Google Sitelinks: How Google Picks Them and How to Help

Sitelinks are the extra links Google sometimes shows under a search result, pointing to pages inside that site. You cannot add or choose them; Google says they are automated and built from your site's link structure. Clear page titles, a logical menu and short, descriptive link text give Google better material to pick from.

What you control and what you do not
QuestionAnswer as of October 2026
Can I pick my sitelinks?No, Google says they are automated
Can I remove one?Yes: delete the page or add noindex to it
Is there a form to request them?Google's sitelinks page lists none
Does the sitelinks search box still show?No, Google began removing it on November 21, 2024
Do I need to delete the search box markup?No, Google says leftover markup causes no issues

Updated

Sitelinks tend to appear when someone searches a business by name, when it is plain they want that one site. Your job is to make the pages Google can choose from easy to understand. Paste your menu below to check the labels Google will read.

Menu label checker

Your menu links, one per line: Label | URL

Home | /
Services | /services
Roof repair | /services/roof-repair
Learn more | /about
About us | /about
Services | /services/all
Free quotes for every kind of roofing job in town | /quote
Contact |

8 links checked, 6 with notes.

Notes on each menu link
LabelURLNotes
Home/Looks clear.
Services/servicesSame label as another link. Give each page its own name.
Roof repair/services/roof-repairLooks clear.
Learn more/aboutAnother label points to this same address. Vague label. Say what the page is, for example Roof repair instead of Learn more.
About us/aboutAnother label points to this same address.
Services/services/allSame label as another link. Give each page its own name.
Free quotes for every kind of roofing job in town/quoteLong label (over 30 characters, our rule of thumb). Shorter link text reads better as a sitelink.
ContactNo URL after the | sign.

Google's own list, and what it means for a small site

Google's sitelinks advice in practice
Google saysOn a small business site
Informative, relevant and compact page titles and headingsTitle each page with what it is, then your name: Roof repair | Smith Roofing
A logical site structure that is easy to navigateFive to eight clear menu items, each leading to one topic
Link to important pages from other relevant pagesLink services from the home page and from related blog posts
Concise, relevant internal link anchor textWrite Gutter cleaning, not Click here
Avoid repetition in your contentOne page per service, not three near-copies

Code examples

A menu built from plain links

Each item is an a element with a real href and a label that names the page. This is the raw material Google draws sitelinks from.

<nav aria-label="Main">
  <ul>
    <li><a href="/services/roof-repair">Roof repair</a></li>
    <li><a href="/services/gutter-cleaning">Gutter cleaning</a></li>
    <li><a href="/reviews">Reviews</a></li>
    <li><a href="/contact">Contact</a></li>
  </ul>
</nav>

Drop a page from search, and so from sitelinks

Place this in the head of the page you no longer want in results. The page stays on your site for anyone with the link.

<meta name="robots" content="noindex">

What Google reads when it builds sitelinks

Google says its systems analyze the link structure of your site to find shortcuts. In practice that means your menu, footer and in-page links, the words in those links, and the titles of the pages they reach.

A menu item labelled Our Work that leads to a page titled Portfolio | Smith Joinery tells a consistent story. A menu item labelled More that leads to a page titled Untitled tells Google nothing.

Links Google can follow

Build menu items as ordinary links with a real address. Menus that move people only with script click handlers can hide pages from crawlers, and a page Google cannot reach cannot become a sitelink.

How it works

  1. List the links in your main menu and footer, one per line, as label, then a | sign, then the URL.
  2. The checker flags labels used twice, vague labels such as Read more, and labels that run long.
  3. It also flags two different labels pointing at the same address, which blurs what each page is for.
  4. Fix the labels on your site, then wait. Sitelinks update as Google recrawls, and there is nothing to submit.

Tips

Frequently asked questions

How do I get sitelinks for my website?

You cannot switch them on. Google decides when to show them, using the links across your site. What helps, in Google's own list, is informative and compact page titles and headings, a logical structure, links to important pages from relevant pages, concise anchor text and no repeated content.

How do I remove a sitelink I do not want?

Google's sitelinks page gives two options: remove the page from your site, or add a noindex rule to it. The page does not describe any way to drop a sitelink while keeping the page in search.

What happened to the search box under results?

Google announced in October 2024 that it would stop showing the sitelinks search box, and removal began on November 21, 2024. It said the markup can stay, because unsupported structured data will not cause problems or Search Console errors.

Why does a competitor have sitelinks and I do not?

Often because more people search for their name, or because their menu and titles make the main pages obvious. A newer site with few clear sections may simply not trigger them yet.

Related: Google Search Console guide, On-page SEO checklist, HTML sitemap generator, Orphan pages, How to get your business on Google.

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