Physical Therapy Website Examples: What Works and How to Build Yours

Sample site built by our AI, not a customer site. Anchor Point Physical Therapy is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Physical therapy in Boise for post surgical rehab, back pain, running injuries and vertigo. A full hour with your own therapist, no referral needed.

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Four physical therapy website designs, compared by what a patient needs to do

A patient looking at a physical therapy clinic wants to know three things: can I book without a referral, what will the first visit cost, and will the same therapist see me each time. The designs below answer those differently.

How these were picked

Two sample sites from our library, one catalogue template and one showcase build, all for outpatient physical therapy clinics. Chiropractic and rehab center samples were left out because patients shop for them differently. For each we read the design and noted the first button, how the first visit is priced and what a patient still cannot do. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Anchor Point Physical Therapy

Sample site built by our AI (made-up business). Open it

Task: A patient comparing clinics on time with the therapist and cost per visit.

Design choice: The headline is "A full hour with your therapist, every visit" with "Book an evaluation" and "See conditions treated". "Conditions we see every week" prices each service: Initial evaluation $185, Follow up treatment $140, Post surgical rehabilitation from $140. The FAQ opens with "Do I need a doctor's referral?".

Limitation: The close, "Book your evaluation", offers only a phone number. Link your scheduling or intake form so a patient can book at 10pm.

2. Cornerstone Physical Therapy

Sample site built by our AI (made-up business). Open it

Task: A patient paying out of pocket who needs self pay rates and insurance answers.

Design choice: "A full hour, with the same therapist, every time" with "Book an evaluation" and "Insurance and rates". Prices are labelled self pay (Initial evaluation $180, Follow up visit $140) and a Free phone consult is listed as its own service. The FAQ includes "Do you take my insurance?".

Limitation: Post surgical rehab is listed without a price or visit count. Give a typical range and say that the surgeon's protocol sets the pace.

3. Kinetic Physiotherapy

Healthcare template from the We.Inc library. Open it

Task: A clinic that bills insurance directly and wants the injury list up front.

Design choice: "Get back to the movement that pain took from you" with "Book an assessment" and a note on direct billing to extended health plans. "Injuries we treat every week" covers low back, shoulder and knee, including post surgical rehab. "Fees and coverage" lists Initial assessment (60 min) $135 and Follow-up treatment (30 min) $95.

Limitation: Short page: no FAQ and no word on how many visits a typical case takes. Add the questions your front desk answers every day.

4. CarolinaPhysio

Showcase build from a one-line prompt (made-up business). Open it

Task: A clinic that wants booking to be the first thing a patient sees.

Design choice: "Get back to the movement that pain took from you" with "Schedule Now" and "See what we offer". A card on the photo says "60 min, first visit, one-on-one with your specialist" and a line under the buttons mentions direct billing.

Limitation: The hero photo is a city skyline, which says nothing about the clinic. Use a photo of your treatment room or a therapist working with a patient.

Task comparison

DesignInitial evaluationFollow up treatmentPost surgical rehabilitation
Anchor Point Physical Therapy$185$140From $140
Cornerstone Physical Therapy$180 self pay$140 self payListed, no price
Kinetic Physiotherapy$135, 60 min$95, 30 minNamed under shoulder and knee
CarolinaPhysio60 min, you add the priceYou add itNamed in the intro

Walkthrough: booking a first evaluation on the Anchor Point sample

  1. The patient lands on "A full hour with your therapist, every visit" with "Book an evaluation".
  2. One scroll shows the service list: Initial evaluation $185, Follow up treatment $140, Post surgical rehabilitation from $140, plus gait analysis and dry needling.
  3. "Fewer patients per day, better outcomes per patient" explains the one-on-one model.
  4. "Getting started" answers "Do I need a doctor's referral?", "How many visits will this take?", "What should I wear?" and "Will it hurt?".
  5. Gap to fix: the page ends with a phone number only. Add an online booking link and an intake form that asks for the injury and any surgery date.

Copyable build brief

A website for [clinic name], a physical therapy clinic in [city]. Lead with a "Book an evaluation" button linked to [booking tool]. Say whether patients need a referral in [state or province]. List the initial evaluation, follow up visits and post surgical rehab with a price or self pay rate, how long each visit lasts and whether the same therapist sees them each time. Add the injuries we treat, which insurance we bill, what to wear, how many visits a typical case takes, our therapists with their credentials, hours, parking and a map.

