Carrd vs Linktree: which should you use?

Linktree gives you a stack of buttons under one linktr.ee address. Carrd gives you a single responsive web page you design yourself, which can be a link list or a small landing page. Here is how to decide.

Link list or one-page site: the deciding question

If all you need is somewhere to send followers from a social bio, Linktree's free tier already covers it: unlimited links, core appearance options and basic analytics. Its paid tiers add scheduling, monetisation, SEO controls and, at the top, commerce and removable branding.

If you want the page to look like your own site, with a layout you control, a signup form and your own domain, Carrd fits better and costs very little. It is free for up to three sites, and Pro Standard, the cheapest tier with custom domains, forms and embeds, is $19 a year for up to 10 sites.

Linktree's pricing page shows prices in local currency by region and did not display amounts when we checked on October 17, 2026, so we could not confirm a US price. Confirm your own price on linktr.ee/s/pricing.

Carrd and Linktree compared on the things people switch over

	Carrd	Linktree	We.Inc
What you get	A one-page responsive site	A link-in-bio page at linktr.ee/username	A multi-page site or web app built from a chat description
Free tier	Up to 3 sites with core features	Unlimited links, core appearance, basic analytics	Up to 3 template sites on a we.inc address, no AI
Paid tiers	Pro Lite $9/yr, Pro Standard $19/yr, Pro Plus $49/yr (larger site counts cost more)	Starter, Pro, Premium; regional prices, shown on the pricing page	Monthly: Starter $20, Pro $49, Max $99
Custom domain	Pro Standard and Pro Plus	Listed under Pro on the features page; a help article says it is not offered	Starter and up
Forms and email capture	Pro Standard; advanced forms on Pro Plus	Lead capture forms on Pro	Contact forms saved to a Contacts list and emailed to you
Selling	Via embeds and widgets from Pro Standard	Commerce on Premium; Shops, digital products, courses and bookings in selected countries	Store panel using your own Stripe account
Analytics	Analytics on Pro Standard and up	Basic free, advanced on Pro, full on Premium	Built-in visitor stats, no tag to install

Carrd prices are yearly in US dollars and We.Inc's are monthly, both as of October 2026 from the vendors' pages linked in sources; Linktree's amounts vary by region and were not shown on its pricing page.

Pros and cons

Carrd

Best for: Freelancers, side projects and makers who want a designed single page on their own domain for a few dollars a year

Price: Free for up to 3 sites; Pro Lite $9/yr, Pro Standard $19/yr, Pro Plus $49/yr (October 2026)

Pros: Pro Standard adds custom domains, forms, embeds and analytics for $19 a year; Even the base paid tier covers several sites: 3 on Pro Lite, 10 on Pro Standard; A 7-day Pro trial with no card required

Cons: Every site is a single page; Pro Lite has no custom domain, forms or embeds, so most people need Pro Standard

Linktree

Best for: Creators and brands who want a link hub that is quick to update from their social profiles

Price: Free; Starter, Pro and Premium in local currency; amounts not confirmed, check linktr.ee/s/pricing

Pros: Unlimited links and basic analytics on the free tier; Monetisation tools on Pro and commerce on Premium, in supported countries; Lead capture forms whose entries can be exported

Cons: Branding is only removable on Premium; Custom domain support is unclear: the features page lists it under Pro but a help article says it is not offered

We.Inc

Best for: People outgrowing a single link page who now need several pages, a blog or a small shop

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe the business in chat and get multiple written pages, then adjust them by clicking or asking; A CMS for blog posts or listings that you edit without spending credits; Unlimited sites once you are on a paid plan

Cons: Far more expensive than Carrd if one page is all you need; The free plan has no AI and no custom domain

What actually differs day to day

Linktree is built around a list. You add a link, pick an icon or thumbnail, and reorder; paid tiers let you schedule links to appear at a set time and pin priority links. The page lives at linktr.ee/yourname, and Linktree's Share button hands you a copyable address and QR code for your bio.

