Six annotated about us page examples for small businesses, showing founder proof, service area, how you work and the next step. Includes a comparison table, a copyable brief and what not to copy.
<p class="lead text-xl text-[#3a3a3a] mb-8"> A good about us page answers four questions a cautious customer has: who is behind this business, can I check that, do you work where I am, and what happens if I get in touch. The six examples below are designs We.Inc produced from a one-sentence prompt. They are labelled example designs, not real businesses, and every name, credential and year in them is a placeholder you would replace with your own facts. </p>
<h2>How we picked these examples</h2> <p>We chose six trades where trust is earned differently: a plumber (licensing and area), a law firm (credentials), a consultant (method), a career coach (the person), a photographer (style) and a dentist (team and reassurance). Each is judged on four things: <strong>verifiable proof</strong> (can a visitor check the claim), <strong>service area</strong>, <strong>work process</strong> and <strong>next action</strong>. We do not report conversion rates or rankings for any of them, because we have not measured any.</p> <p><strong>Real versus illustrative:</strong> all six are from the We.Inc example library. Any licence number, award, founding year or team photo you see in a template is illustrative. On your live page, use only facts a customer could verify.</p>
<h2>Annotated examples</h2> <h3>1. Plumber (example design: "Reliable Plumbing Vancouver")</h3> <figure> <img src="/img/showcase/plumbers-1600.webp" alt="Example plumbing business website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real business.</figcaption> </figure> <ul> <li><strong>Proof to add:</strong> licence or registration number with a link to the public register, insurance statement, the owner's name.</li> <li><strong>Service area:</strong> list suburbs or postcodes, not "the greater area".</li> <li><strong>Next action:</strong> a tappable phone number on mobile, plus an emergency line if you offer one.</li> </ul> <h3>2. Law firm (example design: "Atlanta Legal Partners")</h3> <figure> <img src="/img/showcase/law-firms-1600.webp" alt="Example law firm website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real firm.</figcaption> </figure> <ul> <li><strong>Proof to add:</strong> each lawyer's bar admission and year, linkable to the bar's lawyer search. Leave out awards you cannot link to.</li> <li><strong>Work process:</strong> what the first consultation covers, whether it is paid, and how fees are usually structured.</li> </ul> <h3>3. Consultant (example design: "Catalyst Consulting")</h3> <figure> <img src="/img/showcase/consultants-1600.webp" alt="Example consulting business website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real firm.</figcaption> </figure> <ul> <li><strong>Work process:</strong> the three or four steps of an engagement, and what the client gets at each.</li> <li><strong>Proof to add:</strong> named past roles or published work with links. Client logos only with written permission.</li> </ul> <h3>4. Career coach (example design: "Ascent Career Coaching")</h3> <figure> <img src="/img/showcase/career-coaches-1600.webp" alt="Example career coaching website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real coach.</figcaption> </figure> <ul> <li><strong>Works:</strong> a one-person business should lead with the person: a real photo and first-person story.</li> <li><strong>Proof to add:</strong> certification body and a link to its directory, plus a LinkedIn profile.</li> </ul> <h3>5. Photographer (example design: "Brooklyn Light Studio")</h3> <figure> <img src="/img/showcase/photographers-1600.webp" alt="Example photography studio website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real studio.</figcaption> </figure> <ul> <li><strong>Works:</strong> the about page doubles as a style statement, which is what clients are buying.</li> <li><strong>Add:</strong> where you travel to, how booking and deposits work, and turnaround for edited photos.</li> </ul> <h3>6. Dentist (example design: "Smile Austin Dental")</h3> <figure> <img src="/img/showcase/dentists-1600.webp" alt="Example dental practice website design produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real practice.</figcaption> </figure> <ul> <li><strong>Proof to add:</strong> each clinician's name, qualification and registration, linkable to the licensing board.</li> <li><strong>Next action:</strong> booking link, insurance accepted, and what a first visit involves for nervous patients.</li> </ul>
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<h2>Comparison: what each about page must prove</h2> <table> <thead><tr><th>Business</th><th>Verifiable proof</th><th>Service area</th><th>Work process</th><th>Next action</th></tr></thead> <tbody> <tr><td>Plumber</td><td>Licence number + register link</td><td>Suburb list</td><td>Call-out, quote, job</td><td>Tap to call</td></tr> <tr><td>Law firm</td><td>Bar admissions</td><td>Jurisdictions</td><td>Consultation, fees</td><td>Book consultation</td></tr> <tr><td>Consultant</td><td>Named roles, published work</td><td>Remote or regions</td><td>Engagement steps</td><td>Discovery call</td></tr> <tr><td>Career coach</td><td>Certification directory</td><td>Online</td><td>Session format</td><td>Free intro call</td></tr> <tr><td>Photographer</td><td>Portfolio, named venues</td><td>Travel radius</td><td>Booking, deposit</td><td>Check date</td></tr> <tr><td>Dentist</td><td>Board registration</td><td>Practice address</td><td>First visit</td><td>Book online</td></tr> </tbody> </table>
<h2>A copyable about page brief</h2> <p>Fill this in with facts only. It is also a good starting prompt if you build with AI.</p> <pre><code>Business name and owner(s): What we do, in one sentence: Where we work (towns/postcodes or "online"): Founded (year) - only if true: Checkable proof (licence no. + register URL, certifications + directory URL): Team: name, role, one line each, real photo? yes/no How a job works (3-4 steps): What a customer should do next (call / book / form): Things we will NOT claim (awards, "best", invented years):</code></pre>
<h2>What to adapt and what not to copy</h2> <ul> <li><strong>Adapt:</strong> structure (story, proof, area, process, action), photo placement, the order of sections.</li> <li><strong>Do not copy:</strong> placeholder founding years, "award-winning" badges, stock team photos or review counts from any template. Unverifiable claims cost trust when a customer checks.</li> <li><strong>Do not</strong> write "we are passionate about quality". Show a process step or a guarantee instead.</li> </ul> <p>For writing help, see <a href="/guides/how-to-create-an-about-page">how to create an about page</a>. When you are done, run the <a href="/tools/website-grader">website grader</a> to catch missing headings and image text.</p>
<h2>Start from a suitable template</h2> <p>Pick a design from the <a href="/website-templates/business">business templates</a> and edit it in the <a href="/website-builder">We.Inc website builder</a>. The Free plan gives you up to 3 template sites on a we.inc address, with no AI credits and no custom domain. AI building and custom domains start on Starter at $20/month (<a href="/pricing">pricing</a>). Weighing up costs? Try the <a href="/tools/website-cost-calculator">website cost calculator</a>.</p> <p><a href="https://my.we.inc/signup">Start building your business website</a></p>
Who runs the business, proof a customer can check (licences, registrations, certifications), where you work, how a job or engagement works, and one clear next step such as call, book or enquire.
No. They are example designs We.Inc produced from a one-sentence prompt. Names and details in them are placeholders.
Long enough to answer who, proof, where, how and what next. For most small businesses that is a few short sections, not a long essay.
Yes. The Free plan includes up to 3 template sites on a we.inc address. It has no AI credits and no custom domain; those start on Starter at $20/month.
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