Sample site built by our AI, not a customer site. Stillwater Massage Therapy is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Stillwater Massage Therapy in Burlington, Vermont. Deep tissue, clinical, prenatal and sports massage by licensed therapists. 60, 90 and 120 minute sessions.
A client booking a massage wants to pick the right length, know whether deep tissue will hurt, and find out about insurance or HSA. The designs below range from a clinical practice to a day spa.
Four sample sites (a clinical practice, a sports massage therapist and two day spas) and one showcase build. For each we read the design and noted the first button, how session lengths are priced and what a client still has to ask. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
Sample site built by our AI (made-up business). Open it
Task: A client with a specific pain who wants clinical work, not a spa menu.
Design choice: "Massage that addresses the thing that hurts" with "Book a session" and "Meet the therapists". Deep tissue 60 minutes $110, 90 minutes $155, Clinical or injury-focused 60 min $120 and a Six session package $600. The FAQ answers "Which session length should I book?" and "Do you accept insurance or HSA?".
Limitation: The close, "Schedule your massage", ends with a phone number only. Link your booking tool.
Sample site built by our AI (made-up business). Open it
Task: A runner or lifter timing a session around training.
Design choice: "Get the hamstring loose before it becomes a season" with "Book a session" and "See rates". "Book by what your body is doing this week" lists 60 Minute Deep Tissue $110, 90 Minute Full Body Recovery $155 and pre and post event sessions. The FAQ asks "How close to a race should I book?".
Limitation: No clinical or injury session by name, so someone with an injury is left guessing.
Sample site built by our AI (made-up business). Open it
Task: A client who wants massage as part of a relaxing afternoon.
Design choice: "An afternoon that actually feels like one" leads to Therapeutic massage 60 min $135, Hot stone 90 min $210 and a couples suite. The FAQ answers "What should I wear and what do I take off?".
Limitation: Spa pricing and a relaxation tone. Clients with pain will look for a clinical practice instead.
Sample site built by our AI (made-up business). Open it
Task: A client choosing between Swedish and deep tissue.
Design choice: Swedish or deep tissue massage is $125 for 60 minutes and the line under it says ninety minutes is $175, with a couples suite at no extra charge. The FAQ answers "Is gratuity included?".
Limitation: Massage is one line in a spa menu, with nothing on technique or who does it.
Showcase build from a one-line prompt (made-up business). Open it
Task: A practice that wants a calm first screen with one booking button.
Design choice: "Your peace starts here" with "Professional massage and spa treatments" in the intro and "Book your retreat".
Limitation: The background is the Earth from space and no session or price is on the first screen. Show your room and your session lengths.
| Design | Deep tissue, 60 minutes | Deep tissue, 90 minutes | Clinical or injury-focused, 60 min |
|---|---|---|---|
| Stillwater Massage Therapy | $110 | $155 | $120 |
| Cadence Sports Massage | $110 | $155 full body | Not named |
| Stillwater Day Spa | Therapeutic $135 | Hot stone $210 | Not offered |
| Verano Day Spa | $125 | $175 | Not offered |
| Serenity Spa Seattle | You add it | You add it | You add it |
A website for [practice name], a massage therapy practice in [city]. Lead with "Book a session" linked to [booking tool]. List deep tissue, clinical, prenatal and sports sessions in 60 and 90 minute lengths with prices. Explain which length to pick, whether deep tissue should hurt, insurance and HSA receipts, what to wear, cancellation rules, each therapist's licence, hours, parking and a map.
| Packages | List packages as services with a price. Selling them online goes through your own Stripe account. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
The Stillwater sample suggests 60 minutes for one or two focused areas and 90 for full body plus time on a problem area. Give your own rule of thumb.
The sample says it should feel like productive pressure, not pain, and to tell the therapist to ease off. Put your own answer in plain words.
Start building this massage therapy website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
The first thing a visitor reads is "Massage that addresses the thing that hurts", with "Licensed therapists since 2012" set above it as a small label. The line underneath does the explaining: "Ninety-minute sessions are our most booked because thirty extra minutes is usually the difference. Four licensed therapists, clinical focus, and pressure that actually goes where you point." Two buttons follow, "Book a session" for people ready to act and "Meet the therapists" for people who want to look around first. The layout is a framed hero, with the headline beside a boxed video panel, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most massage therapist sites leave to vague words like "trusted" or "experienced": 4 (licensed therapists), 13 yrs (on Battery Street), 90 min (most booked session) and Same week (typical availability). Each one is something a customer can check or hold the business to.
The "Massage options and pricing" section lists 6 sessions: Deep tissue, 60 minutes ($110), Deep tissue, 90 minutes ($155), Clinical or injury-focused, 60 min ($120), Prenatal massage, 60 minutes ($110), Sports massage, 90 minutes ($160) and Six session package ($600). Prices run from $110 to $600, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Gratuity is never expected. Prices are what you pay." Each item gets a sentence of its own, for example "Focused work on two or three areas, firm pressure throughout."
Under the heading "Clinical training, not a spa menu", the about section says: "Stillwater opened in 2012 with one table and now runs four rooms. Every therapist is licensed in Vermont with at least 700 hours of training, and each has a focus, whether that is injury rehabilitation, prenatal or athletic work." It then lists 3 concrete points instead of a paragraph of values: all therapists Vermont licensed and insured, session notes kept so care continues between visits and quiet building, no piped music you cannot turn off.
There are 3 reviews, each signed with a name and a context (Erin T., Deep tissue, 90 minutes; Daniel K., Sports massage; Amira S., Prenatal client). None of them says "great service". They mention a specific moment, like "Three sessions and the hip pain I had run with for a year stopped bothering me."
The FAQ covers 4 questions: "Which session length should I book?", "Will deep tissue be painful?", "Do you accept insurance or HSA?" and "What is your cancellation policy?". The answers are direct. The first one reads: "Sixty minutes works for one or two focused areas or a general full-body session. Ninety is better if you want full body plus real time on a problem area."
The page closes on "Schedule your massage". It sets expectations before anyone gets in touch: "Book online any time or call during business hours if you want help picking a therapist." Hours are written out (Mon to Fri 9am to 7pm, Sat 9am to 4pm, closed Sunday) and so is the area covered (Burlington, South Burlington, Winooski, Shelburne). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #f4f7f5 background, #16302c text and one accent (#0f766e) used only for buttons and labels. Headings are set in a serif face and buttons have 10px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
Describe your business in a sentence and the AI writes a site like this one around it. Start building.
This page is for inspiration: one real example, taken apart. For the pages a massage therapist site needs, what it costs and what the builder can and cannot do, see the massage therapist website builder page.
Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.