Samples of personal websites sorted by the job they do: win freelance work, grow readers, or build professional credibility. Annotated contact and proof patterns, a comparison table and a copyable brief.
<p class="lead text-xl text-[#3a3a3a] mb-8"> Most personal websites do one of three jobs: bring in freelance clients, grow an audience of readers, or back up a professional reputation when someone searches your name. The layout, the proof and the contact button change with the job. The six samples below are designs We.Inc produced from a one-sentence prompt, grouped by job. They are labelled example designs, not real people. </p>
<h2>How we picked these samples</h2> <p>Two samples per job. For each one we note the <strong>contact pattern</strong> (how a visitor gets in touch) and the <strong>proof pattern</strong> (what makes the person credible), and what you would need to add before launching your own. We make no claims about traffic or leads for any of them.</p>
<h2>Job 1: win freelance work</h2> <h3>1. Freelancer (example design from the "freelancers" set)</h3> <figure> <img src="/img/showcase/freelancers-1600.webp" alt="Example freelancer personal website produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real person.</figcaption> </figure> <ul> <li><strong>Contact pattern:</strong> one "start a project" button repeated after each section, leading to a short form (what, when, budget range).</li> <li><strong>Proof pattern:</strong> three short case studies with the problem, your role and the deliverable. Add client names only with permission.</li> </ul> <h3>2. Illustrator (example design: "Illustrated Ink")</h3> <figure> <img src="/img/showcase/illustrators-1600.webp" alt="Example illustrator personal website produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real person.</figcaption> </figure> <ul> <li><strong>Contact pattern:</strong> commissions page with availability ("booking from March") so people self-qualify.</li> <li><strong>Proof pattern:</strong> the work itself, grouped by use (editorial, packaging, books).</li> </ul>
<h2>Job 2: grow readers</h2> <h3>3. Author (example design: "Vancouver Author Co.")</h3> <figure> <img src="/img/showcase/authors-writers-1600.webp" alt="Example author personal website produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real author.</figcaption> </figure> <ul> <li><strong>Contact pattern:</strong> a newsletter sign-up is the main action; press and events enquiries go to a separate email.</li> <li><strong>Proof pattern:</strong> book covers with retailer links, a sample chapter, and published pieces with links.</li> </ul> <h3>4. Health coach (example design: "Peak Health Coaching")</h3> <figure> <img src="/img/showcase/health-coaches-1600.webp" alt="Example health coach personal website produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real coach.</figcaption> </figure> <ul> <li><strong>Contact pattern:</strong> free articles lead to a newsletter, and the newsletter leads to a booking link.</li> <li><strong>Proof pattern:</strong> certification with a link to the certifying body's directory. Avoid health outcome promises.</li> </ul>
<h2>Job 3: professional credibility</h2> <h3>5. Career coach (example design: "Ascent Career Coaching")</h3> <figure> <img src="/img/showcase/career-coaches-1600.webp" alt="Example career coach personal website produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real coach.</figcaption> </figure> <ul> <li><strong>Contact pattern:</strong> a single intro-call link, not a long form.</li> <li><strong>Proof pattern:</strong> career history with named employers, and a link to your LinkedIn so people can cross-check.</li> </ul> <h3>6. Consultant (example design: "Catalyst Consulting")</h3> <figure> <img src="/img/showcase/consultants-1600.webp" alt="Example consultant personal website produced by We.Inc from a one-sentence prompt" loading="lazy" width="1600" height="931" /> <figcaption>Example design produced by We.Inc from a one-sentence prompt. Not a real consultant.</figcaption> </figure> <ul> <li><strong>Contact pattern:</strong> email address shown in plain text plus a form, because senior buyers often prefer to write directly.</li> <li><strong>Proof pattern:</strong> talks, articles and a clear point of view on one problem you solve.</li> </ul>
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<h2>Comparison by job</h2> <table> <thead><tr><th></th><th>Freelance work</th><th>Readers</th><th>Credibility</th></tr></thead> <tbody> <tr><td>Main action</td><td>Project enquiry</td><td>Newsletter sign-up</td><td>Intro call or email</td></tr> <tr><td>Best proof</td><td>Case studies</td><td>Published work</td><td>Named history, talks</td></tr> <tr><td>Homepage lead</td><td>What you do + for whom</td><td>Latest work</td><td>Your name + one-line role</td></tr> <tr><td>Must-have page</td><td>Work / services</td><td>Writing or books</td><td>About</td></tr> <tr><td>Update rhythm</td><td>Each new project</td><td>Every post</td><td>A few times a year</td></tr> </tbody> </table>
<h2>A copyable personal website brief</h2> <pre><code>Name and one-line description: Main job of the site: freelance work / readers / credibility Who should land here: The one action I want them to take: Proof I can link to (projects, articles, certifications, profiles): Pages: Home, About, Work/Writing, Contact (+ any other) Photo of me: yes/no Tone: formal / friendly / plain</code></pre>
<h2>What to adapt and what not to copy</h2> <ul> <li><strong>Adapt:</strong> one main action per site, proof placed near that action, a real photo.</li> <li><strong>Do not copy:</strong> placeholder testimonials, client logos or follower counts from any template. Replace them with things a visitor can check, or leave them out.</li> <li>Buy a domain with your name if you can. It is the address people will type after meeting you.</li> </ul> <p>Once your draft is up, run the <a href="/tools/website-grader">website grader</a>. For portfolio-heavy sites see <a href="/guides/portfolio-website-examples">portfolio website examples</a>.</p>
<h2>Start from a suitable template</h2> <p>Choose a design from the <a href="/website-templates/business">templates</a> and edit it in the <a href="/website-builder">We.Inc website builder</a>. The Free plan gives you up to 3 template sites on a we.inc address, with no AI credits and no custom domain. A custom domain with your name, plus AI building, starts on Starter at $20/month (<a href="/pricing">pricing</a>). Compare costs with the <a href="/tools/website-cost-calculator">website cost calculator</a>.</p> <p><a href="https://my.we.inc/signup">Start building your business website</a></p>
A clear line on who you are and what you do, proof people can check, an about page, and one main action such as an enquiry, a newsletter sign-up or a call booking.
Not to start, but a domain with your name is easier to remember and share. On We.Inc, custom domains start on Starter at $20/month; the Free plan uses a we.inc address.
No. They are example designs We.Inc produced from a one-sentence prompt, labelled as examples.
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