Durable vs Wix: which is better for a small business website?

Durable is built to get a service business online in minutes, with a CRM and bookings attached. Wix takes longer but gives you far more control over the design. The trade is speed against room to grow.

Sign up free: 3 template sites on a we.inc address. AI building from $20/mo.

The short answer

Pick Durable if you run a one-person or small service business and want a simple site live today, with leads and bookings in the same dashboard. It has a free plan, and Launch is $25 a month ($22 billed yearly) with a custom domain.

Pick Wix if you care about how the site looks and expect it to grow: more pages, a blog, a store or custom layouts. Wix also has a free plan, and its paid plans started at $17 a month billed yearly at our US check.

Side by side

DurableWix
Free planYes, on a durable.site addressYes, with Wix ads on a wixsite.com address
Entry paid planLaunch $25/mo, or $22/mo billed yearlyLight $17/mo billed yearly (US, Sept 2026)
Next planGrow $49/mo, or $41/mo billed yearlyCore $29/mo, Business $39/mo
How you buildAI generates the site from a few answers; edit within its layoutsPick a template or use AI, then edit freely on a drag-and-drop canvas
Built-in business toolsCRM, bookings, payments and reviews in every planBookings, store and email through Wix apps and plan upgrades
Room to growAimed at simple service-business sitesBlogs, stores, member areas and complex sites

Durable prices from durable.com/pricing, checked November 7, 2026. Wix sets prices by country; Wix figures are from our September 24, 2026 US check, so confirm yours on wix.com/plans.

Pros and cons

Durable

Best for: Solo service businesses that want a basic site and simple CRM fast

Price: Free; Launch $25/mo ($22 yearly); Grow $49/mo ($41 yearly), checked Nov 7, 2026

Pros: Very fast from sign-up to a live site; CRM, bookings and payments come with the site; Free plan to try it

Cons: Less design control than Wix; Built for simple sites; complex sites outgrow it; Its two paid plans cost more than Wix's entry plan

Wix

Best for: Businesses that want design control and a site that can grow

Price: Light $17, Core $29, Business $39, Business Elite $159 a month billed yearly (US, Sept 24, 2026 check)

Pros: Fine control over layout and design; Handles blogs, stores and memberships; Large template and app library

Cons: Takes longer to set up than Durable; Business tools are spread across apps and plans; Prices vary by country

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $49/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

What you give up for speed

Durable's speed comes from making most design decisions for you. That is a feature if you have no time and no strong opinions about layout. It becomes a limit when you want a page Durable's layouts do not offer, or a design that looks different from other Durable sites.

Wix asks for more of your time up front and gives you more freedom in return. Most owners who choose Wix spend an afternoon or two adjusting a template.

A quick test before you choose

Both have free plans, so try the same brief in each: your business name, three services, your town and your phone number. Look at the result on your phone. If Durable's draft is good enough and you will use its CRM, stop there. If you keep wanting to move things around, Wix is the better long-term home.

If you would like AI to write the whole site and keep changing it on request, We.Inc builds from a description and lets you export the code.

Start from a template

Sources

Frequently asked questions

Is Durable cheaper than Wix?

Not at entry level. Durable's Launch plan was $25 a month ($22 billed yearly) on November 7, 2026, while Wix Light was $17 a month billed yearly at our September 2026 US check. Durable includes a CRM and bookings in that price.

Do both have a free plan?

Yes. Durable's free plan runs on a durable.site address and Wix's on a wixsite.com address with Wix ads. A custom domain needs a paid plan on both.

Which is better for a contractor or cleaner?

If you want a simple page with services, area and a booking button live today, Durable. If you want a fuller site with project galleries and many service pages, Wix.

Related reading

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