A campaign website you can launch before the next debate

The fastest way to launch a political campaign website is to describe the candidate, race, and top issues to we.inc and let the AI draft the pages, or start from a free template if you just need something up before a filing deadline. Free plan sites are template-only with no AI; AI drafting starts at $20 a month on the Starter plan. One thing no website builder does for you: donations must run through a compliant political fundraising processor, and every campaign site needs a legally required disclaimer.

Dark Motion Logistics Company website template for political campaign websites
Dark Motion Logistics Company: a We.Inc template that suits political campaign websites.

A campaign website that introduces your candidate, publishes your platform, and points supporters to volunteer sign-ups and your donation page.

Pages every campaign website needs

  • About the Candidate: Voters researching a name they don't recognize want a bio, background, and photo above the fold within seconds.
  • Issues / Platform: Each major issue deserves its own short section so it's easy to link to individually from social posts and press.
  • Donate: This page should explain how donations are used and link out to your ActBlue, WinRed, or Anedot page, since a campaign site itself should not process the actual transaction.
  • Get Involved / Volunteer: A form for canvassing, phone banking, and yard signs turns casual visitors into campaign labor.
  • Endorsements & News: A running list of endorsements and press mentions builds credibility for undecided voters who land on the site late in the race.
  • Events: Town halls, meet and greets, and debate watch parties need dates, locations, and an RSVP form.

Try this prompt

A campaign website for Maria Delgado running for city council in Tucson, Arizona, focused on affordable housing and public transit, with a friendly determined tone, a platform page with three issues, a volunteer sign-up form, and an events page for upcoming town halls.

How should a candidate explain their positions?

One issue per section, each with a clear position, the reason and what the candidate would do first. Voters skim, so start each with a single sentence they can repeat to a neighbour. Avoid promises the office cannot deliver; a school board candidate talking about federal policy loses trust. Link to sources for any figure you use.

What should happen when someone signs up to volunteer?

They should hear from a real person within a day or two. The sign-up form emails the details to the campaign, so set up someone to reply with the next canvass, phone bank or event. Ask for name, contact details, neighbourhood and what they would like to help with, and nothing more.

Start from this design

Three designs that suit a campaign website.

  • Community Mutual Aid Nonprofit

About campaign website design on we.inc

Introduce your candidate, publish your platform, and point supporters to where their donation actually goes.

Skip the campaign web design brief and the six week wait. Tell the AI about the business in a sentence and it builds the whole site, ready to edit.

Features designed for your industry

  • Volunteer sign-up: A form your supporters can use to sign up to canvass, phone bank, or host a yard sign, built from a plain English description.
  • Platform and issues pages: Lay out where the candidate stands on each issue in its own section so voters and reporters can find it fast.
  • Email sign-up: Collect supporter emails on the site so you can reach them again outside social media.

Who this campaign website design suits

  • First-time candidate for city council introducing themselves to the district
  • School board candidate publishing their platform and endorsements
  • State legislature campaign recruiting volunteers and canvassers
  • Ballot measure committee explaining what a yes or no vote means

What makes a campaign website work

The 'Paid for by' disclaimer is not optional

Federal, state, and most local election law require a paid-for-by disclaimer identifying the committee that paid for the site, and often the treasurer's name. Rules vary by jurisdiction and race level, so confirm the exact wording your state or local election board requires and add it to the footer of every page before the site goes live.

Donations need a real compliance layer, not a payment button

Political contributions have to be tracked against contribution limits, occupation and employer disclosure rules, and reporting deadlines that a generic website payment button cannot handle. Campaigns route donations through a dedicated processor like ActBlue, WinRed, or Anedot and link out to that page from the site; we.inc can build the link and the surrounding page copy, but it is not a substitute for a compliant donation platform.

Keep issue pages short and skimmable

Most visitors scan a platform page for 10 to 15 seconds looking for one or two sentences per issue, not a policy paper. Put the full position statement or PDF a click away for reporters and policy-focused voters who want more.

Mobile matters more than usual

Campaign traffic spikes around debates, endorsements, and news mentions, and a large share of it arrives on a phone from a social link. Test the donate link and volunteer form on mobile before every push.

What it costs

Budget $10 to $20 a year for a domain, ideally the candidate's name or a close variant, secured early before an opponent or squatter takes it. Most campaigns need the AI plan to move fast on updated issue pages and press mentions as the race develops, so Starter at $20 a month is the typical fit; separately budget for whichever donation processor you choose, since those charge their own processing fees.

Free for 3 template sites, without AI; AI building from $20 a month. Compare plans

Frequently asked questions

How much does a campaign website cost?

A we.inc template site is free (up to three sites, no AI, published on a we.inc address). If you want the AI to draft and update pages as the campaign evolves, that starts at $20 a month on the Starter plan with 250 credits. On top of that, budget $10 to $20 a year for a domain and factor in processing fees from whatever donation platform you use.

Can I collect donations directly through the campaign website?

Not directly through we.inc. Political donations need to go through a compliant fundraising processor like ActBlue, WinRed, or Anedot that handles contribution limits and required donor disclosures; the AI can build a donate page that explains this and links out to that processor.

Do I need a disclaimer on my campaign website?

Almost certainly yes. Most jurisdictions require a 'paid for by' disclaimer naming the campaign committee, and some require a treasurer's name as well. Check your state or local election office's specific wording requirement, since it varies by race and jurisdiction.

What pages does a political campaign website need?

At minimum: a candidate bio, an issues or platform page, a donate page that links to your processor, a volunteer sign-up, and an events page. Many campaigns add an endorsements page as the race progresses.

Can I use my own domain for a campaign site?

Yes, we.inc paid plans (from $20/mo) include custom domains, SSL, and hosting. Secure the candidate's name as a domain as early as possible in the race.

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