ROI Calculator | Free Tool

Free Marketing ROI Calculator

Measure the return on investment of your marketing campaigns.

Enter your campaign numbers

What is a ROI Calculator?

Return on Investment (ROI) measures the profitability of an investment relative to its cost. It's one of the most important metrics in business and marketing because it tells you whether your spending is actually generating value.

Use our free ROI calculator to instantly compute your return on investment for marketing campaigns, business investments, or any project where you want to measure financial performance.

The ROI Formula

The basic ROI formula is: ROI = (Net Profit / Cost of Investment) × 100

For example, if you spend $1,000 on a marketing campaign and generate $3,000 in revenue, your ROI is: ($3,000 - $1,000) / $1,000 × 100 = 200%.

What is a Good ROI?

  • Email marketing: average ROI of 3,600% ($36 for every $1 spent)
  • SEO, average ROI of 275% over 3 years
  • PPC advertising, average ROI of 200% ($2 for every $1 spent)
  • Social media marketing, varies widely; 95% ROI is considered good
  • Content marketing, average ROI of 300-400% long-term

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