Posts are short announcements you publish on your Google Business Profile. Google offers three kinds: updates, offers and events. Each can carry a photo and a button. Posts older than six months are archived unless they have a date range, and Google may remove posts that include unverified phone numbers or email addresses.
| Type | Use it for | Button |
|---|---|---|
| Update | News, a new service, a seasonal note | Optional, you choose the action |
| Offer | A discount or promotion with dates | Google adds View offer |
| Event | A class, sale day or opening with a date range | Optional, you choose the action |
Updated
A post is the cheapest bit of fresh content you can put in front of people who already found you on Search or Maps. Draft one below: pick the type, write the text, and the drafter flags things that commonly get a post rejected before you paste it into your profile.
Everything stays in your browser. Nothing is sent to Google.
| Rule | What Google says |
|---|---|
| Archiving | Posts older than 6 months are archived unless a date range is set |
| Contact details | Posts with unverified phone numbers, email addresses or social handles may be removed |
| Hotels | Cannot create offer posts or mention deals, promotions or discounts |
| Scheduling | Posts can be scheduled or set to recur, and published to one or many profiles |
Agencies posting for many locations can use the Business Profile API. This is the shape of an offer post body; field names follow Google's LocalPost reference.
The offer runs between the two dates in the event schedule. Replace the coupon, link and text with your own.
{
"languageCode": "en-US",
"topicType": "OFFER",
"summary": "10% off any celebration cake ordered this week.",
"event": {
"title": "Cake week",
"schedule": {
"startDate": { "year": 2026, "month": 11, "day": 2 },
"endDate": { "year": 2026, "month": 11, "day": 8 }
}
},
"offer": {
"couponCode": "CAKE10",
"redeemOnlineUrl": "https://example.com/cakes"
}
}One idea per post. A bakery's update could be a single line about this week's sourdough plus a photo of the loaf; an offer post could be ten percent off cakes ordered before Friday, with the dates filled in.
Write for someone standing outside deciding whether to come in. Times, prices and what is new beat slogans.
Posts sit alongside reviews, photos and hours. They do not replace keeping your hours and services accurate, which Google lists among its tips for local ranking.
If you use the Business Profile API, the post types are named STANDARD, EVENT, OFFER and ALERT, and buttons use action types such as BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP and CALL.
Google's help page says posts older than six months are archived unless a date range is set. Offer and event posts with dates follow those dates instead.
Google's help pages for posts did not state a character limit when we checked in October 2026, so we do not quote one. Short posts read better anyway: the start of the text is what shows on the profile.
Google's posts policy says it may remove posts with unverified contact information, including phone numbers, email addresses and social media handles. Hotels also cannot publish offer posts or mention deals. Other content policies for photos and text apply too.
Yes. Google's steps end with publishing to a single profile or to multiple profiles you manage, and posts can be scheduled or set to repeat.
Related: Google Business Profile optimization, Google Business Profile photo sizes, Google review link generator, How to get your business on Google, Social media image sizes.
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