Google Business Profile Q&A: What Changed and What to Do Now | How-to Guide

Google discontinued the Business Profile Q&A API in November 2025 while it reworks questions and answers, and Maps now offers AI answers through Ask Maps. What that means for owners, and where to put the answers customers need.

For years, anyone could ask a question on a Google Business Profile and anyone could answer it. Google is now reworking that feature, and Maps has added an AI tool that answers questions about places. The practical lesson for owners is the same either way: put the answers somewhere Google can read and you control.

What happened to Q&A

Google's developer changelog records that the My Business Q&A API was discontinued on 3 November 2025, and Google said at the time that it was updating the Q&A functionality and user experience. That ended third-party tools reading and posting answers through the API. Separately, Google Maps Help now describes Ask Maps, an AI tool where people type a question about places and get an answer with links to its sources. Google has not published a full list of what Ask Maps reads, and these features are still changing, so check your own profile to see what it shows today.

Why this matters

With the old Q&A, a wrong answer from a stranger could sit on your profile for months, but you could at least reply. With AI answers, the reply is built from your data and reviews, and owners do not have a button to edit a single answer. The only lever is the quality of the information the system reads.

The facts you control

Google does not publish exactly which inputs its AI answers use. These are the places where facts about your business sit, and you can influence all of them:

  • Your profile fields. Hours, attributes (such as wheelchair access or outdoor seating), services, products and description.
  • Reviews. What customers say about parking, waiting times or prices.
  • Photos. Menus, signs and interiors can all be read.
  • Your website. The page linked from your profile and the rest of the site.

What to do now

  1. List the questions people really ask. Go through phone calls, emails and messages from the last few months. Note the top ten.
  2. Answer the factual ones in profile fields. If people ask about parking, accessibility or payment methods, set those attributes.
  3. Answer the rest on your website. Create an FAQ section or short pages answering each question directly in the first sentence.
  4. Reply to reviews that contain wrong assumptions. A calm correction in your reply becomes part of what readers, and systems, can see.
  5. Keep the old answers accurate if your profile still shows a Q&A section, and report spam or offensive answers through the flag option.

When an AI answer is wrong

Look for the source of the error. Is it an old review, an outdated attribute or a page on your site? Fix that source. For wrong profile details, suggest an edit or update the field yourself. Google Maps Help says you can rate an Ask Maps answer with a thumbs-down and describe the problem, and that route is worth using for persistent errors.

Attributes to check today

Open the edit screen and work through every attribute Google offers for your category. Common ones cover accessibility, payment types, amenities, service options such as delivery or online appointments, and who the business identifies as. Each one you set is a fact an answer can rely on instead of guessing from a review.

FAQ pages still matter

A good FAQ on your site helps human visitors first, and it gives search engines and assistants a clear, owned statement of the facts. Keep answers short, specific and dated where things change, such as prices.

Turning the questions customers ask into short, readable pages is steady work. SEO God Mode drafts such pages from your own business facts and sends each one to you in a Publish or Skip email.

Frequently asked questions

Is Google Business Profile Q&A gone?

Google discontinued the Q&A API on 3 November 2025 while it updates the feature, and Maps now has Ask Maps for AI answers about places. Check your own profile to see what it currently shows.

Can I edit what the AI answer says about my business?

Not directly. Update the facts it reads instead: profile fields, your website, and replies to reviews that contain mistakes.

Where should I answer customer questions now?

In profile attributes for simple facts, and on your website for anything that needs a sentence or two.

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