How to Put a Link in TikTok Bio: Steps and Requirements

By Umair Ali Sadaqat · Updated November 6, 2026 · Editorial policy

How to put a link in your TikTok bio: where the Website field lives, why it may be missing, the Business Account fix, and what to link once it works.

Short answer: Open TikTok, go to your profile, tap Edit profile, and look for a Website field. Paste your URL and save. If the field is not there, your account may not qualify yet. Update the app first, then try switching to a Business Account, which is the workaround most guides recommend. Follower requirements have changed over time and sources disagree, so the Edit profile screen in your own app is the final word.

What we could and could not verify

TikTok's Help Center has an article called "Link a website or social media account" under Getting started, then Setting up your profile. When we checked on November 7, 2026, the page loaded without its body text, so we could not read TikTok's current wording on follower thresholds or regions.

Here is what that means for this guide:

The steps below describe the general path (Profile, Edit profile, Website). Menu labels shift between app versions, so match the idea, not the exact words.
Eligibility claims are the shaky part. Third-party guides split between "you need 1,000 followers on a personal account" and "the threshold was dropped for most accounts." We are not going to pick a side. Test it in your app.
Nothing here is a promise about what your account will show.

Step by step: add the link

Update TikTok from the App Store or Google Play. An old version is a common reason a field is missing.
Open the app and tap Profile.
Tap Edit profile.
Look for a Website field (some accounts may see links or social fields listed here too).
Paste your full URL, starting with https://.
Tap Save.
Open your profile from a different account or a friend's phone and tap the link to confirm it works.

Check step 7 on mobile and desktop. A link that works on your phone but opens an error page for everyone else is a wasted bio.

If the Website field is missing

Work through this list in order. Stop when the field appears.

[ ] Update the TikTok app to the latest version
[ ] Force-close the app and reopen it
[ ] Restart your phone
[ ] Log out and back in
[ ] Check that your account is in good standing (no restrictions shown in settings)
[ ] Switch to a Business Account (see below) and check Edit profile again
[ ] Contact TikTok through Settings and privacy, then Help Center or Report a problem

The Business Account route

Many guides point to a Business Account as the fix for a missing link field. The general path is Settings and privacy, then Account, then Switch to Business Account, then pick a category that fits what you do. After that, return to Edit profile and look for the Website field.

Before you switch, read what the app tells you on the confirmation screens. Business accounts can differ from personal ones in features such as available music, and we did not verify the full list on TikTok's own pages. You can usually switch back, so it is a reasonable thing to try if the link is the only thing you need.

Situation	What to try first	Why
Website field is visible	Add the link and save	You already qualify
Field is missing, app is old	Update, restart, recheck	Cheapest fix
Field is missing, app is current	Switch to a Business Account	Most commonly suggested workaround
Still missing after switching	Contact TikTok support	Possible region or account restriction

One link, so choose what it points to

You get a single clickable URL, so the real decision is what sits behind it. Match it to the one action you want viewers to take after watching.

Your goal	What to link	Notes
Sell one product	Product page directly	Fewer taps means fewer drop-offs
Sell several things	A page listing them	Put the best seller first
Grow an email list	A signup page with one clear offer	Name the offer in your video
Promote a channel or podcast	Latest episode or channel page	Update it when a new one drops
Run a business	Your homepage or a booking page	Make sure it loads fast on a phone
Many destinations	A link-in-bio page	One URL, many buttons

When one page is not enough

If you have more than three or four places to send people, a link-in-bio page keeps your single TikTok link useful. You can use a hosted tool, and our list of Linktree alternatives covers the options, or compare a small site builder against it in Carrd vs Linktree.

A small site you own has one advantage: you control the address. If you switch tools later, your bio link and your videos' "link in bio" calls to action keep working because the URL does not change. We.Inc's free plan lets you publish up to three sites from ready-made templates; the AI builder that drafts a site from a prompt starts on the Starter plan at $20 a month. You can sign up here if you want a page of your own to link to.

Make the link worth tapping

A bio link only works if viewers know to use it. These habits cost nothing:

Say it in the video. A spoken or on-screen "link in bio" line tells people there is something to tap.
Match the bio line to the link. If your bio says "Free template pack," the page they land on should lead with the template pack, not a general homepage.
Test on a phone. Most TikTok traffic opens in the in-app browser, so a page that depends on a wide desktop layout will feel broken.
Keep the URL short and readable. People see it on your profile, and a clean address looks more trustworthy than a long tracking string.
Review it monthly. Dead links and expired offers are the most common bio mistakes.

If you want to link to a specific section of a long page, see our guide to HTML links for anchor links, which can send people to the right spot on your own site.

Common problems

The link shows but does not open. Check that you typed the full URL, with https://, and that the page loads without a login. Open it in a private browser window to see what a stranger sees.

The link disappeared. Links can be removed if TikTok flags a destination, or if an account change affects eligibility. Re-add it and check your account status in settings.

Viewers land on a blank or slow page. Compress images, avoid autoplay video at the top, and test on a mobile connection rather than Wi-Fi.

You want the link to open an app. A normal website link opens a web page. Sending people straight into an app screen needs deep linking, covered in what is deep linking and deferred deep linking, and it is a separate setup from the bio field.

Quick checklist before you save

[ ] App is updated
[ ] URL starts with https:// and loads without a login
[ ] Page works on a phone in under a few seconds of looking at it
[ ] The first thing on the page matches your bio line and video call to action
[ ] You have tested the link from another account or device
[ ] You have a reminder to review it next month

Frequently asked questions

Do I need 1,000 followers to put a link in my TikTok bio?

It depends on your account and on when you read it. Older guides say personal accounts need 1,000 followers for the Website field, and some newer third-party guides say that rule has been relaxed. TikTok's own help article is titled "Link a website or social media account" under Setting up your profile, but we could not load its text to confirm current thresholds (checked November 2026). The practical test is to open Edit profile and see whether a Website field is there. If it is not, try switching to a Business Account.

Why is there no Website option in my TikTok Edit profile screen?

The usual causes reported are an account that does not yet qualify, an outdated app version, or a feature that is not enabled in your region. Update the app, restart your phone, and check again. If the field is still missing, switching to a Business Account is the most commonly suggested workaround. TikTok's Help Center is the place to confirm what applies to you.

Can I add more than one link to my TikTok bio?

The profile has a single website field, so you get one link. To send people to several places, point that one link at a page that lists them, such as a link-in-bio page you control.

Is a TikTok Business Account free?

Switching an existing account to a Business Account is done from the app's account settings. We have not verified pricing or every limitation of business accounts on TikTok's own pages (checked November 2026), so read the options screen in the app before you confirm the switch, since business accounts can restrict some features such as commercial music use.

Can I put a link in a TikTok video caption instead?

Do not count on it. Captions generally do not turn typed URLs into tappable links, which is why creators say "link in bio" in their videos and send viewers to the profile. Treat the bio link as the one clickable path and test a typed URL yourself before relying on it.

Related guides and tools

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