How to Add a Privacy Policy to Your Website

Publishing one takes three moves: write the policy for what your site really collects, put it on its own page at a plain address such as /privacy, and link that page from the footer of every page plus any form or cookie banner. None of the major builders writes the wording for you.

What your policy has to describe, by feature
If your site has	The policy should say
Contact or quote form	What fields you collect, who receives them, how long you keep them
Analytics (GA4, Plausible)	Which tool, what it measures, whether cookies are set
Ad pixels (Meta, Google Ads)	That data is shared with ad platforms and how to opt out
Newsletter signup	The email provider used and how to unsubscribe
Online payments	That a payment processor handles card details

Updated October 28, 2026

A privacy policy is a plain description of what personal data your site collects, why, who else gets it and how people can ask for it to be deleted. App stores, ad platforms and payment providers ask for the link, and privacy laws such as GDPR and California's CCPA expect one. This guide is practical, not legal advice.

Add a privacy policy on We.Inc, WordPress, Wix, Squarespace or plain HTML

We.Inc

Draft your policy text first, for example with the We.Inc privacy policy generator.
In the builder's AI chat, ask for a Privacy Policy page at /privacy and paste your text into the message.
Ask the AI to add a Privacy Policy link to the footer on every page.
If you use the Consent banner add-on, paste the same /privacy address into its optional privacy policy field.
Publish so the new page and link go live.

Adding a page through the AI chat uses credits on a paid plan.

WordPress

In WP Admin, go to Settings > Privacy.
Click Create New Page, or choose an existing page and click Use This Page.
Edit the template page WordPress creates, replacing the suggestions with your real practices, and click Publish.
Add the page to your footer menu or footer widget area so it is linked site-wide.

WordPress shows the privacy page link on login and registration pages; linking it from every other page is up to your theme or menu.

Wix

In the Editor, open Pages & Menu and click + Add Page, then Blank Page.
Name it Privacy Policy and add a text element with your policy.
Add text to the footer reading Privacy Policy.
Highlight that text, click the Link icon and choose the new page.

Wix does not supply ready-made policy text.

Squarespace

In the Pages panel, add a blank layout page named Privacy Policy.
Paste your policy text into a text block and save.
Move the page to the Not linked section if you do not want it in the main menu.
Add a footer text link to the page.
If the cookie banner is on, add a link to the page in the banner text.

Plain HTML

Create privacy.html with your policy inside the normal page layout.
Add <a href="/privacy.html">Privacy Policy</a> to the footer of every page.
Upload it and confirm the link works from the home page and a deep page.

Sources

Checked October 28, 2026: the privacy policy pages we read.

WordPress Settings > Privacy screen documentation: https://wordpress.org/documentation/article/settings-privacy-screen/
Wix steps for a privacy policy page in the footer: https://support.wix.com/en/article/adding-your-privacy-policy-or-terms-and-conditions-to-your-sites-footer
Squarespace guidance on sharing policies and terms: https://support.squarespace.com/hc/en-us/articles/360001341648-Share-your-policies-and-terms-on-your-site

Write it from your own data map

Generators save time on structure, but they cannot see your site. Before using one, write down each tool that touches visitor data and what it receives. Then check the generated text against that list line by line.

Our free privacy policy generator asks about these features and produces a draft you edit. If you handle health, financial or children's data, have a lawyer review it.

Keep it true over time

Most outdated policies go wrong quietly: someone adds a chat widget or a heatmap tool and nobody updates the page. Make the policy part of the checklist whenever a new script goes on the site.

How it works

Inventory every place personal data enters: forms, analytics, pixels, chat, checkout, newsletter.
Draft the policy from that list, with a generator as a starting point if you like.
Create a page called Privacy Policy and paste the text.
Add a footer link so it appears on every page.
Link it from your cookie banner and next to form submit buttons.
Put a 'last updated' date at the top and revisit it when you add a new tool.

Tips

Keep the address short and stable, for example /privacy. Ad platforms and app listings store the URL and a broken link can get an account flagged.
Name the actual services. 'We use Google Analytics 4' is clearer and more honest than 'we use third-party tools'.
Give people a real way to reach you about their data, such as an email address that someone reads.
If your site sells to the EU and you hold customer data, name who is responsible for that data (the controller) and their contact details.

Frequently asked questions

Do I need a privacy policy if I only have a contact form?

Yes in most cases. A contact form collects names and email addresses, which is personal data under GDPR and similar laws. Even a small form is enough to need a short policy.

Can I copy another site's privacy policy?

No. It is usually protected by copyright, and it describes their tools, not yours. A policy that lists services you do not use, or misses ones you do, is inaccurate.

Where should the privacy policy link go?

In the footer of every page, in the cookie banner, and near any form where people submit personal details. Payment and ad platforms may also ask for it in their settings.

What is the difference between a privacy policy and terms of service?

The privacy policy covers personal data. Terms of service set the rules for using your site or buying from you. Many sites need both; see our comparison guide for which one covers what.

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