How to build a musician website: the pages every artist needs, embedding music and video, tour dates, an electronic press kit, merch, mailing lists, costs and how to build it with a template or AI website builder.
Short answer (September 2026): a musician website should put your latest release on the home page with a play button, list upcoming shows with ticket links, and make it easy to join your mailing list, buy merch and contact you for bookings. Add a bio, photos, videos and an electronic press kit (EPK) that bookers and press can use without emailing you. Keep it fast, mobile friendly and on your own domain.
Get your music site live today. Publish up to 3 template sites free (no AI on the free plan), or describe your act in one prompt and let the AI builder draft every page on Starter at $20 a month. Create your account, or start from this design: Pulse Collective, Nocturne, or see the musician website builder.
When a promoter, journalist, playlist curator or new fan searches your name, what do they find? Ideally, a site that plays your music within a second and answers their question: when is the next show, where is the press kit, how do I book you. This guide explains what to put on a musician website and how to build one without a developer.
| Page | What to include | Who uses it |
|---|---|---|
| Home | Latest release player, hero photo, next show, mailing list signup | Fans, first-time visitors |
| Music | Discography with embedded players and links to all platforms | Fans, curators |
| Shows or Tour | Upcoming dates, venues, ticket links, past shows | Fans, promoters |
| About | Short and long bio, influences, members if a group | Press, fans |
| Videos | Music videos, live sessions | Fans, bookers |
| EPK or Press | Bios, photos, top tracks, press quotes, rider, booking contact | Bookers, press |
| Merch | Store or link to your store | Fans |
| Contact | Booking, press and general contacts | Industry |
An EPK saves you and every booker time. Include:
Make photos downloadable and keep the page updated after each release.
| Content | Best approach | Why |
|---|---|---|
| Streaming tracks | Embed the official player, add links to all services | Plays count on the platforms, fans choose their app |
| Videos | Embed from your video platform | Fast pages, counts views |
| Tour dates | Tour widget or a simple list you update | Keeps ticket links in one place |
| Downloads | Direct sale or pay-what-you-want tools | Direct income |
| Merch | Store on your site or linked store | Keeps fans close to your brand |
Too many embeds on one page slow it down. Feature one player on the home page and put the full catalogue on the Music page.
Fans on your email list hear about releases and shows without depending on an algorithm. Offer something concrete: early access to tickets, an unreleased demo or behind-the-scenes updates. Put the signup on the home page and in the footer, and send something at least monthly so people remember who you are.
| Item | Typical cost |
|---|---|
| Website builder | $0 to about $40 a month |
| Domain | Roughly $10 to $20 a year |
| Designer-built site | Roughly $1,000 to $5,000 |
| Merch store or print on demand | Usually per-sale fees |
| Email marketing tool | Free tiers exist, paid as your list grows |
*Typical 2026 ranges, not quotes.*
From a template: pick a bold, image-led design, add your photos, embed your latest release and tour dates, and publish. The We.Inc free plan lets you publish up to three template sites without AI.
With the AI builder: describe your act, for example "a website for an indie folk duo from Nashville with a new EP out in October, a fall tour across the Midwest, a merch store and a press kit for bookers." The builder drafts every page and you swap in your real photos, embeds and links. AI building starts on Starter at $20 a month (250 credits).
Musician websites often look great on release day and forgotten six months later. A simple rhythm keeps yours current:
Social platforms are where many fans discover you; your site is where you keep them. Put your domain in every bio, point release announcements to a page on your site that links to all services, and use the mailing list to reach fans directly when a new song or tour goes live. Over time, that list becomes one of the most dependable assets you have as an artist.
A website is the link you can send to anyone, from a fan to a festival booker. Create your account and start from this design: Pulse Collective or Nocturne, or see what the DJ website builder sets up if you play out.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.