What We.Inc does and does not do here

Online booking and intakeThe AI builds booking buttons and an intake request form. Link your practice management or scheduling tool for live times.
Patient health informationDo not collect detailed medical history through a basic website form. Send patients to your compliant intake system.
Publishing for freeFree plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the sitePaid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domainPaid plans only.
Taking paymentsThrough your own Stripe account, so the money goes to you. We.Inc does not hold funds.
FormsThe AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

What not to copy

Questions

Do I need a doctor's referral?

It depends on where you practise. The Kinetic Physiotherapy template states that no referral is needed in its province; the Anchor Point sample answers it in the FAQ. Write the true answer for your state or province and what insurers require.

How many visits will this take?

The Anchor Point sample answers with a range tied to the evaluation rather than a promise. Do the same: give the typical range for common cases and say the plan is set after the first visit.

Start from a suitable design

Start building this physical therapy website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

What makes this physical therapy website work

The headline sells an outcome

The first thing a visitor reads is "A full hour with your therapist, every visit", with "Serving the Treasure Valley since 2014" set above it as a small label. The line underneath does the explaining: "No aide handing you a resistance band while your PT works three rooms. One therapist, one patient, sixty minutes, start to finish." Two buttons follow, "Book an evaluation" for people ready to act and "See conditions treated" for people who want to look around first. The layout is a full-bleed cinematic hero, the headline laid over darkened footage, using looping stock footage instead of a static photo.

A strip of hard facts

Directly below the hero, a strip of 4 short facts does the job most physical therapy sites leave to vague words like "trusted" or "experienced": 11 yrs (in the valley), 1:1 (therapist to patient), 60 min (every appointment) and 0 (referrals required). Each one is something a customer can check or hold the business to.

The menu of services is priced

The "Conditions we see every week" section lists 6 what we treat: Initial evaluation ($185), Follow up treatment ($140), Post surgical rehabilitation (From $140), Running gait analysis ($225), Vestibular and balance therapy (From $140) and Dry needling ($60). Prices run from $60 to $225, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Idaho is a direct access state, so you can start physical therapy without a physician referral." Each item gets a sentence of its own, for example "Full hour of movement testing, hands on assessment and a written plan with a timeline."

A story with checkable details

Under the heading "Fewer patients per day, better outcomes per patient", the about section says: "Anchor Point runs on a schedule most clinics would call inefficient. Each therapist sees eight patients a day instead of eighteen, which means hands on treatment for the whole hour and enough time to actually load an exercise correctly." It then lists 4 concrete points instead of a paragraph of values: every therapist holds a Doctor of Physical Therapy degree, in network with Blue Cross of Idaho, SelectHealth, PacificSource and Medicare, cash pay rates published, no surprise billing and 6:30am starts for patients who work day shifts.

Testimonials that say something

There are 2 reviews, each signed with a name and a context (Gary L., Total knee rehab; Hannah P., Running gait analysis). None of them says "great service". They mention a specific moment, like "The running analysis found a cadence problem I had for years. Shin pain gone in five weeks and I did not have to stop running."

It answers the questions people are afraid to ask

The FAQ covers 4 questions: "Do I need a doctor's referral?", "How many visits will this take?", "What should I wear?" and "Will it hurt?". The answers are direct. The first one reads: "Not in Idaho. Direct access lets you start physical therapy with an evaluation from us."

Contact is a single clear ask

The page closes on "Book your evaluation". It sets expectations before anyone gets in touch: "Call or request a time online. New evaluations are usually available within three business days." Hours are written out (Mon to Fri 6:30am to 6pm) and so is the area covered (Boise, Meridian, Eagle, Garden City, Kuna). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #f6f5f1 background, #1c2333 text and one accent (#1e4b8f) used only for buttons and labels. Headings are set in a serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

Questions its FAQ answers

Build a site like this for my physical therapy

Describe your business in a sentence and the AI writes a site like this one around it. Start building.

Prefer to start from a template?

Looking for ideas, or ready to build?

This page is for inspiration: one real example, taken apart. For the pages a physical therapy site needs, what it costs and what the builder can and cannot do, see the physical therapy website builder page.

Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.

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