Website Title Examples for Homepages and Inner Pages | How-to Guide

What is a website title? The difference between your site name, page title, H1 and browser tab, with annotated title examples for a plumber, restaurant and consultant plus a copyable worksheet.

A website title is the short line of text that names a page. It shows in the browser tab, it is usually the blue headline people click in Google results, and it is what gets shown when someone shares or bookmarks the page. In the code it is the <title> tag inside the page head. Every page on your site should have its own title, and a good one says what the page offers, for whom, and where.

A quick website title example: for a homepage, "Harbor Plumbing | Licensed Plumber in Tacoma, WA" works because it gives the business name, what it does and where. For an inner page, lead with the topic instead: "Water Heater Repair in Tacoma | Harbor Plumbing". More homepage title examples by business type follow below.

Website name versus page title, H1 and browser tab

People use "website title" to mean four different things. Knowing which one you are editing saves a lot of confusion:

TermWhat it isWhere people see itExample
Website nameYour brand or business name. The same on every page.Logo, header, footer, end of each page titleHarbor Plumbing
Page title (title tag)The <title> in the page head. Different on every page.Browser tab, search result headline, bookmarks, many share previewsEmergency Plumber in Tacoma, WA | Harbor Plumbing
H1 headingThe biggest visible headline on the page itself.At the top of the page24/7 emergency plumbing in Tacoma
Browser tabJust the page title, cut short to fit the tab.The tab stripEmergency Plumber in Tac...

The page title and the H1 do not have to match word for word, but they should describe the same thing. Search engines may also rewrite the headline they show if your title does not match the page well, so keep it honest.

Annotated title examples

These three businesses are labelled examples written for this guide, not real companies. Each gets a homepage title and one inner-page title.

Plumber

  • Homepage: Harbor Plumbing | Licensed Plumber in Tacoma, WA
  • Service page: Water Heater Repair and Replacement in Tacoma | Harbor Plumbing
  • Why it works: the service comes first, the city is named once, the brand closes the line. Nothing is repeated.

Restaurant

  • Homepage: Nonna Rosa | Neapolitan Pizza on Main Street, Boise
  • Menu page: Menu, Prices and Gluten-Free Options | Nonna Rosa Boise
  • Why it works: it names what people actually search for on a menu page (prices, dietary options) instead of just "Menu".

Consultant

  • Homepage: Clearline Advisory | Operations Consulting for Small Manufacturers
  • Service page: Inventory Process Audit for Manufacturers | Clearline Advisory
  • Why it works: the audience (small manufacturers) is the useful distinction; there is no city because the work is remote.

What weak versions look like: "Home", "Welcome to our website", "Plumber Plumbing Plumbers Tacoma Plumber Tacoma". The first two say nothing; the last is keyword stuffing and reads as spam to people and search engines.

More homepage title examples by business type

Made-up businesses, written for this guide to show the pattern. Swap in your own name, service and place.

Business typeHomepage title example
DentistBrightway Dental | Family Dentist in Fresno, CA
Hair salonStudio Mira | Hair Salon and Colour in Leeds
PhotographerAna Ruiz Photography | Wedding Photographer in Austin
AccountantNorthpoint Accounting | Bookkeeping and Tax for Small Businesses
Online shopFern and Clay | Handmade Ceramic Planters
GymIronline Gym | Strength Training in Denver
Software productTallybook | Simple Invoicing for Freelancers
Personal portfolioSam Okafor | Product Designer

Notice the pattern: name first on a homepage, then what you do, then where if customers search locally. A portfolio uses the person's name and role, which is also the clearest way to show an owner's name and job title on a company website, for example "Maria Lopez, Founder and Lead Designer" on the About page.

Write a title from service + place + useful distinction

Most small-business page titles can be built from four parts. Use the ones that apply:

  1. Service or topic: the thing this page is about, in the words customers use ("water heater repair", not "thermal solutions").
  2. Place: the town or area you serve, if customers search locally.
  3. Useful distinction: one fact that helps someone choose: 24/7, gluten-free options, for manufacturers, same-week appointments. Only use it if it is true.
  4. Brand: your business name, usually at the end after a pipe | or dash.

Order the parts by what the searcher cares about first. On the homepage, brand-first is fine because people often search your name. On service pages, put the service first.

Preview the length and avoid keyword stuffing

Google does not publish a fixed character limit; it cuts titles by pixel width. A common working range is roughly 50 to 60 characters, so the important words should sit at the start in case the end gets cut. Paste your draft into the free meta tag generator to see the length and a preview alongside your description.

  • Use each main word once.
  • Give every page a different title. Duplicate titles make it harder for search engines to tell pages apart.
  • Do not put promises in the title you cannot back up on the page ("#1", "cheapest").
  • After publishing, run the website grader to check that each page actually has a title and description.

Copy this title worksheet into your build brief

Here is the worksheet filled in for the example plumber, followed by a blank copy you can paste into a document or straight into a website brief.

TITLE WORKSHEET (filled example)
Business name:      Harbor Plumbing
Area served:        Tacoma, WA
Page:               Water heater service page
Customer words:     water heater repair, water heater replacement
Useful distinction: licensed, same-day callouts (only if true)
Draft title:        Water Heater Repair and Replacement in Tacoma | Harbor Plumbing
Length check:       under ~60 characters before the brand? yes/no
H1 for the page:    Water heater repair in Tacoma, usually same day

TITLE WORKSHEET (blank)
Business name:
Area served:
Page:
Customer words:
Useful distinction:
Draft title:
Length check:
H1 for the page:

If you build with We.Inc, you can paste the filled worksheet into the one-sentence brief you give the builder, and edit titles and descriptions per page afterwards in the SEO panel.

The SEO panel in the We.Inc builder, where each page has its own title and description fields
The SEO panel in the We.Inc builder, where page titles and descriptions are edited.

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Browse the business website templates or read how the We.Inc website builder works. The Free plan gives you up to 3 template sites on a we.inc address. AI building and custom domains start on the Starter plan at $20/month; see pricing. Not sure what a site should cost you? Try the website cost calculator.

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Frequently asked questions

What is an example of a good website title?

"Harbor Plumbing | Licensed Plumber in Tacoma, WA" is a good homepage title: it names the business, the service and the place in under 60 characters. A good inner-page title leads with the page's topic, such as "Water Heater Repair in Tacoma | Harbor Plumbing".

What should a homepage title include?

Your business name, a few words on what you do, and your town or area if customers search locally. Keep it short enough that the important words show in search results, and do not repeat the same keyword.

What is the title of a website?

It is the text in a page's <title> tag. Browsers show it in the tab, and search engines usually use it as the clickable headline in results. Each page should have its own title; your website name is usually added at the end.

Is the website title the same as the domain name?

No. The domain is the address (for example harborplumbing.com). The title is text you write for each page and can change at any time without changing the address.

How long should a website title be?

There is no official limit because Google cuts titles by pixel width. Around 50 to 60 characters is a common working range. Put the most important words first so nothing important is lost if it gets cut.

Should the page title match the H1?

They should describe the same thing but do not need to be identical. The title is written for search results and tabs; the H1 is written for someone already on the page.

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