Duda White Label in 2026: Pricing, Limits, Alternatives

By Umair Ali Sadaqat · Updated · Editorial policy

Duda's white label needs the $199/mo White Label plan ($149/mo yearly) with 4 sites, then $17/mo per extra site. What it covers and what it costs at scale.

For agencies: White label website builder: your own branded AI builder (book a demo)

Duda does offer a full white label, but only on its White Label plan ($199 a month, or $149 a month billed yearly) and its sales-negotiated Custom plan, as of September 2026. That plan puts your logo, colors and domain on the login screen, dashboard, editor, preview pages and platform emails, and it includes four published sites. Every published site after that costs $17 a month or $168 a year.

Short answer: Duda's white label is mature and genuinely complete for client-facing screens, and the branding itself costs only $130 a month more than the Agency plan. The number that decides your bill is the per-site fee, which grows in a straight line with your client list unless you negotiate a Custom plan.

Disclosure: We.Inc makes a competing white-label website builder. Duda's facts below come from Duda's own pricing and help pages, checked in September 2026, and we say where Duda is the better pick.

Verdict by buyer

If you are...VerdictWhy
An established agency with 20+ Duda sites, templates and client billing set upStay on DudaRebuilding elsewhere costs more than the fees you would save
A small agency with 10 sites or fewerCompare firstThe white-label premium is a large share of a small bill
Planning hundreds of low-priced sitesModel the per-site feeThe bill grows with every published site
A SaaS platform that needs an API and single sign-onTalk to Duda salesThose sit on the Custom plan, not the White Label plan
A freelancer who does not need your own brand on the editorDuda's non-white-label plans or another builderYou would pay for branding you do not use

The test to run during Duda's trial (with a scoring rubric)

We have not run a scored, hands-on test of Duda for this update, so we publish no results. Duda offers a 14-day trial of White Label features, which is enough time to run this test yourself. Use the same test on any alternative, including We.Inc.

The brief: a five-page website for a fictional local plumbing company: Home, Services (with a service list), About, Service area and Contact with a quote form.

TaskPass (2)Partial (1)Fail (0)
1. Build the five pages with the service listAll five pages, correct structurePages built but need heavy reworkCould not complete
2. Quote form deliveryTest submission reaches your inboxOnly visible in the dashboardNever arrives
3. Custom domainLive on your domain over HTTPSNeeds support helpNot possible on the plan
4. One content update by a client loginClient edits within their permissionsEdit works but permissions are unclearClient cannot edit or can break the layout
5. Your brand on the client's screensLogin, editor and emails show only your brandSome platform branding remainsNo white label on that plan
6. Export and exitContent and code can be taken outText and images onlyNothing exportable

Write down the plan and date you tested on. We.Inc's own terms are on the white-label page and pricing page.

Ownership, support, integrations and migration limits

  • Domains. Register client domains in an account you or the client controls, not only through the platform, so a move is a DNS change rather than a transfer fight.
  • Migration. Templates, dynamic pages and client billing set up on any platform take real work to rebuild. Price that in before you switch, in either direction.
  • Integrations. Duda documents Google Sheets and Airtable as sources for dynamic pages and Stripe for client billing; check Duda's help center for anything else you rely on.
  • Support and plan limits. Features such as the API and single sign-on depend on plan. Confirm on Duda's pricing page before you commit.

Which Duda plans include white label?

Duda sells four self-serve plans plus a Custom plan, and only two of them remove Duda's brand from the platform. We checked the Duda pricing page and Duda's help center on September 15, 2026. All prices are in USD, and annual plans are charged upfront.

PlanMonthly billingAnnual billingPublished sites includedEach extra siteTeam seatsWhite-label platform
Basic$25/mo$19/mo1$19/mo or $171/yrNoneNo
Team$39/mo$29/mo1$17/mo or $168/yr3No
Agency$69/mo$52/mo4$17/mo or $168/yr6No
White Label$199/mo$149/mo4$17/mo or $168/yr6Yes
CustomContact salesContact salesCustomNegotiatedCustomYes, plus custom HTML and CSS

Two details in the fine print matter for agencies. Duda charges for published projects, and every plan lets you create unlimited projects, so drafts and pitch mockups cost nothing until they go live. And eCommerce and Bookings are separate paid upgrades on top of the site fee.

What does Duda's white label actually cover?

Duda's white-label page puts it plainly: your customers "will never know your website builder is powered by Duda." Here is what that means in practice, from Duda's help center articles.

  • Branding. You upload a logo, favicon and four brand colors. The logo shows on the login page, dashboard, editor and preview pages.
  • Platform domain. Clients log in, use the dashboard, edit and preview sites on an address you choose, such as editor.youragency.com.
  • Email domain. Client invitations, form responses, site comments, stats reports and password resets send from your domain instead of Duda's default [email protected] address.
  • Workspace customization. You can hide dashboard and editor menu items such as Help and Contact sales.
  • White-label analytics. Traffic and performance reports go to clients without Duda's branding.
  • Client billing. On the Team plan and above, you connect your own Stripe account and charge clients one-time or recurring fees. Duda says clients see only your branding and Stripe on invoices. You can set a site to publish on first payment, stay live while the subscription is paid, and unpublish when payments fail.

