Google Business Profile Posts: What to Post and When | How-to Guide

What updates, offers and events on a Google Business Profile are for, what Google's content rules forbid, and a simple routine for posting that customers actually find useful.

Posts let you put short news, offers and events directly on your Business Profile, where people see them while deciding whether to call. They are a customer communication tool first. Treat them that way and they earn their place.

The post types

Google's Business Profile Help describes several kinds of post:

  • Updates. General news: a new service, a new team member, a finished project.
  • Offers. A deal with start and end dates, and optionally a coupon code and terms.
  • Events. Something happening on a date, with a title and time range.

Each post can carry a photo or video and a button such as "Book", "Call" or "Learn more". Google's help notes that posts older than six months are archived unless a date range is set.

What Google will reject

Posts must follow Google's Business Profile posts content policy and its rules for user-contributed content. Google says posts with contact details in the text may be removed to prevent fraud, and suggests a "Call now" button instead, which uses your verified phone number. Its review and content rules also prohibit links unrelated to the business. Hotels have an extra limit: they cannot publish offer posts. If a post is rejected, read the policy page before trying again.

Do posts help ranking?

Google has never listed posts as a ranking factor on its local ranking help page. Treat any claim that "posting weekly lifts you to the top" with caution. What posts can do is help someone already looking at your profile pick you: a current offer, a recent job photo or proof that the business is active.

Post ideas that work for small businesses

  • A before and after photo of a recent job with one line about what was done.
  • Seasonal reminders tied to real services, such as boiler checks before winter.
  • A limited offer with clear dates and terms.
  • An event: open day, workshop, late opening.
  • A short answer to a question customers ask on the phone every week, linking to the page on your site that covers it in full.

Photos for posts

Use your own photos. Stock images look the same on every profile and tell customers nothing. Google's photo guidelines ask for images that are in focus, well lit and free of heavy filters.

A sustainable routine

A post every week or two is plenty for most small businesses. Better to post less often and keep each post useful than to set a schedule you abandon. Every time you publish a new page on your website, consider a short post that points to it. That keeps the profile and the site telling the same story.

Measuring the effect

The Performance section of your profile shows calls, direction requests and website clicks over time. If clicks rise in the weeks you post offers, that is your signal. If nothing changes, try different content rather than more of the same.

Writing the post itself

Lead with the useful fact in the first line, because profiles show only a short preview before "more". Name the service, the date or the price plainly. Pick the button that matches the next step you want, such as calling or booking, and check that the link works on a phone.

Do not copy posts everywhere

It is tempting to paste the same text into Google, Facebook and Instagram. That is fine for an offer, but for longer updates write a version that suits each place. On your profile, keep it short and practical.

Profile posts work best when they point to a page that answers the question in full. SEO God Mode drafts up to two of those pages a week for We.Inc sites, which gives you something real to post about.

Frequently asked questions

How often should I post on my Google Business Profile?

Every week or two is enough for most small businesses. Useful, current posts matter more than frequency.

Do Google posts improve local rankings?

Google does not list posts among its local ranking factors. They help customers who are already looking at your profile decide to contact you.

Why was my Google post removed?

Usually because it broke the posts content policy, for example contact details typed into the text or a link unrelated to the business.

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