What is a website title? The difference between your site name, page title, H1 and browser tab, with annotated title examples for a plumber, restaurant and consultant plus a copyable worksheet.
<p class="lead text-xl text-[#3a3a3a] mb-8"> A website title is the short line of text that names a page. It shows in the browser tab, it is usually the blue headline people click in Google results, and it is what gets shown when someone shares or bookmarks the page. In the code it is the <code><title></code> tag inside the page head. Every page on your site should have its own title, and a good one says what the page offers, for whom, and where. </p>
<h2>Website name versus page title, H1 and browser tab</h2> <p>People use "website title" to mean four different things. Knowing which one you are editing saves a lot of confusion:</p> <table> <thead><tr><th>Term</th><th>What it is</th><th>Where people see it</th><th>Example</th></tr></thead> <tbody> <tr><td>Website name</td><td>Your brand or business name. The same on every page.</td><td>Logo, header, footer, end of each page title</td><td>Harbor Plumbing</td></tr> <tr><td>Page title (title tag)</td><td>The <code><title></code> in the page head. Different on every page.</td><td>Browser tab, search result headline, bookmarks, many share previews</td><td>Emergency Plumber in Tacoma, WA | Harbor Plumbing</td></tr> <tr><td>H1 heading</td><td>The biggest visible headline on the page itself.</td><td>At the top of the page</td><td>24/7 emergency plumbing in Tacoma</td></tr> <tr><td>Browser tab</td><td>Just the page title, cut short to fit the tab.</td><td>The tab strip</td><td>Emergency Plumber in Tac...</td></tr> </tbody> </table> <p>The page title and the H1 do not have to match word for word, but they should describe the same thing. Search engines may also rewrite the headline they show if your title does not match the page well, so keep it honest.</p>
<h2>Annotated title examples</h2> <p>These three businesses are labelled examples written for this guide, not real companies. Each gets a homepage title and one inner-page title.</p> <h3>Plumber</h3> <ul> <li><strong>Homepage:</strong> Harbor Plumbing | Licensed Plumber in Tacoma, WA</li> <li><strong>Service page:</strong> Water Heater Repair and Replacement in Tacoma | Harbor Plumbing</li> <li><strong>Why it works:</strong> the service comes first, the city is named once, the brand closes the line. Nothing is repeated.</li> </ul> <h3>Restaurant</h3> <ul> <li><strong>Homepage:</strong> Nonna Rosa | Neapolitan Pizza on Main Street, Boise</li> <li><strong>Menu page:</strong> Menu, Prices and Gluten-Free Options | Nonna Rosa Boise</li> <li><strong>Why it works:</strong> it names what people actually search for on a menu page (prices, dietary options) instead of just "Menu".</li> </ul> <h3>Consultant</h3> <ul> <li><strong>Homepage:</strong> Clearline Advisory | Operations Consulting for Small Manufacturers</li> <li><strong>Service page:</strong> Inventory Process Audit for Manufacturers | Clearline Advisory</li> <li><strong>Why it works:</strong> the audience (small manufacturers) is the useful distinction; there is no city because the work is remote.</li> </ul> <p>What weak versions look like: "Home", "Welcome to our website", "Plumber Plumbing Plumbers Tacoma Plumber Tacoma". The first two say nothing; the last is keyword stuffing and reads as spam to people and search engines.</p>
<h2>Write a title from service + place + useful distinction</h2> <p>Most small-business page titles can be built from four parts. Use the ones that apply:</p> <ol> <li><strong>Service or topic:</strong> the thing this page is about, in the words customers use ("water heater repair", not "thermal solutions").</li> <li><strong>Place:</strong> the town or area you serve, if customers search locally.</li> <li><strong>Useful distinction:</strong> one fact that helps someone choose: 24/7, gluten-free options, for manufacturers, same-week appointments. Only use it if it is true.</li> <li><strong>Brand:</strong> your business name, usually at the end after a pipe <code>|</code> or dash.</li> </ol> <p>Order the parts by what the searcher cares about first. On the homepage, brand-first is fine because people often search your name. On service pages, put the service first.</p>
<h2>Preview the length and avoid keyword stuffing</h2> <p>Google does not publish a fixed character limit; it cuts titles by pixel width. A common working range is roughly 50 to 60 characters, so the important words should sit at the start in case the end gets cut. Paste your draft into the free <a href="/tools/meta-tag-generator">meta tag generator</a> to see the length and a preview alongside your description.</p> <ul> <li>Use each main word once.</li> <li>Give every page a different title. Duplicate titles make it harder for search engines to tell pages apart.</li> <li>Do not put promises in the title you cannot back up on the page ("#1", "cheapest").</li> <li>After publishing, run the <a href="/tools/website-grader">website grader</a> to check that each page actually has a title and description.</li> </ul>
<h2>Copy this title worksheet into your build brief</h2> <p>Here is the worksheet filled in for the example plumber, followed by a blank copy you can paste into a document or straight into a website brief.</p> <pre><code>TITLE WORKSHEET (filled example) Business name: Harbor Plumbing Area served: Tacoma, WA Page: Water heater service page Customer words: water heater repair, water heater replacement Useful distinction: licensed, same-day callouts (only if true) Draft title: Water Heater Repair and Replacement in Tacoma | Harbor Plumbing Length check: under ~60 characters before the brand? yes/no H1 for the page: Water heater repair in Tacoma, usually same day
TITLE WORKSHEET (blank) Business name: Area served: Page: Customer words: Useful distinction: Draft title: Length check: H1 for the page:</code></pre> <p>If you build with We.Inc, you can paste the filled worksheet into the one-sentence brief you give the builder, and edit titles and descriptions per page afterwards in the SEO panel.</p> <figure> <img src="/images/app/seo-1200.webp" alt="The SEO panel in the We.Inc builder, where each page has its own title and description fields" loading="lazy" width="1200" height="750" /> <figcaption>The SEO panel in the We.Inc builder, where page titles and descriptions are edited.</figcaption> </figure>
<h2>Start building your business website</h2> <p>Browse the <a href="/website-templates/business">business website templates</a> or read how the <a href="/website-builder">We.Inc website builder</a> works. The Free plan gives you up to 3 template sites on a we.inc address. AI building and custom domains start on the Starter plan at $20/month; see <a href="/pricing">pricing</a>. Not sure what a site should cost you? Try the <a href="/tools/website-cost-calculator">website cost calculator</a>.</p> <p><a href="https://my.we.inc/signup">Start building your business website</a></p>
It is the text in a page's <title> tag. Browsers show it in the tab, and search engines usually use it as the clickable headline in results. Each page should have its own title; your website name is usually added at the end.
No. The domain is the address (for example harborplumbing.com). The title is text you write for each page and can change at any time without changing the address.
There is no official limit because Google cuts titles by pixel width. Around 50 to 60 characters is a common working range. Put the most important words first so nothing important is lost if it gets cut.
They should describe the same thing but do not need to be identical. The title is written for search results and tabs; the H1 is written for someone already on the page.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.