Duda is built for agencies that build and manage many client sites. Wix is built for owners who build their own. That difference decides most of the comparison.
Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.
Pick Duda if you are an agency running many client sites and want team roles, client access and, on its White Label plan, your own brand on the platform. Pick Wix if you are building one site for your own business and want a free plan and a large app market.
Duda lists Basic at $19 a month billed annually ($25 monthly) and White Label at $149 annually ($199 monthly), checked September 2026. Wix's US plans run from Light at $17 to Business at $39 a month on annual billing.
We.Inc builds sites from a description, with a white-label plan for agencies from $99/mo for 25 client sites. Free for 3 template sites; AI from $20/mo.
| Duda | Wix | We.Inc | |
|---|---|---|---|
| Built for | Agencies and SaaS platforms | Business owners building their own site | Owners and agencies who want AI to build the site |
| Plans | Basic $19, Team $29, Agency $52, White Label $149 a month billed annually ($25, $39, $69, $199 month to month); extra sites $17 a month on Team and up | Light $17, Core $29, Business $39, Business Elite $159 per month (US, annual) | Starter $20, Pro $50, Max $99 per month; white label from $99/mo |
| Free plan | No; 14-day trial | Yes, with Wix ads and a wixsite.com address | Yes: 3 template sites, we.inc address, no AI |
| White label | White Label and Custom plans only | No; Wix Studio has a partner program, not a rebrand | Yes, on white-label plans |
| Export | Published sites as HTML, CSS and JS (unsupported after export) | No | Yes, export to GitHub |
Duda prices from duda.co/pricing, checked September 15-19, 2026. Wix prices from our September 24, 2026 US check; Wix prices vary by country. All US dollars.
Best for: Agencies building and managing many client sites
Price: Basic $19, Team $29, Agency $52, White Label $149 a month billed annually ($25, $39, $69, $199 month to month); extra sites $17 a month on Team and up
Pros: Mature agency workflows and client access; Full white label on its White Label plan; Unlimited unpublished projects
Cons: Per-site fees grow with your client list; White label starts at $149 a month billed annually; No free plan
Best for: Owners who want a flexible drag-and-drop site with bookings, events or a small shop
Price: Light $17, Core $29, Business $39, Business Elite $159 per month on annual billing (US, checked September 2026); free plan with ads
Pros: Free plan to build and test; Large app market; Selling from Core; Hosting and security handled
Cons: No code export; Template locked after launch; Prices vary by country
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
An agency with a team building client sites by hand: Duda. A freelancer building a handful of client sites who is happy for clients to see Wix: Wix, or Wix Studio. A business owner building their own site: Wix. An agency that wants AI to write each client site on a flat plan: We.Inc.
Plan fees only, on annual billing at the prices checked September 2026 and assuming no change. Duda Basic is $228 a year and $684 over three years for one site; Agency is $624 and $1,872 for four sites; White Label is $1,788 and $5,364 for four sites, plus $17 a month for each extra site. Wix Light is $204 and $612 per site; Core is $348 and $1,044.
For an agency the per-site fee is what matters: multiply it by your client count. We.Inc, for comparison: the free plan costs nothing but has no AI and no custom domain. Starter, which adds AI building and custom domains, is $20 a month: $240 for the first year and $720 over three years at today's price.
Designer and agency tools are easy to judge on a demo and hard to judge on a real client job. Give Duda or Wix the same small brief: a studio or client website with a projects collection, three reusable service pages and a client who edits it after launch.
1. Set up a projects collection (title, image, summary) and add five entries. 2. Build one service page, then reuse its layout for two more and note how much you had to redo. 3. Invite the client as an editor and check what they can change, and what that seat costs. 4. Connect a custom domain and confirm it loads with a padlock. 5. Export whatever the tool lets you export and note what stays behind.
Write down which plan each step needed, including editor seats. That is the real monthly cost of a client site.
Duda can export published sites as HTML, CSS and JavaScript, though it does not support them after export. Wix has no export, so leaving means rebuilding. Duda connects clients' billing through Stripe on Team and up; Wix adds features through its App Market. Your domains can point at either.
Duda wins on agency workflows and a complete white label. Wix wins on a free plan, apps and ease for a single owner. We.Inc is an option if you would rather describe the business and have AI write the first version: free for 3 template sites on a we.inc address without AI, and AI building with custom domains from $20 a month.
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
For agencies managing many client sites, Duda's team roles, client access and white label are built for the job. Wix suits owners building their own site.
Basic is $19 a month billed annually ($25 monthly), Agency $52 ($69) and White Label $149 ($199), with extra sites $17 a month on Team and up, per duda.co/pricing in September 2026.
No. Wix Studio has a partner program with perks and revenue share, but clients still see and pay Wix.
Not automatically. You rebuild the pages in Duda and point your domain at it. Set redirects for any page address that changes.
No. The free plan publishes up to 3 template sites on a we.inc address. AI building starts on Starter at $20/mo.
Sign up free and publish your first site today.
How we research, test and update this page: our editorial policy. We.Inc is our own product.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.