Funeral Home Website Examples: What Works and How to Build Yours

Sample site built by our AI, not a customer site. Harlan Brothers Funeral Home is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Harlan Brothers Funeral Home in Dayton offers burial, cremation, and memorial services with itemized pricing, prearrangement plans, and support every hour of the day.

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Three funeral service website designs, compared by what a family needs to do

Families usually reach a funeral home's site in the hours after a death. They need a phone number that someone answers, clear prices, and the first steps in plain words. The three designs below come from a funeral home, a crematory and a cemetery, which together cover the choices a family faces.

How these were picked

Three sample sites from our library. We have no funeral home template or showcase build, so this collection is shorter than most. For each we read the sample and noted the first button, how prices are shown and what a family still has to ask on the phone. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Harlan Brothers Funeral Home

Sample site built by our AI (made-up business). Open it

Task: A family calling in the first hours, and a family comparing prices before they call.

Design choice: "Someone answers, whatever hour you call" with "Call us now" and "See our prices". "Every price listed, before you decide" shows Direct cremation from $1,395, Cremation with memorial service from $3,250 and Traditional burial service from $6,800. The first FAQ is "What do we do first when someone dies?".

Limitation: Prices are starting prices with no list of what is included. Link your full price list so families can see each item.

2. Riverstone Crematory

Sample site built by our AI (made-up business). Open it

Task: A family choosing cremation who worries about receiving the right ashes.

Design choice: "One person in the chamber, always" with "Call us" and "See pricing". Direct cremation $1,150, Witness cremation $1,600 and Cremation with viewing from $2,400. The FAQ asks "How do you guarantee we receive the right ashes?" and "Can we hold a service if we cremate?".

Limitation: Burial is not offered, so point families to a funeral home or cemetery you work with.

3. Maple Grove Cemetery

Sample site built by our AI (made-up business). Open it

Task: A family buying a plot or planning ahead.

Design choice: "A place your family can come back to" with "Visit the grounds" and "See prices". Traditional burial plot from $1,750, Cremation garden plot from $950, Columbarium niche from $1,400 and Opening and closing from $1,100. The FAQ covers vaults, markers and burying cremated remains.

Limitation: A cemetery sells the place, not the service. The page should say which funeral homes the family can use for the service itself.

Task comparison

DesignDirect cremationCremation with memorial serviceTraditional burial service
Harlan Brothers Funeral HomeFrom $1,395From $3,250From $6,800
Riverstone Crematory$1,150Viewing from $2,400Not offered
Maple Grove CemeteryGarden plot from $950Niche from $1,400Plot from $1,750 plus opening

Walkthrough: a family's first visit to the Harlan Brothers sample

  1. The family lands on "Someone answers, whatever hour you call" with "Call us now" at the top.
  2. "Every price listed, before you decide" shows six options with starting prices, including veteran services and a free prearrangement consultation.
  3. "The same family, the same building" explains who will answer the phone.
  4. The FAQ answers "What do we do first when someone dies?", "How much does a funeral cost here?" and "Can we hold a service if we choose cremation?".
  5. Gap to fix: add a link to your full general price list and an obituaries page, which families look for straight after.

Copyable build brief

A website for [funeral home name] in [town]. Put our 24 hour phone number at the top of every page. Explain what to do first when someone dies at home, in hospital or in hospice. List direct cremation, cremation with a memorial service and traditional burial with starting prices and a link to our full price list. Add prearrangement, veteran services, obituaries, directions to our chapel and the cemeteries we work with. Keep the tone quiet and plain.

What We.Inc does and does not do here

ObituariesThe AI can build an obituaries page that you update in the editor. It does not include guest book moderation or tribute sales.
Price listPut your price list on a page or attach a PDF. Check what your local rules require you to show.
Publishing for freeFree plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the sitePaid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domainPaid plans only.
Taking paymentsThrough your own Stripe account, so the money goes to you. We.Inc does not hold funds.
FormsThe AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

  • Put the phone number first, and say a person answers.
  • Answer "what do we do first" in plain steps.
  • Show starting prices and link the full list.

What not to copy

  • The sample prices, years, staff counts and reviews. They belong to made-up businesses.
  • Upbeat sales language. Families want calm facts.
  • Hiding prices behind a phone call.

Questions

What do we do first when someone dies?

