Drop in a photo, a logo or a screenshot. Move over it to see a magnified loupe and the colour under the pointer, then click to keep that colour. Copy any picked colour as HEX, RGB or HSL, and see your picks on a small mock website with contrast warnings. Your image is read inside your browser with a canvas. It is never uploaded to We.Inc or anyone else.
Say you run a bakery with a painted sign in a warm terracotta and cream. Photograph the sign in daylight, load the photo and pick from the flat middle of each painted area. You might get #C8643B for the terracotta and #F4EAD5 for the cream.
In the preview, set the cream as the background, a dark brown such as #3B2A20 for text and the terracotta for buttons. White text on #C8643B scores about 3.9:1, which passes for large button labels but not for small text, so the preview warns you and you can darken the button slightly.
Most small business sites need only three or four colours: a background, a text colour, one brand colour for buttons and links, and maybe a soft accent for cards. More than that usually looks busy.
Keep the picked HEX codes somewhere safe. When you build a site you can paste them into the site brief so the design starts in your colours, then adjust in the editor.
No. The image is loaded into a canvas in your own browser and the pixel values are read there. Nothing is sent to We.Inc or any other server.
Load the picture, move the pointer to the spot you want, check the value in the loupe and click. The colour is added to your list with its HEX, RGB and HSL values and a copy button for each.
JPG compression, screenshots and colour profiles all shift pixel values a little. The picker reports exactly what is stored in the pixel. For brand work, pick from the original logo file.
They describe the same colour in different ways. HEX is the six-character code used in CSS and design tools, RGB lists red, green and blue from 0 to 255, and HSL gives hue, saturation and lightness, which is handy for making lighter or darker versions.
It compares the text colour with the background using the WCAG contrast formula. Below 4.5:1 normal text is hard to read for many people; below 3:1 even large headings are. Change the text colour or pick a darker or lighter background.
No. It is a small mock section drawn with your colours so you can judge them together. It is not a We.Inc template and nothing is built until you choose to start a site.
Related: Color Palette From Image, HEX Color Picker, Color Contrast Checker, Service Area Radius Map, Website builder.
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