A food truck website answers where you are today, what is on the menu, and how to book you for an event. Describe your truck and we.inc builds it.
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smokelinebbqtruck.com
Your food truck deserves a website that moves.
What should a food truck website include and how much does it cost?
Short answer: A food truck website needs a home page with today's location, a weekly schedule, a menu, a catering and private events page with an inquiry form, an about page, and a contact page. On We.Inc, the free plan builds up to 3 template sites with no AI, and AI building and editing starts on Starter at $20 a month with 250 credits. A custom domain costs about $10 to $20 a year.
Key facts
We.Inc's free plan allows up to 3 template sites published on a we.inc address with no AI included.
We.Inc's Starter plan costs $20 a month and includes 250 credits for AI building and editing, useful for weekly schedule updates.
We.Inc is not a POS and does not run window or pre-order lines, so food trucks should keep using Square or Toast for those orders.
We.Inc can add a catering deposit page that charges through the food truck's own Stripe account.
The Google search term "food truck website" gets about 390 searches a month in the US as of September 2026, according to DataForSEO.
Summary checked against this page on September 25, 2026.
A food truck website needs three things: where the truck will be this week, the menu, and a way to book it for private events. We.inc's AI builds those pages from a short description, or you can publish a free template with no AI. AI building and editing starts on Starter at $20 a month, which makes weekly schedule updates quick.
Smoke Line BBQ Truck: an example site for food trucks, made with We.Inc.
A food truck website answers where you are today, what is on the menu, and how to book you for an event. Describe your truck and we.inc builds it.
Pages every food truck website needs
Home: Today's location or 'find us this week' up top, with a photo of your best dish. Fans check this before they leave the house.
Weekly Schedule: Days, times, and addresses for each stop, including breweries and markets. It is the page you will update most.
Menu: Your core items and prices, plus specials. Keep it short, like the board on the truck.
Catering & Private Events: Weddings, office lunches, and festivals, with an inquiry form for date, headcount, and location. This is where the steady money often is.
About: Your story and cuisine. People follow trucks for the people behind them.
Contact: Phone, email, and social links for last-minute location changes.
Try this prompt
A website for Smoke Signal BBQ, a food truck in Austin, Texas. Pages for our weekly schedule at breweries and office parks, a menu with brisket, pulled pork, and sides, a catering page with an inquiry form for weddings and corporate events, and our story. Bold, smoky look with black, rust orange, and cream.
A real food truck site, not a template
This is Smoke Line BBQ Truck, a food truck business we described to the AI in a sentence. Every service, price and line of copy on it was written for that business. See the Smoke Line BBQ Truck example site.
Start from this design
Three designs that suit a food truck website. Each one is free to start from.
ROAM
Crust
Azafran
About food truck website design on we.inc
Let hungry customers find you with a mobile-friendly site showing your menu, location schedule, and booking info.
Food Truck website design without the agency retainer. Describe the business in plain English and the AI writes and builds the pages around it: your services, your prices, your words.
Features designed for your industry
Location Schedule: Show where you'll be and when with an easy-to-update schedule.
Menu Display: Showcase your street food with appetizing photos and descriptions.
Event Booking: Let event organizers book your truck for private events.
Who this food truck website design suits
Taco trucks
BBQ trucks
Dessert trucks
Fusion food trucks
Coffee trucks
What makes a food truck website work
Make the schedule easy to update
Your weekly stops change constantly. Ask the AI to replace the week in one message, and link your Instagram for day-of changes like weather cancellations.
Catering inquiries need the right questions
Ask for date, start time, headcount, address, and whether power and parking are available on site. It saves back-and-forth and filters out events the truck cannot physically serve.
Permits follow you from city to city
Mobile food vending needs health permits and often separate city or county licenses. Rules differ widely, so check with each local health department before listing a new stop.
Window orders still run on your POS
The AI can add a catering deposit page that charges through your own Stripe account, but we.inc is not a POS and does not run the order line at the truck. Keep Square or Toast for window and pre-orders, and link its order page.
What it costs
Free covers up to three template sites on a we.inc address, no AI included. Starter at $20 a month is the practical choice if you update your schedule weekly by asking the AI. A domain of your own (about $10 to $20 a year) works on paid plans.
The free plan lets you build up to 3 sites from templates and publish them free on a we.inc address. It has no AI. Building and editing with AI starts on Starter at $20 a month with 250 credits.
Frequently asked questions
Do food trucks really need a website?
Social media handles day-of updates, but event planners and caterers look for a real site with a menu and an inquiry form. It makes booking you for events much easier.
How do I show where my truck is each day?
Keep a weekly schedule page with days, times, and addresses. On a paid plan you can ask the AI to swap in next week's stops in one message.
