SITE123 is free to start and charges once you want your own domain. Here is what that costs over one and three years.
We.Inc is free to start, no credit card. AI building from $20/mo.
SITE123 has a free plan with hosting and the editor. Its homepage said on September 27, 2026 that connecting a custom domain costs from $12.80 a month on an annual plan paid up front. Its pricing page said all premium plans come with a 14-day money-back guarantee.
$12.80 is the lowest custom-domain price it advertised; higher plans cost more, so check site123.com/pricing for the plan that covers what you need.
| Free | Premium (entry) | |
|---|---|---|
| Price | $0 | From $12.80/mo, annual plan paid up front |
| Own domain | No | Yes |
| Refund window | n/a | 14-day money-back guarantee |
Prices as listed on the vendor's own pages in September 2026 (dates shown in the sources), in US dollars. Vendors change prices often, so confirm on their page before you buy.
Best for: Beginners who want a simple site quickly
Price: Free plan; custom domain from $12.80 a month billed annually (listed Sept 27, 2026)
Pros: Free plan to try it; Little to learn; Ready-made sections for common pages; 14-day money-back guarantee on premium plans
Cons: Little design freedom; Custom domain needs a year paid up front; Fewer advanced features than bigger builders
Best for: People who want to describe a site or web app in plain English and have AI build it
Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.
Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter
Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform
Trying it or a personal page: the free plan. A small business that wants a simple site on its own domain and does not want to design anything: the entry premium plan from $12.80 a month, paid for a year up front. A business that needs a store, more storage or other extras: compare the higher plans on site123.com/pricing. Someone who wants more design control or the site written from a description: look at a design-led builder or an AI website builder.
Plan fees only, at the starting price listed on September 27, 2026 and assuming it stays the same at renewal: $12.80 a month on an annual plan is $153.60 a year, paid up front, or $460.80 over three years. Higher plans cost more.
Not included: the domain itself after any offer ends, and any extras on higher plans. Add them in our website cost calculator for a full total.
Prices only tell you half the story. The fairest way to judge SITE123 is to give it the same small job you would give any builder: a five-page website for a local service business (home, services, about, reviews and contact).
1. Build the service list with a price or short description for each service. 2. Add a quote request form and send yourself a test entry to check it arrives. 3. Connect a custom domain and confirm the site loads on it with a padlock. 4. Change one piece of content, such as a new service or opening hours, and time how long it takes. 5. Check the result on a phone.
Note which plan each step needed. That tells you the plan you will really pay for, which is often not the cheapest one advertised. When the site is live, run it through our free website grader to check search basics and speed.
SITE123 hosts the site and you connect your own domain on a paid plan. The pages are built for SITE123's system, so plan to rebuild them if you leave; your domain moves with you. Check its help pages for what you can export before you build.
SITE123 wins for speed and simplicity on a small budget. It is less of a fit if you want a distinctive design or a large site.
Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.
We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.
It has a free plan. Its homepage said a custom domain costs from $12.80 a month on an annual plan paid up front, as listed on September 27, 2026.
Yes, the free plan includes hosting and the editor. You need a paid plan to use your own domain.
At the $12.80 starting price and assuming no change, $460.80 in plan fees, paid a year at a time. Higher plans and the domain are extra.
Its pricing page listed a 14-day money-back guarantee on premium plans on September 27, 2026.
Start for free and publish your first site today.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.