Carrd starts from a blank or template page made of sections, text, images, buttons and forms. You can make it look like a link list, a portfolio, or a landing page that collects emails. That extra control means more decisions, so expect to spend longer on the first version than you would adding buttons in Linktree.

Picking the right Carrd tier

Carrd's paid range is wide. Pro Lite at $9 a year removes branding and unlocks larger media and video uploads across 3 sites, but it does not include custom domains, forms or embeds. Pro Standard at $19 a year adds all three plus analytics and meta tags for 10 sites. Pro Plus at $49 a year covers 25 sites and adds site downloads, redirects, password protection and canonical URLs. Bigger site counts are sold as separate tiers, up to 1,000 sites.

Linktree makes more sense when

Your audience lives on Instagram or TikTok and you change your links weekly. You want to sell digital products, courses or bookings straight from the bio page in a country where those features are available. You need a working page today and do not want to think about layout at all.

Carrd makes more sense when

You want your own domain on the page for around $19 a year. You need a proper signup or contact form, or an embed such as a video or payment widget. You run several small projects and want each to have its own page without paying per site.

Switching from Linktree to Carrd or the other way

Linktree's help center does not describe a tool for exporting your link list, so copy the links by hand. Audience data gathered through forms can be exported. Once the Carrd page is live, Linktree's help suggests using a redirect link to point visitors at your own site, and you can update your social bios to the new address.

Going from Carrd to Linktree is the same manual job in reverse. If you are on Pro Plus, Carrd's download option gives you a copy of the site, and its redirect setting can send old visitors on. Keep the Carrd plan active until your bios point at the new page.

If the move is really a step up to a fuller site, We.Inc can rebuild a page you own from its URL as an editable starting point, with the same structure and content, and you then add pages around it. Ask it to keep your existing page address so links already in your bios keep working.

Start from a template

Sources

Carrd: homepage and free plan (2026-10-17)
Carrd: Pro plans (2026-10-17)
Linktree: Pricing (2026-10-17)
Linktree: Features (2026-10-17)
Linktree Help: custom domain (2026-10-17)
Linktree Help: sharing your Linktree (2026-10-17)
We.Inc: Pricing (2026-10-17)

Frequently asked questions

Is Carrd cheaper than Linktree?

Usually, for a custom domain. Carrd Pro Standard, which adds domains, forms and embeds, is $19 a year as of October 2026. Linktree's paid prices vary by region and were not shown on its pricing page when we checked, so look up the figure for your country there. Both have free tiers, so for a plain link list on their own address neither costs anything.

Can I use my own domain on Linktree?

Linktree's own pages disagree. Its features page lists custom domains among Pro benefits, while an older help article says each page uses a linktr.ee/username address and a custom domain cannot replace it. Check the plan details in your account or ask Linktree support before paying for this. On Carrd, custom domains are included from Pro Standard.

Can Carrd work as a link-in-bio page?

Yes. A Carrd site is one responsive page, so you can lay it out as a column of buttons, add a photo and a short bio, and share its address in your profiles. The free tier allows up to three sites. Paying for Pro Standard adds your own domain, a signup form and analytics, which Linktree spreads across its paid tiers.

Does Carrd offer a free trial of Pro?

Yes. Carrd's Pro page offers a 7-day Pro trial that needs no payment details or credit card. That is enough time to connect a domain, add a form, check how the page looks on a phone and decide whether Pro Lite, Pro Standard or Pro Plus covers the features and the number of sites you need.

When should I move to a multi-page website?

When one page cannot hold everything: services with their own descriptions, a blog, a gallery, booking details or a shop. At that point a builder with several pages makes more sense. We.Inc builds such a site from a description on paid plans starting at $20 a month, with a free plan of up to 3 template sites without AI.

Build your own site

Related guides

Carrd alternatives

How we research, test and update this page: our editorial policy. We.Inc is our own product.