There are gaps, and Duda documents them itself:

  • Some emails still come from Duda's domain. Membership emails to site visitors, native and third-party eCommerce emails, and auto-replies to form submitters keep sending from [email protected] even after you connect your own email domain.
  • Deeper customization is Custom-only. Custom HTML and CSS for the login, dashboard and editor, REST API access, single sign-on, the Simple Editor and a branded template gallery are all listed for Custom plans only.
  • Six team seats. The White Label plan includes six team members, and Duda's pricing page lists custom seat counts only on the Custom plan. Client accounts are unlimited on every plan above Basic.
  • Stripe or nothing. Client Billing supports Stripe only, requires Stripe to be available in your country, and only the account owner can access it.
Checklist of what Duda's White Label plan covers as of September 2026: branded login, dashboard and editor, own platform domain, platform emails from your domain and Stripe client billing are included, while store and membership emails, API access, custom platform code and a branded template gallery are not.

The API point matters most for software companies. Duda's own white-label page says SaaS platforms "often combine Duda's robust REST API and advanced features like Single Sign-On support" to embed website building. Both of those sit on the Custom plan, so a SaaS team should budget for a sales conversation, not the $199 plan. If you are weighing that route, our guide to white label versus API website builders walks through the trade-off.

How much does Duda white label cost at 10, 50 and 150 sites?

The formula is simple: the plan price, plus the extra-site fee for every published site beyond the four included. This example uses only Duda's published prices, Website Builder sites (not Duda Vibe projects), and no eCommerce, Bookings or add-ons.

Published sitesMonthly billingCost per siteAnnual billing, per monthCost per site
10$199 + (6 × $17) = $301$30.10($1,788 + 6 × $168) ÷ 12 = $233$23.30
50$199 + (46 × $17) = $981$19.62($1,788 + 46 × $168) ÷ 12 = $793$15.86
150$199 + (146 × $17) = $2,681$17.87($1,788 + 146 × $168) ÷ 12 = $2,193$14.62

On annual billing the yearly totals are $2,796 at 10 sites, $9,516 at 50 sites and $26,316 at 150 sites.

Bar chart of Duda's White Label plan monthly bill on monthly billing: $199 at 4 sites, $301 at 10 sites, $981 at 50 sites and $2,681 at 150 sites, based on a $199 plan with 4 sites included and $17 per extra site.

Three things jump out of that arithmetic.

The white-label premium is a flat $130. The Agency plan includes the same four sites at the same $17 extra-site price. So the branding costs exactly the gap between the two plans: $130 a month on monthly billing ($199 minus $69) or $97 a month on annual billing ($149 minus $52). At 10 sites that is 43% of your bill ($130 ÷ $301). At 150 sites it is under 5% ($130 ÷ $2,681).

Per-site fees become almost the whole bill. At 150 sites on monthly billing, site fees are $2,482 of $2,681, about 93%. Your cost per site keeps falling as you grow, but it can never fall below the site fee itself: $17 a month, or $14 a month on yearly site subscriptions ($168 ÷ 12).

Custom pricing is the only lever at scale. Duda says Custom plan customers "can negotiate lower, tiered prices per site depending on the number of sites they need." Duda publishes no numbers for that, so at 100 sites or more, get a quote before you model margins.

To see what this does to your margin, take a hypothetical $99 a month website plan you sell to clients. Duda's platform cost is 30% of that revenue at 10 sites ($30.10 ÷ $99) and 18% at 150 sites ($17.87 ÷ $99), before your own time and support costs. You can run your own numbers in our reseller margin calculator.

What does Duda do well?

Duda is one of the most established white-label platforms, and it earns that reputation. On GetApp and Capterra it held a 4.5 out of 5 rating from 214 reviews when we checked. The strengths an agency will actually feel:

  • A complete client-facing brand. Login, dashboard, editor, previews, platform emails and analytics reports all carry your brand.
  • Built-in client billing on your own Stripe. Automatic publish on first payment and unpublish on failed payment takes most of the chasing out of late payers.
  • Client permissions that scale. Unlimited client accounts on every plan above Basic, with access ranging from view-only to commenting to full editing.
  • Tools for building many similar sites. Reusable templates and sections, dynamic pages fed from Google Sheets or Airtable, multi-language sites and content personalization.
  • AI across the product. Website generation, a Copilot for copy and SEO tasks, and Duda Vibe for generating web apps, with 150 AI credits a month on paid plans.
  • Low-risk trial. A 14-day free trial of White Label plan features with no card, and a 30-day money-back guarantee.

What limits do agencies report?

Beyond the documented gaps above, two themes show up in reviews we read on GetApp. A CEO and lead designer wrote that "the client billing feature doesn't offer as much control as I would like," giving the example that "it would be nice to schedule invoices to go out to clients later." A founder summed up the flexibility trade-off: "Power users may feel frustrated by Duda."

