Both turn a text prompt into a working React app. The difference is what happens after the first build: who the product is for, how billing works, and whether you can resell it.
Choose Lovable if you are a solo builder who wants a fast, polished AI prototyping tool backed by a strong community. Choose We.Inc if you need flat pricing, white-label reselling, or a hosted production site without wiring up your own deployment.
Lovable is a genuine pioneer in the AI builder category. It was one of the first tools to let you describe a web app in plain English and get a working React project back. It has a large, active community, good documentation, and fast iteration. If you are building for yourself and want a smooth prototyping experience, Lovable is a solid choice.
We.Inc starts from the same premise but finishes differently. The output is a hosted, production-ready website with your custom domain connected, a CMS, forms, and one-click publishing. Pricing is flat ($20 to $99/month) with hosting and custom domains included, so a month where you iterate heavily costs the same as a quiet one. For agencies, We.Inc offers something Lovable does not: a full white-label program where you resell the builder under your own brand, bill clients through your own Stripe account, and keep the margin.
If you are building for yourself and love the Lovable community, stay there. If you are building for clients, need predictable costs, or want to resell, We.Inc is the better fit.
| Feature | We.Inc | Lovable |
|---|---|---|
| AI Generation from a Prompt | Yes | Yes |
| Output | Hosted production site | Deployable app project |
| Pricing Model | Flat $20 to $99/mo | Message-based tiers |
| Hosting + Domain in Plan Price | Included | Deploy separately |
| Free Tier | 30 credits/mo | 5 messages/day (approx.) |
| Code Editor | Monaco (VS Code engine) | Yes |
| Live Preview | Yes | Yes |
| Visual Click-to-Edit | Yes | Yes |
| Code Export to GitHub | Yes | Yes |
| Built-in CMS | Yes | No |
| Form Builder + Submissions | Yes | No |
| Ecommerce (Own Stripe) | Yes | No |
| Custom Domain Hosting | Cloudflare CDN, included | Lovable hosting or BYO |
| AI Model | Multi-model routing + fallback | Claude (single provider) |
| White-Label / Reseller | Yes | No |
| Stripe Connect for Agencies | Yes | No |
| Community Size | Growing | Large, established |
| Supabase Integration | No | Yes |
We.Inc: Free ($0, 30 credits), Starter ($20/mo), Pro ($50/mo), Unlimited ($99/mo). Flat monthly, no per-message billing.. Lovable: Free (limited daily messages), Starter ($20/mo, ~100 messages), Launch ($50/mo, ~250 messages), Scale ($100/mo, ~500 messages).. At the Starter tier, both cost $20/month. The difference shows up on heavy-use months: on We.Inc the cost is the same whether you send 10 messages or 200, and hosting plus custom domains are included. On Lovable, running out of messages means upgrading or waiting. Neither is universally cheaper; it depends on your usage pattern.
Lovable has a larger community and more third-party tutorials. If you learn by watching others build, that ecosystem matters. Lovable also has a native Supabase integration that makes adding a backend database straightforward, which We.Inc currently does not offer as a one-click feature.
For solo builders who want to prototype fast and are comfortable handling their own deployment and CMS separately, Lovable is a polished, well-supported tool.
We.Inc is built for the step after prototyping: production hosting, custom domains, CMS, forms, and ecommerce are included, not bolted on. The white-label program is the sharpest differentiator. No other AI builder in the category lets an agency resell the platform under its own brand with its own billing.
Flat pricing also changes the economics for agencies managing multiple client sites. A busy month with ten client builds costs the same as a quiet month, and failed or experimental builds do not consume credits or messages.
Lovable is a genuine pioneer and a strong product for solo builders who want fast AI prototyping with a supportive community. We.Inc solves a broader problem: it takes the same prompt-to-app idea and adds production hosting, CMS, forms, ecommerce, flat pricing, and a white-label reseller program. If your end goal is a live business website or a client deliverable, We.Inc gets you there without stitching together separate tools. If you want the prototyping community and are happy handling hosting and CMS yourself, Lovable is a great tool.
It depends on what you are building and for whom. Lovable is a strong choice for solo builders who want a fast AI prototyping tool with a large community. We.Inc is a better fit for agencies, freelancers building for clients, or anyone who wants a hosted production site with CMS, forms, visual editing, and flat monthly pricing with hosting and custom domains included.
We.Inc charges a flat monthly price: Free, $20, $50, or $99, with hosting and custom domains included. Lovable uses message-based billing where each plan includes a set number of AI messages per month. If you use more, you need a higher tier. The difference matters most on busy months.
No. Lovable is a single-brand consumer product. We.Inc has a dedicated white-label program: your own domain, your logo, your pricing, billing through your own Stripe account via Stripe Connect. Agencies can resell website building under their own brand and keep the margin.
Yes. Both We.Inc and Lovable produce real React code that you can export to GitHub. Neither locks you in. The difference is that We.Inc also hosts and publishes the site for you, so you can stay on the platform for production or leave with your code whenever you want.
Lovable uses Claude exclusively and has refined its prompts for that model. We.Inc routes across multiple AI models (Claude, DeepSeek, and others) with automatic fallback, so if one provider is slow or down, your build continues. Quality depends on the specific task, but multi-model routing gives We.Inc more resilience.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.