages, whether there is a store and who writes the text lets you price with confidence. Without those answers, you either guess high and lose the job or guess low and lose money.
Treat the completed form as the first draft of your project brief. Pull the goals, the audience and the must-have features into a short summary and send it back for the client to confirm. A confirmed brief is your best defense against drifting scope.
Look for gaps in the answers. A blank next to 'who writes the text' is a warning that content will be late. A vague answer to 'what is success' means you should talk before you start designing.
Keep the tone friendly and explain why you ask. A short line such as 'this helps me choose the right layout' makes questions feel like part of the service rather than paperwork.
Give a deadline for returning the form and a way to ask questions. Clients who feel unsure often skip questions, so invite them to write 'not sure' and tell them that is a perfectly good answer.
Enough to scope the work and no more. Around 15 to 25 well-chosen questions is plenty for most small projects. The tool shows how many questions you have chosen so you can keep it to a length your client will finish.
A new site adds questions about names, domains and existing profiles. A redesign adds questions about the current site and what must stay. A store adds products, payments, shipping and returns. A web app adds users, permissions and data.
The form is made to be printed and filled in by hand, or pasted into an email where the client types under each question. It does not collect answers for you or send them anywhere.
Yes. Asking about budget and launch date early avoids proposing something far outside what the client can afford. Many clients are happy to say if you explain that it helps you suggest the right plan.
No. It is a planning tool for gathering information. Agree scope, price and terms separately in a proposal or contract.
Related: Web design proposal template, Website cost calculator, FAQ generator.
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