A homepage that grows your newsletter list

The best way to build a newsletter website is to describe what your newsletter covers and who it's for to we.inc, then embed your existing sign-up form from Substack, beehiiv, or ConvertKit so the site's whole job is turning visitors into subscribers. we.inc doesn't send emails itself, so your actual newsletter platform stays separate; the site can be a free template or, for AI-written copy, start at $20 a month on the Starter plan.

Give your newsletter a real home with an archive, a sign-up form, and a reason for new readers to subscribe.

Pages every newsletter website needs

Try this prompt

A website for a weekly newsletter called The Local Ledger covering small business news in Charlotte, North Carolina, with a homepage explaining what the newsletter covers and an embedded sign-up form, an archive page linking recent issues, an about page, and a sponsor page for local businesses.

What makes a newsletter website work

we.inc builds the site, not the send

we.inc doesn't send emails or manage subscriber lists itself. The typical setup is writing and sending issues through Substack, beehiiv, or ConvertKit, then embedding that platform's sign-up form directly into a we.inc site that's built to convert visitors into subscribers.

Show, don't just describe, past issues

A newsletter site that only describes the newsletter in the abstract converts worse than one that links three or four real past issues, since people want to sample the actual writing and format before subscribing.

One clear call to action per page

Every page should point back to the sign-up form; a newsletter site with too many competing links (social profiles, other content, unrelated pages) dilutes the one action that actually matters, growing the list.

Sponsorship pages need real numbers once you have them

If you plan to monetize through sponsorships, open rate and subscriber count are what sponsors ask for first; wait to publish a sponsor page with specific numbers until you have credible ones, or keep it general until then.

What it costs

A domain costs about $10 to $20 a year, worth it if the newsletter is a long-term project rather than a quick test. Because embedding a sign-up form and writing convincing homepage copy benefits from AI-drafted copy, the $20 a month Starter plan is a reasonable starting point, though a free template with an embedded form works fine to start testing demand.

The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.

Frequently asked questions

How much does a newsletter website cost?

A we.inc template site is free (up to three sites, no AI, published on a we.inc address) and can hold an embedded sign-up form. If you want the AI to write the homepage and about page copy, that starts at $20 a month on the Starter plan. A domain adds roughly $10 to $20 a year, and your newsletter sending platform (Substack, beehiiv, ConvertKit) has its own separate pricing.

Does we.inc send the actual newsletter emails?

No. we.inc builds the website; the newsletter itself is written and sent through a platform like Substack, beehiiv, or ConvertKit, and you embed that platform's sign-up form on your we.inc site to grow the list.

What pages does a newsletter website need?

At minimum: a homepage with an embedded sign-up form, an archive of past issues, and an about page. Newsletters that take sponsorships usually add a dedicated sponsor or advertise page.

Can I use my own domain for my newsletter website?

Yes, we.inc includes custom domains, SSL, and hosting, separate from whatever domain your sending platform might also offer.

How do I actually grow subscribers with the website?

Keep the sign-up form visible on every page, link real past issues so visitors know what they're getting, and give the site a single clear purpose, converting visitors into subscribers, rather than splitting attention across unrelated content.

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