A law firm website built around your practice areas and your people
Good law firm website design is organized around two things clients look for: the practice area that matches their problem and the attorneys who handle it. On we.inc you can start from a free template, or describe your firm to the AI (from $20/month) and it builds practice area pages, attorney bios and a consultation request form you can edit by chat.
Describe your firm and the AI handles the law firm website design: practice area pages, attorney bios, and a consultation request form. Edit by chat, visually, or in code.
Pages every law firm website needs
- Home: Names your practice areas, locations and how to request a consultation in the first screen.
- Practice Areas: A hub plus one page per area gives each client type a clear landing page and helps search visibility.
- Attorneys: A directory with individual bios, bar admissions and focus areas, since clients choose people as much as firms.
- Offices / Locations: Firms with more than one office need address, hours and a map for each.
- Insights / News: Articles and firm news show expertise and give you fresh content without rebuilding pages.
- Contact / Consultation: A request form routed by practice area, with a clear note not to send confidential details.
Try this prompt
A website for a 12-attorney law firm in Chicago called Hale Mercer & Ross, with practice area pages for business litigation, employment, real estate and estate planning, a searchable attorney directory with bios, two office locations, and a consultation request form.
How should a law firm site describe its practice areas?
Give each area its own page that explains the problem from the client's side, then how your firm handles it. Someone searching after a car accident or a contract dispute wants to know what happens next, how long it usually takes and what to bring to a first meeting. Keep statements general, avoid promising outcomes, and check your state bar's advertising rules before you publish past case results.
What should the contact form say about confidentiality?
It should tell people not to send sensitive details until you have agreed to take the matter. A short note above the form, saying that submitting it does not create an attorney-client relationship, sets expectations and protects both sides. The form emails the enquiry to you, so ask only for a name, contact details and a one-line description of the issue, then run your conflict check before the first call.
Local SEO for a law firm, within the advertising rules
Legal searches are local and specific: "DUI lawyer Phoenix" or "probate attorney near me". Ranking for them comes from clear practice pages and a solid profile, all inside your state bar's advertising rules.
Match practice pages to the words clients use
Clients search "car accident lawyer", rarely "personal injury tort litigation". Use the plain term in the page heading and explain the formal name inside the page, along with the courts or counties you appear in.
Separate profiles for the firm and each lawyer, if you want them
Google's guidelines allow a firm profile and individual profiles for practitioners who are publicly facing. Each one should link to the right page on your site: the firm to the home page, each lawyer to their bio.
Check review and specialist rules before you publish
Some states restrict testimonials, past results or the word "specialist" unless you are certified. Quote reviews on your site only if your bar's rules allow it, and add any disclaimer your state requires.
Write answers that hold up as general information
Articles such as what happens at a first DUI hearing in your county, or how long probate takes in your state, attract the right searches. Date them, keep them to general information and say clearly that they are not legal advice.
Legal marketing platform or your own site: options for a law firm
Solo and small firms usually choose between a legal marketing provider, a general builder, or a site they control. Whichever you pick, the content has to follow your state bar's advertising rules, which matters more than the platform.
| Option | Good for | Watch out for |
|---|---|---|
| Legal marketing providers such as FindLaw or Justia | Know the legal niche, and their directories can add visibility. | Contracts can be long, and some sites are hard to take with you if you leave. |
| Squarespace or Wix | Polished templates and full control over wording. | Practice area pages, disclaimers and intake forms are yours to write and check. |
| A local web design agency | Custom design and someone to call. | Higher upfront cost, and edits depend on their availability. |
| we.inc | Describe your practice areas and jurisdiction and get attorney bios, practice pages and a consultation request form you can edit yourself. | We do not review content against bar rules; check results claims, testimonials and specialist wording against your state's requirements before publishing. |
Keep intake forms short and add a note that submitting one does not create an attorney-client relationship.
A real law firm site, not a template
This is Hartwell & Choi LLP, a law firm business we described to the AI in a sentence. See the Hartwell & Choi LLP example site.
