Carrd vs Linktree: which should you use?

Linktree is a list of links for your social bio. Carrd is a tiny one-page website builder that can also do link-in-bio. Here is how to choose.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

The short answer

Use Linktree if you only need a list of links under your social profile; its free plan gives unlimited links and basic analytics. Use Carrd if you want a real one-page site with your own layout and domain: Pro plans start at $9 a year, which is cheap for a custom page.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, where you describe the site and it is written for you, starts at $20 a month, and custom domains come with paid plans.

Side by side

CarrdLinktree
What it isOne-page website builderLink-in-bio page
Free planYes, on a carrd.co addressYes: unlimited links, core appearance options, basic analytics
PaidPro Lite $9/yr, Pro Standard $19/yr, Pro Plus $49/yr (more sites cost more)Starter, Pro and Premium tiers; prices at linktr.ee/s/pricing
Design freedomHigh for a single pageThemes and buttons

Prices checked September 2026, in US dollars per month on annual billing unless noted. Vendors change prices often, so confirm on their pricing page before you buy.

Pros and cons

Carrd

Best for: Cheap one-page sites and landing pages

Price: Free; Pro from $9/year

Pros: Very low yearly price; Custom layouts; Forms and embeds on Pro

Cons: One page per site; Not built for stores or blogs

Linktree

Best for: Creators who need a quick list of links

Price: Free; paid tiers Starter, Pro, Premium (check linktr.ee/s/pricing)

Pros: Set up in minutes; Free plan has unlimited links; Built for social bios

Cons: Lives on a Linktree address unless you pay; Not a real website

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Start from a template

Sources

Frequently asked questions

Is Carrd cheaper than Linktree?

Carrd's Pro Lite was $9 a year when we checked on September 24, 2026. Linktree has a free plan and paid tiers; its current prices are on linktr.ee/s/pricing, which we could not read in full.

Can Carrd replace Linktree?

Yes. Many people build a link-in-bio page on Carrd, and you get more layout control and a custom domain on Pro plans.

When do I need a full website instead?

When you need several pages, a blog, bookings or a store. We.Inc's free plan hosts up to 3 template sites on a we.inc address; AI building starts at $20 a month.

Related reading

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How we research, test and update this page: our editorial policy. We.Inc is our own product.

We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.

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