How to get more restaurant customers online: the free Google listing steps, the restaurant website pages that turn searches into bookings, a labelled example design with an edit prompt, cost and integration boundaries, and when you need specialist restaurant software.
<p class="lead text-xl text-[#3a3a3a] mb-8"> Most new restaurant customers decide from their phone: they search, look at the Google listing, open the menu, check the hours and book or call. So the practical way to get more of them is to remove every obstacle on that path. Keep your Google Business Profile complete, publish a readable menu as a web page (not only a PDF), show hours and location clearly, and make booking or ordering one tap away. Then give people a reason to return: an email list, events and seasonal specials. </p>
<h2>What a restaurant needs before choosing a builder</h2> <ul> <li><strong>Google Business Profile:</strong> correct hours (including holidays), photos, menu link and booking link. It is free; see <a href="https://support.google.com/business/" rel="noopener" target="_blank">Google Business Profile Help</a> and our guide on <a href="/guides/how-to-get-my-business-on-google">getting your business on Google</a>.</li> <li><strong>Menu you can update:</strong> a text menu loads fast on phones and can be read by search engines. Allergen and calorie labelling rules vary by country; check your local food authority.</li> <li><strong>Booking and ordering:</strong> decide whether you use a reservation service, phone bookings, or delivery platforms. The site links to or embeds those; it does not replace them.</li> <li><strong>Reasons to return:</strong> events, set menus, private dining, a newsletter sign-up.</li> </ul>
<h2>Page map: snacks and small plates, vegetable plates, pasta made in house</h2> <p>The example uses "Saltbrook Kitchen", a <strong>fictional restaurant</strong> created as a labelled demonstration. Its sample prices, reviews and years open are placeholders, not customer evidence.</p> <pre><code>/ "Saltbrook Kitchen - seasonal plates and fresh pasta, [area]" buttons: "Book a table" | "See the menu"; today's hours /menu Snacks and small plates | Vegetable plates | Pasta, made in house | Desserts | Drinks dietary labels (V, VG, GF) + "ask us about allergens" /private group and private dining enquiry form (date, guests, budget) /events set menus, wine nights (dated; remove when past) /about the kitchen, sourcing, the team (real photos only) /visit address, map link, hours, parking, accessibility, phone</code></pre> <figure> <img src="/img/showcase/italian-restaurants-1600.webp" alt="An example restaurant website design made with We.Inc" loading="lazy" width="1600" height="1000" /> <figcaption>An example restaurant design made with We.Inc (a template design, not a customer site).</figcaption> </figure>
<h2>Demonstration walkthrough and edit prompt</h2> <ol> <li>Start from a restaurant template and replace the name, area, phone and hours.</li> <li>Type the menu as text sections, not an image.</li> <li>Link "Book a table" to your reservation provider, or to a phone number if you take bookings by phone.</li> <li>Follow the journey on a phone: search your name, open the site, read the menu, tap "Book a table". Fix anything that takes more than a couple of taps.</li> <li>On a paid plan, describe edits in plain words. Example:</li> </ol> <pre><code>Add a "Private dining" page with a short enquiry form: date, number of guests, budget per person, name, phone, email. Add a link to it in the menu bar and a small section on the homepage above the footer.</code></pre> <figure> <img src="/images/app/visual-edit-text-1200.webp" alt="Editing text directly on the page in the We.Inc builder" loading="lazy" width="1200" height="750" /> <figcaption>Editing menu text on the page in the We.Inc builder.</figcaption> </figure>
<h2>Pricing and external integration boundaries</h2> <ul> <li><strong>We.Inc plans:</strong> Free gives up to 3 template sites on a we.inc address, with no AI credits and no custom domain. Starter at $20/month adds AI building and custom domains; Pro $50 and Max $99 a month. AI generation uses credits (<a href="/pricing">pricing</a>).</li> <li><strong>Billed by others:</strong> reservation services, online ordering and delivery platforms, and your domain.</li> <li><strong>Not included:</strong> table management, point-of-sale, or kitchen order systems.</li> </ul>
<h2>Who a website builder suits, and who needs specialist software</h2> <ul> <li><strong>Builder fits:</strong> independent restaurants, cafés and bars that need menu, hours, booking link, events and enquiries.</li> <li><strong>Specialist software fits:</strong> commission-free online ordering with menus synced to your till, multi-site groups needing central menu control, or loyalty programmes. Use restaurant ordering or POS software and link to it from your site.</li> </ul>
<h2>Customer checklist to copy</h2> <pre><code>[ ] Google Business Profile: hours, holiday hours, photos, menu + booking links [ ] Menu as text on the site, updated with prices [ ] Booking or phone link visible on the first phone screen [ ] Address, map link, parking and accessibility notes [ ] Events / set menus page with dates [ ] Newsletter or "follow us" sign-up for repeat visits [ ] Ask happy guests for Google reviews (never buy or incentivise them)</code></pre> <p>The <a href="/tools/google-review-link-generator">Google review link generator</a> makes the review link; the <a href="/tools/qr-code-generator">QR code generator</a> puts your menu on table cards.</p>
<h2>Start from the chosen design</h2> <p>Browse <a href="/website-templates/restaurant">restaurant templates</a>, build in the <a href="/website-builder">We.Inc website builder</a>, estimate the budget with the <a href="/tools/website-cost-calculator">website cost calculator</a>, and check the result with the <a href="/tools/website-grader">website grader</a>. See also <a href="/guides/how-to-build-restaurant-website">how to build a restaurant website</a>.</p> <p><a href="https://my.we.inc/signup">Start building your restaurant website</a></p>
Keep your Google Business Profile complete and accurate, publish a text menu on your website, make booking or calling one tap away on a phone, and give people reasons to return such as events and a newsletter.
A text menu on a web page is easier to read on phones and can be read by search engines. A PDF can be offered as an extra download.
A builder can link to or embed your ordering provider. Ordering synced to your till or kitchen needs restaurant ordering or POS software.
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