Start from this design
Three designs that suit a law firm website.
- Dark & Gold Litigation Law Firm
- Restrained M&A Advisory Firm
- Cream & Green Finance Advisory
About law firm website design on we.inc
Most law firm sites are a template with the name swapped in. Describe what you do and the AI designs and writes a law firm website around that business instead.
Features designed for your industry
- Practice area pages: One page per practice area so clients, and search engines, find the right team for their matter.
- Attorney directory: Bios for every partner and associate with bar admissions, education and practice focus.
- Consultation requests: An intake form that routes by practice area without asking for confidential case details.
Who this law firm website design suits
- A multi-partner firm that needs a page for every practice group
- A growing firm adding associates and needing an attorney directory
- A regional firm with offices in several cities
- A boutique firm replacing a dated site that no one can edit
What makes a law firm website work
Structure by practice area, not by firm history
Most visitors arrive with a specific problem. Linking each practice area page to the attorneys who handle it, and each bio back to their practice areas, keeps them moving toward a consultation.
Follow your state bar's advertising rules
Rules on words like "specialist", testimonials, past results and required disclaimers vary by state. Check your state bar's advertising rules before publishing, and ask the AI to add any disclaimers you need.
Keep the intake form minimal
A contact form should collect name, contact details and practice area, with a note that submitting it does not create an attorney-client relationship. Avoid asking for confidential facts of the matter on a plain web form.
Case management and payments are separate tools
We.inc builds the website, not a client portal. For conflict checks, document sharing, scheduling or trust-account payments, link to tools such as Clio, MyCase, Calendly or LawPay.
What it costs
A custom domain runs about $10 to $20 a year. Starter at $20/month covers AI building and edits for most firm sites; firms with many practice areas, attorneys and regular articles may prefer Pro for the extra editing room.
Free for 3 template sites, without AI; AI building from $20 a month. Compare plans
Frequently asked questions
How much does law firm website design cost with we.inc?
You can publish up to 3 template sites free on a we.inc address, without AI. AI design and editing starts on Starter at $20/month for 250 credits, plus about $10 to $20 a year for your own domain.
How is this different from a solo lawyer website?
A firm site needs a practice area hub, a directory of attorney bios, often multiple office pages, and routing so each inquiry reaches the right group. The AI builds that structure when you describe a multi-attorney firm.
Can each attorney have their own bio page?
Yes. Ask the AI to create a page per attorney with photo, bar admissions, education and practice areas, and link each bio to the relevant practice pages.
Is the site compliant with bar advertising rules?
We.inc cannot guarantee compliance because rules differ by state. Review your content against your state bar's advertising rules and add any required disclaimers before you publish.
Can clients book consultations or pay online?
There is no built-in synced booking calendar or trust-accounting payment tool. The AI can add a consultation request form, and you can link or embed a scheduler like Calendly and a legal payment tool like LawPay.
Law firm website designs, compared on the first consultation
A law firm site turns a worried visitor into a consultation request. Below, five sample sites, a showcase build and a template, each read for how someone checks a case review, a wrongful termination claim or a discrimination claim.
How these were picked
Law firm and attorney samples from our library, the lawyers showcase build and the Sterling & Vance LLP template. Hartwell & Choi LLP is the demonstration; its attorneys, fees and client comments are made up. Nothing here is legal advice, and bar advertising rules in your state apply to your site. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
1. Hartwell & Choi LLP
Sample site built by our AI (made-up business). Open it
Task: A person who was just fired and wants to know if they have a case.
Design choice: The H1 is the visitor's own question, "You were fired. Now what happens?", with "Free case review" first and fee types per matter: free review, contingency for claims, $450 flat severance review.
Limitation: No intake form; the case review is a phone call. Add a short, confidential intake form.
2. Whitcombe Employment Law
Sample site built by our AI (made-up business). Open it
Task: An employee who wants a firm that only acts for workers.
Design choice: "We do not represent employers, ever" and "Free case review".
Limitation: Employment only; a general practice needs more areas.
