Enter the income you want, your business costs, the weeks you work and how much of your time is actually billable. You get an hourly range, a fixed project price with revisions and risk built in, a monthly retainer and a rates block you can publish on your website. Trade presets fill in example assumptions you can change. Everything is calculated in your browser.
Dividing your income by 2,000 hours assumes you bill every hour of a full-time year. In practice some weeks go on holiday and illness, and a large share of each week goes on finding work, travelling, answering messages and invoicing. Counting working weeks and utilisation separately gives a rate you can actually live on.
Say a handyman wants $55,000 a year and spends $12,000 on a van, fuel, tools and insurance. That is $67,000 of required revenue. Working 47 weeks of 40 hours with 55 percent billable (the rest is driving, quoting and buying materials) gives 1,034 billable hours, so the rate is about $65 an hour. Those inputs are an example, not a benchmark.
The same arithmetic for a 3-hour job gives about $195 before materials. If travel to small jobs eats most of an hour, a minimum charge of one or two hours is how many trades protect their day.
Revisions and support are where projects quietly lose money. Put a number on each revision round, write down how many are included, and price ongoing care as a monthly retainer with a fixed number of hours.
The risk buffer covers the time you lose to slow feedback and chasing invoices. If a client pays late often, raise the buffer or ask for a deposit.
Income target plus business costs, divided by the hours you can actually bill in a year. Billable hours are working weeks times hours per week times your utilisation percentage.
Utilisation is the share of your working time you can charge a client for. Sales, admin, travel and learning all come out of it, so it is well below 100 percent. The defaults and presets are only starting assumptions; use your own time records if you have them.
They fill example costs, working weeks, hours and billable share for a typical setup in that trade, plus example project hours. They are assumptions to edit, not averages or recommendations. Your own numbers will differ.
Estimate the work hours, add hours for each revision round and for project management, then add a buffer for risk such as late feedback or late payment. Multiply by your hourly rate. The calculator does this for you and shows each line.
Use the Publish your rates section. Choose which prices to show, then copy the HTML to paste into your site or the plain text to paste into any page editor.
No. The numbers are a planning worksheet. Tax, insurance and legal costs depend on where you live, so include them in your costs or check with an accountant.
No. The calculator runs in your browser and nothing you type is sent to We.Inc.
Related: Agency Pricing Calculator, Estimate & Quote Generator, Cleaning Price Calculator, Website Cost Calculator, Invoice Generator, Profit Margin Calculator.
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