Sample site built by our AI, not a customer site. Dana Whitfield is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Dana Whitfield is a two time founder and operator in Seattle who advises early stage SaaS teams on pricing, go to market and hiring, and angel invests.
The first thing a visitor reads is "I have made the mistakes you are about to make", with "Two companies built and sold" set above it as a small label. The line underneath does the explaining: "I built and sold two B2B software companies and now spend my time helping early stage founders get pricing, positioning and the first ten hires right." Two buttons follow, "Book a call" for people ready to act and "Read the essays" for people who want to look around first. The layout is a split hero, copy on one side and footage on the other, using looping stock footage instead of a static photo.
Directly below the hero, a strip of 4 short facts does the job most entrepreneur sites leave to vague words like "trusted" or "experienced": 2 (companies founded and sold), 31 (angel investments), 14 yrs (operating experience) and 6 (advisory seats at a time). Each one is something a customer can check or hold the business to.
The "Three ways I work with founders" section lists 6 how I help: Single strategy session ($750), Monthly advisory ($3,000 per month), Pricing teardown ($2,400), Angel investment ($25k to $100k), Founder office hours (Free) and Board or advisor seat (Equity only). Prices run from $25 to $3,000, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "I keep a maximum of six advisory relationships so the ones I take get real attention." Each item gets a sentence of its own, for example "Ninety minutes on one specific problem, with written notes and next steps sent within a day."
Under the heading "Fourteen years building, two exits, a lot of scar tissue", the about section says: "I started my first company, a scheduling tool for clinics, out of a Capitol Hill apartment in 2011 and sold it in 2016. The second, a compliance platform, I ran to 60 people before an acquisition in 2022." It then lists 3 concrete points instead of a paragraph of values: both companies were bootstrapped past $1M before raising anything, i do not take advisory work in a category where I have an investment conflict and every engagement starts with a paid session, so we both know it is useful.
There are 3 reviews, each signed with a name and a context (Omar H., Founder, B2B analytics; Kate L., Founder, healthtech; Diego M., Founder, logistics software). None of them says "great service". They mention a specific moment, like "She told me not to make a VP hire I was sure about. Eight months later I understood why she was right."
The FAQ covers 4 questions: "What stage of company do you work with?", "Do you invest in every company you advise?", "What happens on the first call?" and "How do I get an office hours slot?". The answers are direct. The first one reads: "Pre seed through Series A B2B software, generally between $0 and $5M in revenue. Below that the free office hours slot is usually the right fit."
The page closes on "Start with one conversation". It sets expectations before anyone gets in touch: "Send me what you are stuck on in a paragraph. If I am the wrong person I will say so and try to point you at the right one." Hours are written out (Advisory calls Tue to Thu, 9am to 4pm PT) and so is the area covered (Seattle based, works with teams remotely). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.
The palette is three colors: a #faf8f5 background, #191919 text and one accent (#8b3a2f) used only for buttons and labels. Headings are set in a serif face and buttons have 0px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.
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