3. Hallberg and Reyes Law
Sample site built by our AI (made-up business). Open it
Task: A family law client who fears open-ended bills.
Design choice: "You will always know what this is costing", with flat fees for uncontested divorce and wills and an hourly rate for contested cases.
Limitation: Family and estate law; no employment claims.
4. Ridgeway Business Counsel
Sample site built by our AI (made-up business). Open it
Task: An owner who wants ongoing counsel.
Design choice: "Book a call" and "See our plans", led by a monthly outside counsel plan.
Limitation: Business side only.
5. Halden Pryce LLP
Sample site built by our AI (made-up business). Open it
Task: A company raising money or selling.
Design choice: "Request a proposal" and "Will a partner actually work on my deal?" in the FAQ.
Limitation: Transactional; wrong tone for individual clients.
6. Lawyers showcase build
Showcase build from a one-line prompt (made-up business). Open it
Task: Seeing what a one-line prompt produces for a law practice.
Design choice: A full practice site generated from "A website for a lawyers business" and a city.
Limitation: A first draft: practice areas, fees and attorney bios all need your facts.
7. Dark & Gold Litigation Law Firm
Business template from the We.Inc library (demo site: Sterling & Vance LLP). Open it
Task: A firm that wants a formal, traditional look.
Design choice: Sterling & Vance LLP: Practice Areas, Attorneys, Results and Contact.
Limitation: It has a Results section; publish only results your bar rules allow, or remove it.
Task comparison
| Design | Initial case review | Wrongful termination | Discrimination and harassment claims |
|---|---|---|---|
| Hartwell & Choi LLP | Free, 30 to 45 min | Contingency | Contingency, filing deadlines noted |
| Whitcombe Employment Law | Free case review | Contingency | Contingency |
| Hallberg and Reyes Law | Request consultation | No | No |
| Ridgeway Business Counsel | Book a call | No | No |
| Halden Pryce LLP | Proposal | No | No |
| Lawyers showcase build | Draft | Draft | Draft |
| Dark & Gold Litigation Law Firm | You add it | You add it | You add it |
Walkthrough: someone just fired, on the Hartwell & Choi sample
- They land on "You were fired. Now what happens?" with "Free case review" and "Call the office".
- "Where we spend our time" shows the free review, contingency for wrongful termination and discrimination, and flat-fee severance review.
- "Questions before you call" covers how long they have to file, what it costs and whether it ends up in court.
- "Tell us what happened" closes the page. Edit prompt: "Add a confidential intake form with employer, date of termination and a short description, and a note that sending it does not create an attorney-client relationship."
Copyable build brief
A website for [firm] in [state]. One page per practice area with who it helps, the fee type (contingency, flat, hourly) and filing deadlines to watch. Attorney bios with bar admissions. What the free consultation covers. A confidential intake form with a disclaimer. Office address and hours.
What We.Inc does and does not do here
| Conflict checks and case management | Not built in. Keep your practice management software; the form only collects the enquiry. |
| Bar advertising compliance | Your responsibility. Review every claim, result and testimonial against your state's rules before publishing. |
| Publishing for free | Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain. |
| Having the AI write and change the site | Paid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat. |
| Your own domain | Paid plans only. |
| Taking payments | Through your own Stripe account, so the money goes to you. We.Inc does not hold funds. |
| Forms | The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use. |
What to adapt
- The visitor's question as the headline.
- Fee type per practice area.
- Filing deadlines named plainly.
What not to copy
- The sample attorneys, fees and client comments.
- Results or testimonials your bar rules do not allow.
Questions
What does the free consultation actually cover?
Say how long it is, whether it is by phone or in person, and what the person leaves with. The sample offers 30 to 45 minutes and a straight answer on whether to pursue it.
How long do I have to file a claim?
Name the deadlines that apply in your state for each practice area and tell visitors to call early. Do not rely on the sample's wording; it is not legal advice.
Start from a suitable design
Start building this law firm website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.
Browse the templates: Law firm website templates
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