This uses the cost-of-doing-business method. List what your business costs to run for a year, add the salary you want and your tax rate, then enter how many sessions you can realistically do and the costs each session brings. The calculator gives you the minimum price per session and the effective hourly rate once shooting, editing and admin time are counted. Then it builds three packages from that base. Everything runs in your browser. Nothing you type is sent to We.Inc or anyone else.
Many photographers set prices by copying someone nearby. That ignores how many sessions you can book and how long your editing takes. The cost-of-doing-business method starts from your own year: what it costs, what you want to earn and how much work you can do. The answer is a floor, not a target.
Three tiers make choosing easier: a starter option above your floor, a middle package most people will pick, and a larger package for clients who want everything. Put them on your website with what each includes. The brief at the bottom of the tool carries your packages into the We.Inc builder, and the price list maker can print them.
You add up what it costs to run the business for a year, add the income you want, then divide by the number of jobs you can do. The result is the least you can charge per job without losing money or underpaying yourself.
The salary is grossed up so that after setting aside your tax rate you keep the salary you entered: salary divided by (1 minus tax rate). This is a simplification. Check your real tax position with an accountant.
Each tier's price is the minimum session price times the multiplier you set, plus the per-session cost of any extras you add. Hours, image count and inclusions are yours to write. The tool shows each tier's profit above the minimum.
No. It shows your floor price from your own numbers. Look at local photographers you compare with before you choose where above that floor to sit.
No. It stays in this browser tab. Copy your packages before closing it.
Yes. The brief at the bottom carries your result into the We.Inc builder. The free plan gives you up to 3 template sites on a we.inc address, with no AI credits and no custom domain. AI building and custom domains start on Starter at $20 a month; Pro is $50 and Max is $99.
Related: Freelance Rate Calculator, Profit Margin Calculator, Price List Maker, Invoice Generator, Photographer website templates, We.Inc pricing.
Turn this result into your website or see the We.Inc website builder. The free plan gives you up to 3 template sites on a we.inc address, with no AI credits and no custom domain. Paid plans are Starter at $20 a month, Pro at $50 and Max at $99. See pricing.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.