The Harlan Brothers sample answers this first in its FAQ. On your page, give the real steps for your area: who to call for a death at home, in hospital or in hospice, and that your team can take it from there.

How much does a funeral cost here?

The sample points to starting prices for each option. Give yours, list what is included and link your full price list.

Start from a suitable design

Start building this funeral home website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

What makes this funeral home website work

The headline sells an outcome

The first thing a visitor reads is "Someone answers, whatever hour you call", with "Third generation, since 1958" set above it as a small label. The line underneath does the explaining: "A death at home or in the hospital means a hundred decisions in two days. We take the arrangements, the paperwork, and the phone calls so your family can be together." Two buttons follow, "Call us now" for people ready to act and "See our prices" for people who want to look around first. The layout is a full-bleed cinematic hero, the headline laid over darkened footage, using looping stock footage instead of a static photo.

A strip of hard facts

Directly below the hero, a strip of 4 short facts does the job most funeral home sites leave to vague words like "trusted" or "experienced": 67 yrs (serving Dayton), 3rd (generation family run), 24/7 (we answer in person) and 200 (seat chapel). Each one is something a customer can check or hold the business to.

The menu of services is priced

The "Every price listed, before you decide" section lists 6 our services: Direct cremation (From $1,395), Cremation with memorial service (From $3,250), Traditional burial service (From $6,800), Graveside service (From $3,900), Prearrangement planning (Free consultation) and Veteran services (From $2,100). Prices run from $1,395 to $6,800, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Our full general price list is available at the door and by email, as federal rules require and as families deserve." Each item gets a sentence of its own, for example "Transfer, cremation, permits, and a simple urn returned to the family."

A story with checkable details

Under the heading "The same family, the same building", the about section says: "Harlan Brothers has been on Wayne Avenue since 1958, and the third generation runs it now. We are not owned by a national group, which is why our prices sit below the county average and why the person who takes your call at midnight is the same person who greets you at the visitation." It then lists 3 concrete points instead of a paragraph of values: independently owned, never part of a corporate chain, itemized price list given in writing before any decision and services held in our chapel, your church, or any faith tradition you follow.

Testimonials that say something

There are 3 reviews, each signed with a name and a context (Beverly S., Kettering family; Ray N., Dayton family; Christine W., Beavercreek family). None of them says "great service". They mention a specific moment, like "The paperwork for my dad's veteran honors was done before we even thought to ask."

It answers the questions people are afraid to ask

The FAQ covers 4 questions: "What do we do first when someone dies?", "How much does a funeral cost here?", "Can we hold a service if we choose cremation?" and "Should we prearrange?". The answers are direct. The first one reads: "Call us at any hour. If the death was at home under hospice care, call hospice first and then us."

Contact is a single clear ask

The page closes on "We are here when you need us". It sets expectations before anyone gets in touch: "Call any hour and you will reach a member of our staff, not an answering service. Visits to the funeral home are welcome without an appointment." Hours are written out (Office Mon to Sat 9am to 5pm, we answer the phone 24 hours) and so is the area covered (Dayton, Kettering, Beavercreek, Huber Heights, Centerville). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #f6f5f1 background, #1c2333 text and one accent (#1e4b8f) used only for buttons and labels. Headings are set in a serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

  • Direct cremation (From $1,395): Transfer, cremation, permits, and a simple urn returned to the family.
  • Cremation with memorial service (From $3,250): Cremation plus a service in our chapel or your church, with printed programs.
  • Traditional burial service (From $6,800): Preparation, visitation, chapel or church service, and procession to the cemetery.
  • Graveside service (From $3,900): Transfer and a service held at the cemetery without a prior visitation.
  • Prearrangement planning (Free consultation): Choices recorded and costs locked in through a state regulated trust or insurance.
  • Veteran services (From $2,100): Coordination of honors, the flag, and the burial allowance paperwork with the VA.

Questions its FAQ answers

  • What do we do first when someone dies?
  • How much does a funeral cost here?
  • Can we hold a service if we choose cremation?
  • Should we prearrange?

Build a site like this for my funeral home

Describe your business in a sentence and the AI writes a site like this one around it. Start building.

Prefer to start from a template?

Looking for ideas, or ready to build?

This page is for inspiration: one real example, taken apart. For the pages a funeral home site needs, what it costs and what the builder can and cannot do, see the funeral home website builder page.

Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.

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