Duda White Label in 2026: Pricing, Limits, Alternatives

Duda's white label needs the $199/mo White Label plan ($149/mo yearly) with 4 sites, then $17/mo per extra site. What it covers and what it costs at scale.

Duda does offer a full white label, but only on its White Label plan ($199 a month, or $149 a month billed yearly) and its sales-negotiated Custom plan, as of September 2026. That plan puts your logo, colors and domain on the login screen, dashboard, editor, preview pages and platform emails, and it includes four published sites. Every published site after that costs $17 a month or $168 a year.

Short answer: Duda's white label is mature and genuinely complete for client-facing screens, and the branding itself costs only $130 a month more than the Agency plan. The number that decides your bill is the per-site fee, which grows in a straight line with your client list unless you negotiate a Custom plan.

Which Duda plans include white label?

Duda sells four self-serve plans plus a Custom plan, and only two of them remove Duda's brand from the platform. We checked the Duda pricing page and Duda's help center on September 15, 2026. All prices are in USD, and annual plans are charged upfront.

PlanMonthly billingAnnual billingPublished sites includedEach extra siteTeam seatsWhite-label platform
Basic$25/mo$19/mo1$19/mo or $171/yrNoneNo
Team$39/mo$29/mo1$17/mo or $168/yr3No
Agency$69/mo$52/mo4$17/mo or $168/yr6No
White Label$199/mo$149/mo4$17/mo or $168/yr6Yes
CustomContact salesContact salesCustomNegotiatedCustomYes, plus custom HTML and CSS

Two details in the fine print matter for agencies. Duda charges for published projects, and every plan lets you create unlimited projects, so drafts and pitch mockups cost nothing until they go live. And eCommerce and Bookings are separate paid upgrades on top of the site fee.

What does Duda's white label actually cover?

Duda's white-label page puts it plainly: your customers "will never know your website builder is powered by Duda." Here is what that means in practice, from Duda's help center articles.

There are gaps, and Duda documents them itself:

Checklist of what Duda's White Label plan covers as of September 2026: branded login, dashboard and editor, own platform domain, platform emails from your domain and Stripe client billing are included, while store and membership emails, API access, custom platform code and a branded template gallery are not.

The API point matters most for software companies. Duda's own white-label page says SaaS platforms "often combine Duda's robust REST API and advanced features like Single Sign-On support" to embed website building. Both of those sit on the Custom plan, so a SaaS team should budget for a sales conversation, not the $199 plan. If you are weighing that route, our guide to white label versus API website builders walks through the trade-off.

How much does Duda white label cost at 10, 50 and 150 sites?

The formula is simple: the plan price, plus the extra-site fee for every published site beyond the four included. This example uses only Duda's published prices, Website Builder sites (not Duda Vibe projects), and no eCommerce, Bookings or add-ons.

Published sitesMonthly billingCost per siteAnnual billing, per monthCost per site
10$199 + (6 × $17) = $301$30.10($1,788 + 6 × $168) ÷ 12 = $233$23.30
50$199 + (46 × $17) = $981$19.62($1,788 + 46 × $168) ÷ 12 = $793$15.86
150$199 + (146 × $17) = $2,681$17.87($1,788 + 146 × $168) ÷ 12 = $2,193$14.62

On annual billing the yearly totals are $2,796 at 10 sites, $9,516 at 50 sites and $26,316 at 150 sites.

Bar chart of Duda's White Label plan monthly bill on monthly billing: $199 at 4 sites, $301 at 10 sites, $981 at 50 sites and $2,681 at 150 sites, based on a $199 plan with 4 sites included and $17 per extra site.

Three things jump out of that arithmetic.

The white-label premium is a flat $130. The Agency plan includes the same four sites at the same $17 extra-site price. So the branding costs exactly the gap between the two plans: $130 a month on monthly billing ($199 minus $69) or $97 a month on annual billing ($149 minus $52). At 10 sites that is 43% of your bill ($130 ÷ $301). At 150 sites it is under 5% ($130 ÷ $2,681).

Per-site fees become almost the whole bill. At 150 sites on monthly billing, site fees are $2,482 of $2,681, about 93%. Your cost per site keeps falling as you grow, but it can never fall below the site fee itself: $17 a month, or $14 a month on yearly site subscriptions ($168 ÷ 12).

Custom pricing is the only lever at scale. Duda says Custom plan customers "can negotiate lower, tiered prices per site depending on the number of sites they need." Duda publishes no numbers for that, so at 100 sites or more, get a quote before you model margins.

To see what this does to your margin, take a hypothetical $99 a month website plan you sell to clients. Duda's platform cost is 30% of that revenue at 10 sites ($30.10 ÷ $99) and 18% at 150 sites ($17.87 ÷ $99), before your own time and support costs. You can run your own numbers in our reseller margin calculator.

What does Duda do well?

Duda is one of the most established white-label platforms, and it earns that reputation. On GetApp and Capterra it held a 4.5 out of 5 rating from 214 reviews when we checked. The strengths an agency will actually feel:

What limits do agencies report?

Beyond the documented gaps above, two themes show up in reviews we read on GetApp. A CEO and lead designer wrote that "the client billing feature doesn't offer as much control as I would like," giving the example that "it would be nice to schedule invoices to go out to clients later." A founder summed up the flexibility trade-off: "Power users may feel frustrated by Duda."

Neither is a deal-breaker. Both are worth testing during the trial, especially if your clients expect invoices on a schedule or your designers push layouts hard.

Is there a Duda white label partner program?

Not in the reseller sense. On Duda's site, a white-label relationship means buying the White Label or Custom plan and running the platform under your brand. Duda also runs two separate programs. Duda Experts is a network of Duda-certified professionals listed in a directory, who receive project requests from Duda customers. The Duda affiliate program is aimed at content creators, review sites and publishers, and pays "as much as $300 per conversion." Neither changes what you pay per site.

Who should stay on Duda?

Stay if most of these describe you:

Look at alternatives if:

Duda white label alternatives

The useful way to compare is by pricing model, because that decides your margin at 150 sites more than any feature list:

For side-by-side detail, see our Duda alternatives for agencies list, the We.Inc vs Duda comparison, and the complete white-label website builder guide for what to check on any platform.

Where We.Inc fits

If per-site pricing is the part of Duda that worries you, We.Inc is built the other way around. Partners run the AI website builder on their own web address, with their own name, logo and colors on the login, dashboard and builder screens, and the emails their customers receive carry the partner's brand. Customers pay the partner directly through the partner's own Stripe account.

A customer (or the partner) describes the business, the AI builds the site, and it can then be edited visually or in code before publishing to a custom domain with SSL. The platform fee is one flat monthly fee with no per-site charge, shared on a 30-minute demo call, and a done-for-you install goes live in about 14 days. See how it works on the We.Inc white-label page.

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We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.

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