Can customers pre-order from my site?
Pre-orders that go to the truck window should come through your POS, since we.inc does not connect to one. Link your Square or Toast pre-order page and put the button next to your menu.
How much does a food truck website cost?
You can start at $0 with templates on a we.inc address. AI help costs $20 a month on Starter, and a custom domain adds roughly $10 to $20 a year.
Can I take catering deposits?
Yes. The AI can build a deposit page with checkout through your own Stripe account, linked from your catering inquiry form.
Food truck website designs, compared on "where are you today?"
A food truck site answers two things: where the truck is and what is on the menu before it sells out, then books events. Below, five sample sites and a template, each read for brisket by the pound, a two meat plate and ribs.
How these were picked
Food truck, truck catering, barbecue, caterer and cafe samples from our library plus the ROAM food truck template. Smoke Line BBQ Truck is the demonstration; its prices, cook and reviews are made up. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.
1. Smoke Line BBQ Truck
Sample site built by our AI (made-up business).Open it
Task: Someone deciding whether to drive over before it sells out.
Design choice: "Today's location" is the first button and the menu is priced: brisket $29/lb, two meat plate $24, ribs $26/lb. The FAQ says brisket usually goes between 1 and 2pm.
Limitation: The day's location is posted elsewhere first. Put a "Today" block at the top of the homepage and update it daily.
2. Smokestack Rolling Kitchen
Sample site built by our AI (made-up business).Open it
Task: An event host getting a catering quote.
Design choice: "Get a quote" with two and three meat packages and an FAQ on serving speed and deposits.
Limitation: Catering only; no daily location.
3. Ash Street Smokehouse
Sample site built by our AI (made-up business).Open it
Task: A barbecue customer who wants to reserve meat.
Design choice: "See today's board" and "Can I call ahead and reserve brisket?" in the FAQ.
Limitation: A fixed restaurant; no truck schedule.
4. Copper Table Catering
Sample site built by our AI (made-up business).Open it
Task: An office booking lunch.
Design choice: "Request a proposal" with drop-off lunch and a headcount deadline FAQ.
Limitation: Formal catering tone.
5. Marigold Street Cafe
Sample site built by our AI (made-up business).Open it
Task: A daily menu with pickup ordering.
Design choice: "See the menu" and "Order pickup" with every item priced.
Limitation: Fixed address, no barbecue.
6. ROAM
Restaurant template from the We.Inc library.Open it
Task: A truck that wants the location block built in.
Design choice: ROAM: "Smoke, fire, and a line down the block", with Find the truck, Our story and Find us today.
Limitation: No priced menu by default; add yours.
Task comparison
Design
Brisket by the pound
Two meat plate
Pork spare ribs
Smoke Line BBQ Truck
$29 per lb
$24
$26 per lb
Smokestack Rolling Kitchen
In packages
Two meat package
In packages
Ash Street Smokehouse
By the pound
No
Pork spare ribs
Copper Table Catering
No
No
No
Marigold Street Cafe
No
No
No
ROAM
You add it
You add it
You add it
Walkthrough: a lunch customer on the Smoke Line sample
They land on "Brisket goes on at 10pm. Gone by 2pm." with "Today's location" and "Book the truck".
"Sold by the pound, the plate or the whole truck" gives brisket at $29 a pound and a two meat plate at $24.
"Common questions" answers where the truck is parked, when it sells out, catering and vegetarian options.
"Book the truck or find us" closes the page. Edit prompt: "Add a Today block at the top with location, hours and a sold-out note, and a weekly schedule table."
Copyable build brief
A website for [truck] in [city]. A Today block at the top: location, hours, sold-out note. A weekly schedule. The menu with prices. Event catering with minimums and radius, and a booking request form. Office drop-off orders. Deposits through my own Stripe account.
What We.Inc does and does not do here
Live location tracking
Not built in. You update the Today block by editing it or asking in chat, or embed a map link.
Online ordering
Not built in as a full system. Link your ordering tool or use Stripe payment links for catering deposits.
Publishing for free
Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the site
Paid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domain
Paid plans only.
Taking payments
Through your own Stripe account, so the money goes to you. We.Inc does not hold funds.
Forms
The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.
What to adapt
Today's location first.
Say when you sell out.
Catering minimums and radius.
What not to copy
The sample prices, cook story and reviews.
Only posting location on social media.
Questions
Where are you parked today?
Put the answer at the top of the homepage and keep a weekly schedule below it. It is the question most visitors come with.
What time do you sell out?
Give a typical time and whether people can call ahead to hold an order. The sample says brisket usually goes between 1 and 2pm on Saturdays.
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