An optometry website that fills exam chairs and frame boards
Good optometrist website design makes booking an eye exam easy, lists the vision insurance you accept, shows the frame brands in your optical, and explains specialty services like dry eye or myopia care. On we.inc you can start from the Clearview Optometry template or describe your practice and let the AI build it, from $20 a month. Online booking and patient records stay in your practice software, linked from the site.
Optometrist website design with eye exam and contact lens pages, the frame brands you carry, vision insurance details and an appointment request form. Describe your practice and the AI builds it.
Pages every optometry website needs
- Home: Book an exam, your location and hours, and the insurance you take, all on the first screen.
- Eye exams: Comprehensive, contact lens and kids' exams, with what happens and how long it takes.
- Specialty care: Dry eye, myopia management, specialty lenses or medical eye care, each on its own page if you offer it.
- Optical and frame brands: The lines you carry and any lens options, which bring in eyewear shoppers.
- Insurance: Vision and medical plans accepted, and what to bring to the visit.
- Doctors: O.D. credentials, special interests and languages spoken.
- Request an appointment: Name, phone, exam type and preferred times, or your scheduler's link.
Try this prompt
A website for Brightline Eye Care, an independent optometry practice in Minneapolis with two doctors, offering comprehensive eye exams, contact lens fittings, dry eye treatment and myopia management for kids. Include an optical page listing the frame brands we carry, a vision insurance page, doctor bios, and a Book an Exam button linking to our online scheduler. Crisp, bright and modern.
A real optometry site, not a template
This is Willow Creek Eye Care, a optometry business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Willow Creek Eye Care example site.
Start from this design
Three designs that suit a optometry website. Each one is free to start from.
- Clearview Optometry
- Orven Eyewear
- Perch Eyewear
About optometry website design on we.inc
Skip the optometry web design brief and the six week wait. Tell the AI about the business in a sentence and it builds the whole site, ready to edit.
Features designed for your industry
- Exam requests: A short form for comprehensive exams, contact lens fittings and kids' exams, or a link to your online scheduler.
- Vision insurance list: The vision and medical plans you accept, listed up front so coverage questions do not block a visit.
- Frame brands: The eyewear lines you carry, so shoppers visit for frames as well as exams.
Who this optometry website design suits
- An independent optometry practice with an optical shop
- A practice focused on pediatric eye care and myopia management
- A dry eye or specialty contact lens clinic
- A multi-location eye care group with a page per office
What makes a optometry website work
Optometrist website design checklist
A book button on every phone screen, an insurance list on its own page, a page per specialty service, real photos of your optical and staff, and your hours matching your Google listing. Use it to judge any design, including the templates here.
Your frames are a reason to visit
Many people choose an optometrist partly for the eyewear. A page of the frame brands you carry, with photos from your optical, gives shoppers a reason to pick you.
Keep health information off web forms
We.inc is not HIPAA compliance tooling. Keep web forms to name, contact details and preferred times, and collect medical history, insurance numbers and consent forms in your practice software or patient portal.
Online booking lives in your practice software
We.inc has no live calendar. If your practice management system offers online booking, the AI puts that link on the Book button; otherwise the request form emails your front desk.
Selling contacts or glasses online
A simple shop can take payment through your own Stripe account, but prescription eyewear sales are regulated. Check the rules that apply to you before selling prescription products online.
What it costs
Templates, including Clearview Optometry, are free to publish on a we.inc address, up to three sites, with no AI and no custom domain. AI building starts at $20 a month on Starter; groups with several offices may prefer Pro at $50. Your own domain is about $10 to $20 a year.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Frequently asked questions
What should an optometrist website include?
Exam booking, the insurance you accept, specialty services, the frame brands you carry, doctor bios, and your hours and location.
Is there an optometry template?
Yes. Clearview Optometry is one of the healthcare templates. Publish it free on a we.inc address, or have the AI personalise it for your practice on a paid plan.
Can patients book eye exams online?
The Book button can link your practice's online scheduler. Without one, the AI builds a request form that emails your office.
Is the site HIPAA compliant?
We.inc is not HIPAA compliance tooling. Keep medical details out of web forms and handle them in your practice software.
Can I use my own domain?
Yes, on any paid plan from Starter at $20 a month, with SSL included.
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