Let your website work while you work on clients.
A massage therapist website should list the therapeutic modalities you offer, session lengths and rates, your license and training, clear policies, and a way to book. With we.inc the AI writes and builds those pages, or you can publish a free template with no AI. AI building starts on Starter at $20 a month; display your license as your state requires, and link a booking tool since we.inc doesn't include one.
A massage therapist website that explains your modalities, credentials, and policies, and makes booking easy. Describe your practice and the AI builds it for you.
Pages every massage therapist website needs
- Home: Your practice name, location, main modalities, and a 'book a session' button. Clients often search for a specific kind of therapeutic massage near them.
- Services: Swedish, deep tissue, sports, prenatal, myofascial release, or whatever you practice, with session lengths and what each helps with. Clients want to know which fits their needs.
- About & Credentials: Your license, training hours, certifications, and professional memberships. Credentials establish you as a licensed healthcare-adjacent professional.
- What to Expect: Intake, draping, communication during the session, and aftercare. It reassures first-time clients and sets professional expectations.
- Policies: Cancellation, late arrival, and professional conduct policies. Clear policies protect your time and set a therapeutic tone.
- Book / Contact: A link to your booking tool plus a simple contact form. Keep health details out of the form.
Try this prompt
A website for a licensed massage therapist in Portland, Oregon called Cedar Hollow Therapeutic Massage. I offer deep tissue, sports massage, prenatal massage, and myofascial release in 60 and 90 minute sessions. Include a services page, my license and training, a what-to-expect page, cancellation policy, and a booking button linking to my scheduling tool. Calm, clinical but warm, sage and white.
A real massage therapist site, not a template
This is Stillwater Massage Therapy, a massage therapist business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Stillwater Massage Therapy example site.
Start from this design
Three designs that suit a massage therapist website. Each one is free to start from.
- Serene
- Kinetic Physiotherapy
- Equilibrium Wellness
About massage therapist website design on we.inc
Fill your appointment book with a relaxing site showcasing your services, expertise, and availability.
Massage Therapist website design without the agency retainer. Describe the business in plain English and the AI writes and builds the pages around it: your services, your prices, your words.
Features designed for your industry
- Services & Pricing: Display your massage types with clear pricing.
- Certifications: Showcase your training and specializations.
- Online Booking: Let clients book and pay for sessions online.
Who this massage therapist website design suits
- Licensed massage therapists
- Sports massage
- Deep tissue specialists
- Mobile massage
- Couples massage
What makes a massage therapist website work
Show your license the way your state requires
Many states require licensed massage therapists to display a license number in advertising, including websites. Check your state massage board's rules and put your license number in the footer or About page.
Keep the framing clinical and professional
Describe the therapeutic purpose of each modality, use professional photos, and include a clear conduct policy. This sets expectations and reflects the professional standards of your field.
Be careful with health claims
Describe what a modality is commonly used for without promising to cure or treat conditions, unless your scope of practice allows it. Your state's scope rules apply to what you publish.
No synced calendar, so link a booking tool
The AI can build an appointment request form, but there is no calendar that syncs your availability, and a plain web form is not the place for health history. Link a practitioner booking tool like Acuity, Mindbody, or Jane App, which also handle intake securely.
What it costs
Other than a domain (about $10 to $20 a year), your main cost is the booking software you link. A free template can cover a simple practice page; for AI-written service pages and easy policy updates, Starter at $20 a month suits most solo therapists.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Frequently asked questions
Can clients book appointments on the site?
The AI can build an appointment request form that emails you. For live availability, link Acuity, Mindbody, or Jane App from a 'book' button, since we.inc has no synced calendar.
Do I have to show my license number?
In many states, yes. Check your state massage board's advertising rules, then ask the AI to add it to your footer.
Is there a free option?
Yes, you can publish up to three template sites on a we.inc address for free, without AI. AI building and editing is on Starter at $20 a month.
Can I collect intake forms?
The AI can build a basic intake form, but form submissions arrive by email, so keep health history out of it. Use your booking tool's secure intake forms for anything medical.
Can I use a custom domain?
Yes, on a paid plan, with SSL included.
In our 2026 measurement of 57 massage therapists websites, 32% had no search description, 33% had no structured data and 54% had no tap-to-call link. See the full study.
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Before you start
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.
Product
- AI Website Builder: Describe a site in plain English; it's live in minutes
- White Label Platform: Your brand, your domain, your margin
- Enterprise: SSO, custom SLAs, and dedicated support
- Developer API: Embed site generation into your SaaS
Who It's For
- For Agencies: Resell under your brand
- For Freelancers: Your own branded builder
- For Hosting Providers: Add a builder to your stack
- For SaaS Platforms: Embed site creation via API
- For Startups
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- Drag & Drop Editor
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- Custom Branding
- Client Dashboard
- Reseller Billing (Stripe Connect)
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