Enter a seed keyword such as 'web design' and, if you serve particular places, a list of cities. The tool adds question words, buying words, comparison words, audience words and your cities to produce a long list of longer phrases. They are ideas for pages and posts, not search volumes, so check the ones you like in a keyword tool.
Short keywords such as 'web design' are dominated by large sites. A longer phrase, such as 'web design for restaurants', has fewer pages competing for it, and it is clear what the searcher wants. A small site can compete on that kind of phrase far sooner than on a short one.
Long phrases also tell you about intent. Someone searching 'what is web design' is learning. Someone searching 'web design quotes' is close to buying. The groups in this tool follow those stages so you can match a page to a stage.
Sort the phrases into piles by the page that would answer them. Question phrases tend to become blog posts or sections of a guide. Buying phrases belong on a service or pricing page. Comparison phrases suit a page that sets out the options honestly. Local phrases belong on a page about your work in that area, with real details of it.
Write for the person first. A page stuffed with a phrase repeated for its own sake reads badly and does not rank better. Use the phrase naturally in the title and the opening, then answer the question completely.
Before you spend time writing, search the phrase and look at what appears. If the first page is full of large directories and you are a small business, try a more specific version. If the first page is thin or off-topic, you may have an opening.
Keep the list and return to it. Search habits change, and a phrase that does not look useful now may be worth writing for later. Add a note for each one you decide to use, so you do not write the same page twice.
It is a longer, more specific search phrase, usually three or more words, such as 'how much does web design cost for a small business'. These phrases are searched less often than short ones, but the people searching know what they want, and there is less competition.
No. It builds phrases from templates and has no search data. Use it to generate ideas, then check the volume of the best ones in a keyword research tool or in your search console.
With the four general groups ticked you get 56 phrases from any seed. Local phrases add 8 for every city you list, so five cities add 40.
Templates do not understand the seed. They work best with a service or product in the singular or as a general term. If a phrase is clumsy, skip it or reword it.
Yes. The file has two columns, the group and the phrase, and opens in any spreadsheet. Add columns for volume and a target page as you research.
Related: Meta tag generator, Headline analyzer, XML sitemap generator.
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