Paste the text of a page, or its HTML, and see how often each word and phrase appears and what share of the copy it makes up. Tables of the most used one, two and three word phrases show what your page is really about. Add a target keyword and the tool gives its count and density, and warns if it looks stuffed or barely there. It reads only what you paste and does not fetch any live page.
Counting words is a quick way to see what a page emphasises. If you meant to write about bike repair and the most used phrase is 'our team', the page is drifting from its topic. The phrase tables make that visible in seconds, which is why they are often more useful than the single keyword figure.
Density does not measure quality or relevance. Search engines understand related words, synonyms and context, so a page does not need one phrase repeated at a fixed rate. Pages that rank well usually cover a subject with variety, using the main phrase in the title, a heading and the opening paragraph, and then writing naturally.
Keyword stuffing means repeating a phrase far more than natural writing would. It reads awkwardly, and it is one of the oldest tricks search engines learned to ignore or penalise. A density above about 3 percent for a single keyword is a prompt to read the page aloud and listen for repetition.
The opposite problem is a keyword that barely appears. If your target phrase is missing from the headings and the first paragraph, a reader and a search engine may not realise the page is about it. Add the phrase where it fits naturally, then use related terms in the rest of the copy.
It is the number of times a word or phrase appears divided by the total number of words on the page, shown as a percentage. For example, a keyword used 3 times in a 300 word page has a density of 1 percent.
There is no official target. As a rule of thumb, this tool treats anything above 3 percent as a sign of possible over-use and anything below 0.5 percent as thin coverage. Those thresholds are a guide to catch extremes, not a search engine rule.
The text is split into words, lower-cased, and every run of one, two or three words in a row is counted. A phrase's density is its count divided by the total number of words, so a three-word phrase used 3 times in a 300 word page shows 1 percent.
It leaves out very common words such as the, and, of and to from the tables, and any two or three word phrase that starts or ends with one. This keeps the tables focused on meaningful terms. The total word count and the density of your target keyword are not affected.
No. It analyses the text you paste and nothing else. Paste the visible copy or the page source. Navigation menus and footers in the source are counted as text, so paste only the main content if you want a precise figure.
Related: Readability checker, Character counter, Headline analyzer.
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