Stan Store pricing

Two plans, no free tier and no Stan cut of your sales. Here is what you actually keep from a month of sales.

We.Inc is free to start, no credit card. AI building from $20/mo.

The short answer

As of September 2026, Stan lists Creator at $29 a month or $300 a year and Creator Pro at $99 a month or $948 a year, with a 14-day free trial. Stan says it charges no transaction fees; you pay the normal Stripe or PayPal processing fee on each sale.

There is no free plan. Creator Pro adds discount codes and payment plans, upsells and order bumps, a funnel builder, affiliate management, email marketing and ad-pixel tracking.

Stan Store plans (as of September 2026)

CreatorCreator Pro
Monthly$29$99
Yearly$300 ($25/mo)$948 ($79/mo)
Stan transaction feeNoneNone
AddsStore, products, bookingsUpsells, funnels, email marketing, affiliates, pixels

Prices as shown on the vendor's own pricing page on September 28, 2026, in US dollars. Vendors change prices often, so confirm on their page before you buy.

Pros and cons

Stan Store

Best for: Creators selling digital products, coaching calls or courses from a social bio

Price: Creator $29/mo ($300/yr), Creator Pro $99/mo ($948/yr), as of September 2026

Pros: Built for selling from a phone-first bio page; No Stan cut of sales; Digital delivery and bookings built in; Email and funnels on Creator Pro

Cons: No free plan; Page lives on Stan's address and layout; Creator Pro costs $99 a month for the marketing tools

We.Inc

Best for: People who want to describe a site or web app in plain English and have AI build it

Price: Free plan: up to 3 template sites on a we.inc address, no AI. AI building from $20/mo (Starter, 250 credits). Pro $50/mo, Max $99/mo.

Pros: Describe what you want in chat and AI builds a full, editable site or app; Edit by clicking on the page, by asking in chat, or in a real code editor; Export the React and TypeScript code to GitHub, so you are never locked in; Unlimited sites on paid plans, custom domains from Starter

Cons: The free plan is templates only; AI building needs a paid plan; Newer platform with a smaller app marketplace than the big names; Store features are simpler than a dedicated ecommerce platform

Worked example: what a creator keeps

Say you sell 50 copies of a $30 guide a month, $1,500 in sales. Processing at Stripe's standard US rate of 2.9% + 30c: $43.50 + $15.00 = $58.50.

On Creator monthly you keep $1,500 - $58.50 - $29 = $1,412.50. On Creator yearly ($25 a month) you keep $1,416.50. On Creator Pro monthly you keep $1,342.50, so Pro's extra $70 a month needs to earn you at least 3 extra sales of this guide a month to pay for itself.

A We.Inc site on Starter ($20 a month) taking payment through your own Stripe would leave $1,421.50 at the same rate. Stan's advantage is that delivery of the file, booking and checkout flow are built for creators; check that any website you use handles delivery the way you need before switching.

Three-year cost

Plan fees only, assuming no price change: Creator $900 on yearly billing ($1,044 monthly); Creator Pro $2,844 yearly ($3,564 monthly). We.Inc Starter is $720 over three years. Processing fees are extra everywhere.

Verdict by buyer

A creator whose income is digital products, calls or small courses sold from Instagram or TikTok: Stan Creator, yearly. A creator with an audience big enough to use email flows and upsells: Creator Pro. Someone who mostly needs a page with links, a bio and some work to show: a link-in-bio website, which can be free on a template. Someone who wants their own domain and a site that can grow: a website builder.

Ownership and moving away

Your Stan page sits on Stan's address. Keep your customer email list exported and your product files stored somewhere you control, so you can move without losing buyers.

Where We.Inc fits, and where it does not

We.Inc makes a link-in-bio page that is a full website: photo, bio, links, featured work, a contact or booking request form, and a shop through your own Stripe. It does not have Stan's built-in course hosting, email marketing, affiliate program or calendar booking, so Stan is the better fit if those are the core of your business.

Where We.Inc fits: the free plan publishes up to 3 template sites on a we.inc address, with no AI and no custom domain, and needs no credit card. AI building, where you describe the site and it is written for you, starts at $20 a month (Starter, 250 credits); Pro is $50 and Max is $99.

Who wrote this and how

We.Inc makes a competing website builder, so read this with that in mind. Every price on this page comes from the vendor's own pricing page on the date shown, with a link to it. We say where the other option is the better choice, and we do not publish scores for tests we have not run.

Start from a template

Sources

Frequently asked questions

How much does Stan Store cost?

Creator is $29 a month or $300 a year; Creator Pro is $99 a month or $948 a year, as of September 2026.

Does Stan Store take a cut of sales?

Stan says it charges no transaction fees. You pay the normal Stripe or PayPal processing fee.

Is there a free Stan Store plan?

No. There is a 14-day free trial, then a paid plan.

Is Creator Pro worth it?

Only if you will use the email, upsell, funnel or affiliate tools. In our example, Pro's extra $70 a month needs about 3 extra $30 sales a month to break even.

What is a cheaper alternative to Stan Store?

If you mainly need links and a bio, a link-in-bio page can be free. We.Inc's free plan gives up to 3 template sites on a we.inc address; a custom domain and AI building start at $20 a month.

Related reading

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We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans start at $99 a month for 25 client sites, with a 7-day free trial and no per-site fees.

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