Launch your startup with the right website.
The fastest way to build a startup website is to describe your product, who it is for, and the one action you want visitors to take (join a waitlist, book a demo, sign up) to we.inc's AI, and it drafts the landing page, features, and pricing sections; AI building starts on Starter at $20 a month. If you just need a placeholder page up today with no AI writing, a free template publishes on a we.inc address at no cost.
Build a startup website that explains what you do in one line, shows the product, and captures signups, then change it by chat as fast as your pitch changes.
Pages every startup website needs
- Landing Page: One clear headline that says what the product does and for whom, a product visual, and a single call to action. For an early startup this page is most of the website.
- Features / How It Works: Three to five concrete capabilities, ideally with screenshots, answer "what does it actually do" better than abstract benefit statements.
- Pricing: Even a simple "free during beta" or starting price reduces friction. Visitors who cannot find pricing often assume it is expensive and leave.
- Waitlist / Signup / Book a Demo: The whole point of the site. Pick one primary action and make every page lead to it.
- About / Team: Early users and investors want to know who is building it. A short founder story and real photos add credibility a logo alone cannot.
- Blog / Changelog: Shipping notes and short posts show momentum and give search engines something to index beyond one page.
Try this prompt
A website for an early-stage startup in Austin called Shiftly that helps restaurant managers build staff schedules in minutes, with a landing page, a how-it-works section with three steps, a simple pricing table with a free beta tier, a waitlist form, and a short founders section.
A real startup site, not a template
This is Cadence Freight, a startup business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Cadence Freight example site.
Start from this design
Three designs that suit a startup website. Each one is free to start from.
- Apex SaaS
- Waitlist Hero
- Investor Deck
About startup website design on we.inc
Attract users and investors with a professional site that showcases your product and vision.
A startup website designed around your actual services and prices, not a stock layout. Describe the business and the AI writes and builds every page.
Features designed for your industry
- Product Showcase: Display your product features and screenshots.
- Traction: Highlight metrics, press, and customer logos.
- Waitlist: Capture early adopter signups.
Who this startup website design suits
- SaaS startups
- Tech startups
- Fintech
- E-commerce startups
- Mobile apps
What makes a startup website work
Clarity beats cleverness
The most common startup site mistake is a headline that sounds impressive but does not say what the product is. Test it: if a stranger cannot tell you what you sell after five seconds, rewrite it. The AI can generate several headline options for you to compare.
Your site will change weekly, plan for it
Positioning, pricing, and features shift fast early on. Editing by chat ("change the headline to focus on restaurant managers, and add a testimonial section") is where an AI builder earns its keep compared with waiting on a designer.
Show the product, even if it is rough
A real screenshot or short demo video of the actual product builds more trust than polished illustrations. If the product is not built yet, say so honestly and lead with the waitlist.
we.inc builds the marketing site, not your product
we.inc is for your public website: landing page, features, pricing, blog, and forms. It does not host your app's user accounts, billing, or product backend. Use Stripe for payments and link out to your app for signups that need real accounts.
What it costs
Most startups need only a domain (about $10 to $20 a year) plus whatever tools they already use for email and payments, such as Stripe. Starter at $20 a month covers building and iterating a landing page with the AI; startups adding many feature pages, docs, or a regular blog may fit better on Pro.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Frequently asked questions
How much does a startup website cost on we.inc?
You can publish a template site for free (no AI, up to three sites, on a we.inc address). AI building and editing by chat starts on Starter at $20 a month for 250 credits, plus roughly $10 to $20 a year for your own domain.
Can I collect waitlist signups?
Yes. The AI can build a waitlist or contact form and send submissions to your email. If you already use an email tool like Mailchimp or ConvertKit, you can embed its signup form instead.
Can I take payments on my startup website?
Yes. Pricing buttons can open Stripe Checkout on your own Stripe account, or point to your own app's signup flow.
Can I change the site as my pitch changes?
Yes. On a paid plan you describe changes in plain English and the AI updates the pages, and you can also edit text directly. That makes frequent repositioning quick.
Can I use my own domain name?
Yes, on a paid plan: Starter and above include connecting your own domain, with SSL and hosting included. The free plan publishes on a we.inc address.
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Before you start
- startups website examples
- Best website builders for startups
- how to make a website
- free website builder
- AI website builder
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.
Product
- AI Website Builder: Describe a site in plain English; it's live in minutes
- White Label Platform: Your brand, your domain, your margin
- Enterprise: SSO, custom SLAs, and dedicated support
- Developer API: Embed site generation into your SaaS
Who It's For
- For Agencies: Resell under your brand
- For Freelancers: Your own branded builder
- For Hosting Providers: Add a builder to your stack
- For SaaS Platforms: Embed site creation via API
- For Startups
- For Financial Services
- For Healthcare
Features
- Drag & Drop Editor
- Built-in SEO Tools
- Custom Branding
- Client Dashboard
- Reseller Billing (Stripe Connect)
Resources
- Blog
- Help Center
- Free Business Tools
- Website Templates
- Glossary & Guides
- Integrations
- Developers
- Benchmark
- Windows App