What is the best white label website builder in 2026?

It depends on how you sell. For an AI builder you can launch self-serve in minutes with a 0% transaction fee, We.Inc fits. For a mature per-site platform with deep agency tooling, Duda. For WordPress sites at a low entry price, 10Web. For agencies whose main product is CRM and automation, HighLevel. Webflow no longer offers editor white labeling.

Which white label website builder can I start without a sales call?

As of September 2026, We.Inc, Duda (White Label plan), 10Web (Agency Starter and Core) and HighLevel (with a 14-day trial) can all be started online. We.Inc is free to start with no card, and a branded portal is usually live in under a minute. Duda's Custom plan and 10Web's Agency Pro are priced through sales.

Which white label website builders let me bill clients through my own Stripe?

As of September 2026: We.Inc (0% transaction fee on every plan), Duda Client Billing on Team plans and above, 10Web on Agency Starter and Core (Core adds a 7% billing transaction fee), and HighLevel through SaaS Mode on Agency Pro. Wix Studio and Webflow client payments send the client's money to Wix or Webflow, not to you.

Does Webflow have a white label option?

Not for the editor anymore. Webflow retired its Editor branding (whitelabeling) feature on August 4, 2026. You can still hide the Made in Webflow badge on paid sites, use client roles, transfer sites to a client's workspace, and let clients pay Webflow directly, but clients see the Webflow brand in the tools they use.

Is a per-site fee or a flat platform fee better for resellers?

Per-site fees are cheap to start and predictable per client, but they grow with every site. At Duda's $17 per extra site on monthly billing, 50 published sites cost $981 a month on the White Label plan. Flat or tiered pricing costs more at the very start and much less per client as you grow. Model your cost at 10, 50 and 150 clients before choosing.

Is Wix Studio a white label website builder?

Not a full one. Wix Studio gives agencies client management, client payment requests and a partner program that pays a share of yearly Studio plans, but clients pay Wix directly and the Wix brand stays in the product. Choose it for design work on Wix, not to sell a platform under your own name.

Best White Label Website Builders in 2026: 7 Compared

We checked Duda, 10Web, HighLevel, Simvoly, Brizy, Wix Studio and Webflow in September 2026: plans, per-site fees, client billing and self-serve setup.

The best white label website builder in 2026 depends on how you want to sell. We.Inc is the pick if you want a branded AI website builder you can launch self-serve in under 5 minutes, free to start, with clients paying you through your own Stripe at a 0% transaction fee. Duda is the most mature per-site agency platform. 10Web is the lowest-cost entry for WordPress sites. HighLevel fits agencies that mainly sell CRM and automation. Webflow and Wix Studio are strong design tools but are not full white label.

We checked every vendor's own pricing and help pages on September 17, 2026. Prices change, so confirm on each site before you sign.

The 7 white label website builders at a glance

Platform	White label plan (Sep 2026)	Per-site cost	Bill clients via your Stripe	Start without a sales call	AI site building
We.Inc	Free to start, paid plans shown in setup	No per-site fee	Yes, 0% transaction fee	Yes, live in minutes	Yes, AI builds the whole site from a description
Duda	White Label, $199/mo ($149/mo yearly), 4 sites	$17/mo per extra site	Yes, Client Billing (Team plan and up)	Yes, except Custom plan	AI content tools with monthly AI credits
10Web	Agency Starter $42.50/mo (10 sites), Core $80/mo (20 sites)	Built into site bundles	Yes, Stripe or PayPal (Core: 7% fee)	Starter and Core yes, Pro is custom	Yes, AI agents on WordPress
HighLevel	Agency Pro, $497/mo, for SaaS Mode	Unlimited sub-accounts, usage billed separately	Yes, via SaaS Mode	Yes, 14-day trial	AI content tools, not full-site generation
Simvoly	White Label plan	Not verified	Not verified	Not verified	Not verified
Brizy Cloud	Agency plan, reseller deals via sales	Varies by partner	Not verified	Agency plan yes	Not verified
Wix Studio	Not full white label	Per-site plans	No, clients pay Wix	Yes	Yes
Webflow	Editor white label retired Aug 4, 2026	Per-site plans	No, clients pay Webflow	Yes	Not a white label option

"Not verified" means we could not load the vendor's pricing page when we checked. Treat any number you find elsewhere as unconfirmed until you see it on their site.

