Duda vs Wix: which is right for your sites?

Duda is sold to agencies and software platforms that build many sites, priced per account with extra sites added on. Wix is priced per site and aimed first at owners building their own. That pricing shape usually settles the question.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

Duda or Wix: which suits the way you build

Duda's plans, priced per account, are Basic $19, Team $29, Agency $52 and White Label $149 a month billed annually, or $25, $39, $69 and $199 month to month. Each additional site costs $19 a month on Basic and $17 a month on the other plans, or $171 and $168 a year. A 14-day trial needs no card and includes White Label features.

Wix charges for each site separately: Light $17, Core $29, Business $39 and Business Elite $159 a month on yearly billing, and it has a $0 plan. It is the simpler choice for one business building one site.

Pick Duda if you manage a book of client sites and want to rebrand the platform. Pick Wix for your own site. We.Inc is worth a look if you resell sites and want AI to build them: its white label plan is priced to your volume and setup, quoted on a 30-minute demo.

Account pricing, rebranding and exit compared

DudaWixWe.Inc
How you payPer account, plus each extra sitePer sitePer account; unlimited sites on paid plans
PlansBasic $19, Team $29, Agency $52, White Label $149 (annual)$17, $29, $39, $159 a month (yearly)Starter $20, Pro $49, Max $99; white label by tailored quote
Extra sites$19/mo on Basic, $17/mo on Team and upEach site needs its own planNo per-site fees on white label
Free start14-day trial, no card$0 plan, no card3 template sites free, no AI
Your own brandingWhite Label and Custom plansNot offered on Wix's site plansWhite label plans with a branded client dashboard
ExportPublished site as a ZIP on Agency and upCSV for products, contacts and CMS onlyFull project ZIP; GitHub push on Max

Prices as of October 2026 from the Duda, Wix and We.Inc pricing pages (linked in sources), in US dollars per month on annual billing unless stated; Wix's prices vary by country.

Pros and cons

Duda

Best for: Agencies and SaaS platforms managing many client sites under one account

Price: Basic $19, Team $29, Agency $52, White Label $149 a month billed annually ($25, $39, $69, $199 monthly); extra sites $19 on Basic, $17 on other plans (October 2026)

Pros: Account-based pricing that gets cheaper per site as you add clients; White-label branding on the White Label plan; Published sites can be exported from Agency upward

Cons: No free plan, only a 14-day trial; Rebranding needs the $149 White Label tier or a Custom plan

Wix

Best for: A single business that wants to build and run its own site

Price: Free plan; on an annual subscription Light costs $17, Core $29, Business $39 and Business Elite $159 per month (October 2026, before tax, by country)

Pros: A $0 plan to start and test; Bookings, store and marketing built into the paid tiers; Large template range and AI generation for owners without design skills

Cons: Every site is a separate subscription, which adds up for agencies; No site export to other hosts

We.Inc

Best for: Agencies weighing Duda's white label tier who would rather have AI build each client site

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: White label priced per agency, quoted on a 30-minute demo; Client billing through Stripe Connect; Sites are real React code you can download

Cons: Newer, with fewer integrations than Duda or Wix; Hosted services such as forms and the CMS stay behind if you export

The cost of 20 client sites

Duda's model rewards volume. On the Agency plan at $52 a month annually, adding sites at $168 a year each, 20 extra client sites would add $3,360 a year to the $624 plan cost, before any sites the plan itself includes. Check Duda's page for how many sites each plan covers before you calculate.

On Wix, 20 client sites on Light would be 20 subscriptions at $17 a month, or $4,080 a year, and $6,960 on Core if they need payments. We.Inc quotes white label per setup on a demo, so compare that quote with these totals for your number of sites.

Rebranding the platform for clients

Duda's pricing page states that white-label branding is offered on White Label and Custom plans, so a client sees your brand rather than Duda's. That starts at $149 a month on annual billing. Lower plans keep Duda's brand in the editor.

Wix's own site plans are for building a site, not for reselling the editor under your name; agencies on Wix usually look at Wix Studio instead. We.Inc's white label plans give clients a branded dashboard, and billing runs through Stripe Connect.

Duda is the stronger pick when

You already sell websites as a service and want one dashboard for every client. You need to rebrand the platform. You want an export path for published sites, which Duda offers on Agency and above.

Wix is the stronger pick when

You are building one site for your own business, want to start for free, and value built-in scheduling and store tools over agency features. You prefer a large consumer community and plenty of tutorials.

Exporting and moving sites

Duda's support center describes a Site Export on Agency plans and higher, run from More, Settings, Site Export. It produces a ZIP of the published site's HTML, CSS, JavaScript and media, up to 1 GB, with separate folders per device type. The store is not included, though products can be exported as CSV; the blog comes as an RSS file, and Duda does not support a site once it is hosted elsewhere.

Wix offers CSV exports of products, contacts and CMS collections, and its help center says blog posts cannot be exported to other platforms. A Wix to Duda move is a rebuild in Duda's editor, plus product imports.

Keep each site's page addresses and reuse the same paths on the new platform. We.Inc can also rebuild an editable version from the address of a site you own or have permission to copy.

Start from a template

Sources

Frequently asked questions

Is Duda more expensive than Wix?

For one site, slightly: Duda Basic is $19 a month annually against $17 for Wix Light. For many sites Duda usually costs less, because extra sites are $17 a month on Team and up rather than a full plan each. Duda has no free plan; its 14-day trial needs no card.

Can I white label Duda?

Yes, on Duda's White Label plan at $149 a month billed annually ($199 monthly) or a negotiated Custom plan. Lower plans do not include white-label branding. The free trial includes White Label features, so you can test the branded experience before paying.

Can I export a Duda site?

On Agency plans and above, Duda exports the published site as a ZIP of HTML, CSS, JavaScript and media, up to 1 GB. The store and blog are not part of the HTML; products export as CSV and the blog as RSS. Duda says it cannot support a site after it moves to another host.

Is Wix good for agencies?

Wix's standard plans are priced per site for owners. Agencies on Wix typically use Wix Studio, which has its own plans, collaborators and client tools. If rebranding the platform matters, Duda's White Label plan or We.Inc's white label plans are built for that.

Does Duda offer monthly billing?

Yes. Duda lists month-to-month prices of $25 for Basic, $39 for Team, $69 for Agency and $199 for White Label, compared with $19, $29, $52 and $149 a month on annual plans, which are billed up front. Taxes may apply. Extra sites follow the same pattern: $19 a month or $171 a year on Basic.

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