Use this free calculator to work out what your agency or freelance business should charge clients per month for websites. Pick your service scope and market positioning to get a suggested monthly retainer range, then see what that pricing earns you across your whole client base.
Website-only plans (build, hosting, and edits) commonly run roughly $29–$99 per month. Adding local SEO typically moves retainers to roughly $99–$299 per month, and full website-plus-marketing engagements often range from $249–$799 per month. Premium positioning in a specialized niche supports meaningfully higher pricing; budget, high-volume models price lower. These are heuristics: adjust for your market and experience.
If your website platform charges per site, your costs rise with every client you add. On We.Inc's white-label plans the platform fee is flat, covering up to 50 client sites on Launch or up to 250 on Scale, so each additional client increases your margin and you keep 100% of what clients pay you.
Model your full economics with the reseller margin calculator, or see the white-label platform.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.