An esthetician website with a treatment menu clients can book from
An esthetician website should list every treatment with its time and price, show your work, explain prep and aftercare, and put a book button on every page. The same layout works for a lash tech or nail tech website. On we.inc you can start from a free template or describe your studio to the AI (from $20/month) and it builds the pages for you.
Describe your studio and the AI builds an esthetician website with facials and treatments, prices, aftercare and a book button. Works for lash and nail techs too. Edit it by chat, visually, or in code.
Pages every esthetician website needs
- Home: Your name, the studio location, your specialty and a book button in the first screen.
- Treatments and Prices: Facials, peels, waxing, lash sets or nail services, each with length and price. This is the page clients come for.
- Gallery: Before-and-after photos, lash sets or nail art, with consent from the client.
- Prep and Aftercare: What to avoid before a peel, how to care for lashes, how long a set lasts. It cuts down on messages.
- About: Your license, training and what you specialise in.
- Policies and Booking: Deposit, late and cancellation policy, patch tests, and the link to book.
Try this prompt
A website for a solo esthetician in Austin called Clear Skin Studio, with a priced menu of facials, peels and brow services, a before-and-after gallery, prep and aftercare pages, my license and training, and a book button linked to my Square Appointments page.
A real esthetician site, not a template
This is Verdigris Skin Studio, a esthetician business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Verdigris Skin Studio example site.
Start from this design
Three designs that suit a esthetician website. Each one is free to start from.
- Lumen Aesthetics
- Veil Lash & Brow
- Serene
About esthetician website design on we.inc
Most esthetician sites are a template with the name swapped in. Describe what you do and the AI designs and writes a esthetician website around that business instead.
Features designed for your industry
- Treatment menu: Facials, peels, waxing, lashes or nails, each with time and price.
- Book button: Links straight to the booking app you already use, on every page.
- Your work: Before-and-after photos and a short note on each result.
Who this esthetician website design suits
- A licensed esthetician renting a suite in a salon studio
- A lash tech offering classic, hybrid and volume sets
- A nail tech with a home studio and a waitlist
- A skincare studio with two estheticians and a retail shelf
What makes a esthetician website work
Price every treatment
Clients compare menus across three or four studios. A time and price on every service means the ones who book already know what they will pay.
Aftercare pages earn rebookings
A clear aftercare page for each treatment keeps clients happy between visits and gives you a link to send after every appointment.
Lash and nail techs, same structure
For a lash tech website, list sets and fills with timing between fills; for a nail tech website, list services, nail art tiers and removal. Tell the AI your trade and it names the pages to match.
Booking stays in your app
We.inc builds the site; it does not replace your booking app. Link Square, Vagaro, GlossGenius or whatever you use from every book button so availability stays in one place.
What it costs
Templates are free to publish on a we.inc address, up to three sites. Having the AI build and edit your treatment menu and gallery starts at $20/month on Starter.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Frequently asked questions
Can I use this for a lash tech or nail tech website?
Yes. The page structure is the same: a priced service menu, a gallery of your work, aftercare, policies and a book button. Tell the AI which services you offer and it writes the pages for your trade.
Can clients book directly on my esthetician website?
Your book buttons link to the booking app you already use, such as Square Appointments, Vagaro or GlossGenius, so your calendar stays in one place.
Is there an esthetician website template?
Yes. Start from a beauty or skincare template, swap in your treatments and photos, and publish it free on a we.inc address. AI editing needs a paid plan.
Can I sell skincare products?
Yes. The AI can add product pages with checkout that pays into your own Stripe account.
What does an esthetician website cost on we.inc?
Up to three template sites are free on a we.inc address, with no AI credits and no custom domain. AI building and editing starts on Starter at $20 a month, and a custom domain needs a paid plan plus about $10 to $20 a year for the name.
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