Table comparing seven white label website builders as of September 2026 by white label plan price, per-site fee, client billing through your own Stripe and self-serve setup.

How we compared them

Agencies, freelancers, MSPs and hosting companies told us the same five things decide a white-label platform. We scored each vendor on them:

Speed to launch. Can you start online today, or do you wait for a demo and an install project?
Cost at scale. What does the bill look like at 10, 50 and 150 clients?
Who gets paid. Do clients pay you, through your own Stripe, and does the platform take a cut?
What clients see. Login page, dashboard, editor, emails and any "powered by" line.
Who builds the site. Does AI build it from a description, or does someone drag blocks for hours?

1. We.Inc: best for launching a branded AI builder today

We.Inc is a white-label AI website builder that you set up yourself. Paste your website, and it pulls your name, colour and logo. Your branded client portal goes live, usually in under a minute. Then you invite your first client, who describes their business and gets a site built by AI.

Launch: Self-serve at my.we.inc/setup, under 5 minutes, free to start, no card.
Billing: Clients pay you through your own Stripe in your own currency. 0% transaction fee on every plan.
Branding: Your name, logo and colours on every page and email. Your own domain on paid plans (app.yourbrand.com for the portal, sites.yourbrand.com for client sites). The free and entry plans keep a small "Powered by WeInc" line. The top plan removes it and sends email from your own domain.
Languages: Portal in English, Spanish, French, German and Portuguese.
Exit: Cancel any time, no notice period, no exit fee. Your clients and their sites stay with you.
Scale: Over 50,000 websites built on the platform.

Watch for: plan prices are shown inside setup rather than on a public page, so open setup to see them before you commit. A free onboarding call is available if you are moving clients from another platform.

2. Duda: best mature per-site agency platform

Duda has run a white-label platform for agencies for years, and it shows in the client-management tools. Full white label (your logo on login, dashboard, editor and emails, plus your own platform domain) is on the White Label plan: $199 a month, or $149 a month billed yearly, with 4 published sites. Each extra site is $17 a month.

Strength: Complete client-facing branding, polished editor, fast sites.
Billing: Client Billing through your own Stripe on Team plans and up.
Watch for: the bill grows in a straight line with site count. At 50 sites on monthly billing, the White Label plan comes to $981 a month. API access and SSO are on the sales-priced Custom plan.

Full breakdown: Duda white label review.

3. 10Web: best low-cost entry for WordPress sites

10Web's agency platform puts your brand on the dashboard and builder, and its AI agents can redesign, clone or build sites from a Figma file. Agency Starter is $42.50 a month for 10 sites and Core is $80 a month for 20 sites, with yearly billing at 50% off. Agency Pro, for 50 or more sites, is custom-priced.

Strength: Low entry cost per site, WordPress under the hood.
Billing: Clients pay you through Stripe or PayPal on Starter and Core.
Watch for: Core takes a 7% transaction fee on client billing. That is 7% of every client payment, so it grows with your revenue. Sites run on WordPress, so plugin and update management comes with them.

4. HighLevel: best if you mainly sell CRM and automation

HighLevel is a marketing suite with a funnel and website builder inside. Reselling it under your brand with automatic client accounts (SaaS Mode) needs the Agency Pro plan at $497 a month. Starter is $97 and Unlimited is $297, and each plan has a 14-day trial.

Strength: CRM, pipelines, SMS, email and workflows in one place, unlimited sub-accounts on the upper plans.
Billing: SaaS Mode charges clients through your agency's Stripe.
Watch for: phone, email and AI are billed by usage. The white-label mobile app is on Enterprise. The site builder is a component, not the product.