Neither is a deal-breaker. Both are worth testing during the trial, especially if your clients expect invoices on a schedule or your designers push layouts hard.

Is there a Duda white label partner program?

Not in the reseller sense. On Duda's site, a white-label relationship means buying the White Label or Custom plan and running the platform under your brand. Duda also runs two separate programs. Duda Experts is a network of Duda-certified professionals listed in a directory, who receive project requests from Duda customers. The Duda affiliate program is aimed at content creators, review sites and publishers, and pays "as much as $300 per conversion." Neither changes what you pay per site.

Who should stay on Duda?

Stay if most of these describe you:

  • You already run 20 or more client sites on Duda with templates, dynamic pages and client billing set up. Rebuilding that elsewhere costs more than the per-site fees you would save.
  • Your designers hand-build each site and you want clients to edit inside firm permission limits.
  • Clients need eCommerce or bookings inside the same tool.
  • You are a SaaS platform that needs API and single sign-on and you are ready to negotiate a Custom plan.

Look at alternatives if:

  • You run 10 sites or fewer, where the $130 white-label premium is 43% or more of your Duda bill.
  • Your plan is hundreds of low-priced sites, where a $14 to $17 per-site floor squeezes every client plan you sell.
  • You want a flat platform fee instead of a bill that rises with every site you publish.

Duda white label alternatives

The useful way to compare is by pricing model, because that decides your margin at 150 sites more than any feature list:

  • Per-site platforms like Duda. Low entry cost, predictable per client, but costs rise in a straight line.
  • Flat-fee white-label platforms. One platform fee regardless of site count. We.Inc quotes white label for your volume and setup on a 30-minute demo.
  • Marketing suites with a site builder inside. Better if you mainly sell CRM and automation and the website is a side product.
  • Design tools without white label. Webflow is excellent for custom design work, but it retired its Editor branding (whitelabeling) feature on August 4, 2026. Details in can you white-label Webflow.

For side-by-side detail, see our Duda alternatives for agencies list, the We.Inc vs Duda comparison, and the complete white-label website builder guide for what to check on any platform.

Where We.Inc fits

If per-site pricing is the part of Duda that worries you, We.Inc is built the other way around. Partners run the AI website builder on their own web address, with their own name, logo and colors on the login, dashboard and builder screens, and the emails their customers receive carry the partner's brand. Customers pay the partner directly through the partner's own Stripe account.

A customer (or the partner) describes the business, the AI builds the site, and it can then be edited visually or in code before publishing to a custom domain with SSL. There is a 0% transaction fee on what your clients pay you. Pricing is tailored to your volume and setup. Book a 30-minute demo and you get your exact price on the call. Book a demo. See how it works on the We.Inc white-label page.

For client sites you build yourself, budget with the website cost calculator, check launches with the free website grader, browse business website templates, or read how the We.Inc website builder works. Start building your business website.

Sources

Frequently asked questions

Does Duda have a white label option?

Yes. As of September 2026, Duda's full white label is included on its White Label plan and its sales-negotiated Custom plan. It lets you put your logo and colors on the login page, dashboard, editor and preview pages, run the platform on your own domain, and send platform emails from your own email domain. The Basic, Team and Agency plans do not include the white-label platform.

How much does Duda white label cost?

As of September 2026, Duda's White Label plan costs $199 a month on monthly billing or $149 a month billed yearly ($1,788 upfront). It includes four published sites. Each extra site costs $17 a month or $168 a year. At 50 published sites on monthly billing that adds up to $981 a month. eCommerce and Bookings are priced separately.

Is Duda white label worth it for a small agency?

It depends on your site count. The white-label step up from Duda's Agency plan is $130 a month on monthly billing, and both plans include the same four sites and the same $17 extra-site price. At 10 sites that premium is about 43% of your Duda bill. At 150 sites it is under 5%, so the branding matters most when you are small.

Can I bill my clients through Duda under my own brand?

Yes. Duda's Client Billing is available on the Team plan and above. You connect your own Stripe account, create one-time or recurring products, and send payment requests. Duda's help center says clients see only your branding and Stripe on invoices. You can publish a site on first payment and keep it live only while the subscription is paid. Stripe is the only gateway.

Does Duda's White Label plan include API access?

No. As of September 2026, Duda's pricing page lists REST API access, single sign-on, custom HTML and CSS for the platform screens, and the Simple Editor only on the Custom plan, which is priced through Duda's sales team. SaaS platforms that want to create sites and log users in automatically should plan for a Custom plan conversation rather than the $199 White Label plan.

What is a Duda white label partner?

On Duda's own site, working with Duda under your brand means buying the White Label or Custom plan. Duda also runs two separate programs: Duda Experts, a directory where certified professionals get project requests from Duda customers, and an affiliate program for content creators and publishers that pays up to $300 per conversion. Neither one is a white-label reseller agreement.

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