Enter what you actually know about the product: what it is, materials, dimensions, care, what is in the box and any claims you have evidence for. The tool writes a short and a long description from those facts only, maps each feature to a benefit you can edit, lists the specs shoppers usually look for that you left out, and flags risky words such as "waterproof" or "organic" unless you confirm you can back them up. It does not use AI and does not invent anything. Everything runs in your browser. Nothing you type or upload is sent to We.Inc or anyone else.
Most product description generators produce smooth paragraphs that describe a product the seller never made: softer, stronger or greener than the real thing. That copy creates returns and complaints, and in some places regulators treat unsupported environmental or health claims as misleading.
Starting from a fact sheet flips that. Every sentence traces back to something you entered, the missing-spec list shows what a shopper would still ask, and the claim check catches the words that most often cause trouble.
Once your descriptions are ready, the brief at the bottom of the tool carries the product name, facts and approved copy into the We.Inc builder so you can build a shop or product page around them.
No. It assembles sentences from the facts you type, using fixed wording patterns. That is deliberate: it can only say what you told it, so it cannot invent a material, a size or a claim.
The tool looks for words that often need evidence or are regulated in many places, such as waterproof, organic, non-toxic, hypoallergenic, eco-friendly, cures or clinically proven. If one appears in your facts but not in your list of permitted claims, it is flagged so you can remove it or confirm you can support it. It is a prompt to check, not legal advice.
For each product type the tool knows which facts shoppers usually look for, such as dimensions for furniture or fabric and care for clothing. Missing ones are listed so you can add them; nothing is guessed.
A short version of one or two sentences for listings and search snippets, and a longer version on the product page that covers what it is, who it suits, the key features with their benefits, specs, care and what is in the box.
No. It stays in this browser tab and is gone when you close it. Nothing is uploaded.
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