Full breakdown: HighLevel SaaS Mode vs a white-label website builder.

5. Simvoly: funnels and sites under your brand

Simvoly combines websites, funnels and ecommerce, and markets a white-label plan with your own brand, domain and pricing. Its pricing page did not load when we checked on September 17, 2026, so we are not quoting a number here. Confirm plan price, included sites and per-site cost on simvoly.com before you compare. Our Simvoly alternatives list covers the trade-offs.

6. Brizy Cloud: white-label domain and email

Brizy Cloud's Agency plan replaces Brizy's domains with yours and sends email from your address, according to Brizy's help center. Reseller pricing beyond that is tailored per partner through Brizy's sales team. The live pricing table did not display when we checked, and third-party lists quote conflicting figures, so confirm the current price directly with Brizy.

7. Wix Studio and Webflow: great design tools, not full white label

Both are excellent if you design custom sites and hand them over. Neither lets you sell a platform under your own name:

Wix Studio lets you send clients payment requests, but clients pay Wix, and the Wix brand stays in the product. Its partner program pays a share of yearly Studio plans.
Webflow retired Editor branding (whitelabeling) on August 4, 2026. You can hide the Made in Webflow badge, use client roles and transfer sites, but clients pay Webflow directly. Details: can you white-label Webflow.

Cost at 10, 50 and 150 client sites

Per-site pricing is the number that decides your margin. Using list prices on monthly billing, September 2026:

Client sites	Duda White Label	HighLevel Agency Pro (before usage)
10	$199 + 6 × $17 = $301/mo	$497/mo
50	$199 + 46 × $17 = $981/mo	$497/mo
150	$199 + 146 × $17 = $2,681/mo	$497/mo

10Web sells sites in bundles (10 on Starter, 20 on Core, custom above 50), so compare its tiers against your own client count. We.Inc has no per-site fee; its plans are shown in setup.

Bar chart of Duda White Label monthly cost on monthly billing as of September 2026: $301 at 10 sites, $981 at 50 sites and $2,681 at 150 sites.

Which one should you pick?

You want to be selling this week, with AI doing the building: We.Inc.
You already run a design team and want the most mature agency tooling: Duda.
Your clients want WordPress and you want the lowest start cost: 10Web.
Your real product is marketing automation: HighLevel.
You design bespoke sites and hand them over: Webflow or Wix Studio, without white label.

By audience: MSPs and agencies, freelancers, hosting providers, SaaS platforms. New to the model? Start with how to start your own website builder business and the complete white-label guide.

Try the self-serve option

The quickest way to compare is to launch one. Start your branded AI website builder free at my.we.inc/setup. No card, your portal is usually live in under a minute, and you can invite a client the same day. See pricing for the rest of We.Inc.

Sources

Duda: Plans and Pricing, checked September 17, 2026
Duda Help Center: Client Billing, checked September 2026
10Web: Platform pricing, checked September 17, 2026
HighLevel: Pricing, checked September 17, 2026
Simvoly: White label website builder, checked September 17, 2026 (pricing page did not load)
Brizy Help Center: Brizy Cloud White Label reseller pricing, checked September 17, 2026
Wix Help Center: Letting clients pay for premium plans via a payment request, checked September 17, 2026
Webflow Help Center: Client payments, checked September 17, 2026

More in Blog

We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.

Product

AI Website Builder: Describe a site in plain English; it's live in minutes
White Label Platform: Your brand, your domain, your margin
Enterprise: SSO, custom SLAs, and dedicated support
Developer API: Embed site generation into your SaaS

Who It's For

For Agencies: Resell under your brand
For Freelancers: Your own branded builder
For Hosting Providers: Add a builder to your stack
For SaaS Platforms: Embed site creation via API
For Startups
For Financial Services
For Healthcare

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