Add your images, say what each one shows and what it is doing on the page. The tool writes alt text that fits the purpose: empty alt for decorative images, the destination for images that are links, and a short factual description for images that carry information. It does not look inside your pictures or guess who or where they are; you confirm each line before exporting. Everything runs in your browser. Nothing you type or upload is sent to We.Inc or anyone else.
The same photo needs different alt text in different places. A photo of a kitchen on a home page hero may be decorative; as the only image of a finished project on a portfolio page it is informative; wrapped in a link to the kitchens page it is functional and should name the destination.
That is why the tool asks for the page and the purpose before suggesting anything. The W3C Web Accessibility Initiative's alt decision tree uses the same questions.
No. It does not analyse the picture. Automatic descriptions often guess wrong about people, places and products, and wrong alt text is worse than none. You say what the image shows; the tool turns that into alt text that fits the image's purpose and checks it.
When the image is decorative: a background pattern, a divider, or a photo that repeats what the text next to it already says. Use alt="" so screen readers skip it.
As short as possible while still doing the job, usually under 125 characters. Put longer detail, such as chart data, in the page text.
It helps search engines understand images and can help them appear in image search. Its main job is accessibility; write it for people and the search benefit follows.
No. They are read by your browser to show a thumbnail and never leave your device.
Related: Image Compressor, PNG to WebP Converter, Product Description Generator, Website builder, Website Cost Calculator, Website Checker, Business website templates, Pricing.
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