A website as sweet as your baked goods.

To build a bakery website, tell we.inc's AI what you bake (cakes, pastries, bread), whether you take custom orders, and your location, and it drafts your product galleries and ordering pages, starting at $20 a month on Starter. A free template also works well if you just want a simple, appetizing site live today.

Example website for bakeries built with We.Inc: the Bellweather Bread Co. home page
Bellweather Bread Co.: an example site for bakeries, made with We.Inc.

A bakery website that shows your cakes, pastries, and bread, your hours, and how to order, so people stop calling to ask.

Pages every bakery website needs

Try this prompt

A website for a small-batch bakery in Portland called Fern & Flour, specializing in custom celebration cakes and daily pastries, with a photo menu, a custom cake order form asking for flavor, size, and date needed, and our shop hours and location.

A real bakery site, not a template

This is Bellweather Bread Co., a bakery business we described to the AI in a sentence. See the Bellweather Bread Co. example site.

Start from this design

Three designs that suit a bakery website.

About bakery website design on we.inc

Showcase your pastries, cakes, and bread with a mouthwatering website that drives orders and foot traffic.

A bakery website designed around your actual services and prices, not a stock layout. Describe the business and the AI writes and builds every page.

Features designed for your industry

Who this bakery website design suits

What makes a bakery website work

Photos need to look like the actual product

Bakery decisions are made almost entirely on appetite appeal. Real, well-lit photos of your actual cakes and pastries, not stock imagery, are the single biggest factor in whether someone orders from your site instead of scrolling past it.

Custom cake orders need lead time built into the form

A custom order form that asks for occasion, flavor, size, and needed-by date, and states your minimum notice period upfront (say, 5 to 7 days), prevents the most common bakery headache: a rush request you can't fulfill.

Be explicit about pickup vs. delivery vs. online ordering platforms

If you use a platform like Square Online, Toast, or a local delivery app for online orders, link to it clearly rather than making customers guess whether the website itself takes orders. we.inc can build the ordering-request form and menu pages, but it doesn't run a live online ordering system; deposits for custom orders can go through your own Stripe account.

Dietary and allergen info belongs on the menu, not a disclaimer page

Gluten-free, nut-free, or vegan options noted directly next to the relevant item save customers a phone call and often win the order outright, since dietary restrictions are frequently the deciding factor in where someone orders from.

What it costs

A domain costs about $10 to $20 a year. If you take online orders beyond simple pickup requests, budget for a platform like Square Online or Toast, since we.inc builds the menu and order-request pages but doesn't run a full ordering system. Starter at $20 a month covers a single bakery location where the AI writes and updates the menu and custom order pages; bakeries with seasonal menus and frequent updates sometimes prefer Pro.

Free for 3 template sites, without AI; AI building from $20 a month. Compare plans

Frequently asked questions

How much does a bakery website cost?

A template site is free to publish (no AI, up to three sites). Having the AI write your menu and custom order pages, with ongoing chat edits, starts at $20 a month on Starter, plus about $10 to $20 a year for your own domain.

Can customers order cakes or pastries through the website?

The AI can build a custom order request form (occasion, flavor, size, date needed) that emails you the details, and a general "how to order" page. We.inc doesn't run a full ordering system, so for standing online ordering most bakeries link to a platform like Square Online or Toast.

What should be on a bakery's homepage?

Lead with your best product photos, a short line on what makes your bakery different, and clear next steps: how to order, where you're located, or how to request a custom cake. Don't bury the menu behind extra clicks.

Can I use my own domain name for my bakery?

Yes, on a paid plan: Starter and above include connecting your own domain, with SSL and hosting included. The free plan publishes on a we.inc address.

How do I get my bakery to show up in local searches?

A clear address, hours, and a Google Business Profile that matches your site exactly help most with "bakery near me" searches. Naming specific popular items (like "custom birthday cakes in [city]") on the menu page also helps you show up for more specific searches beyond just "bakery."

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Bakery website designs, compared on the preorder journey

A bakery site has to answer what is on today, what it costs and how to get it before it sells out. Below, five sample sites and a template, each read for how a customer finds a loaf, a rye or a croissant.

How these were picked

Bakery, cake, cupcake, cafe and bread-adjacent samples from our library plus the Flour & Fern template. Bellweather Bread Co. is the demonstration; its prices, bakers and reviews are made up. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Bellweather Bread Co.

Sample site built by our AI (made-up business). Open it

Task: A regular who wants a loaf before it sells out.

Design choice: "Preorder bread" is the first button and "The daily bake" lists each item with a price: sourdough $9, seeded rye $10.50, croissant $4.75.

Limitation: Preordering means calling. Add an order form or link your ordering tool.

2. Poppy Lane Cakes

Sample site built by our AI (made-up business). Open it

Task: Someone ordering a layer cake for a party.

Design choice: "Order a cake" and "Today's flavors", with sizes from a slice to a tiered wedding cake and an FAQ on how many each size feeds.

Limitation: Cake-first; bread would need its own section.

3. Fern & Fondant

Sample site built by our AI (made-up business). Open it

Task: A client with a photo of the cake they want.

Design choice: "Request a design" and "Book a tasting", with an FAQ on budget and matching a photo.

Limitation: Custom orders only; no daily menu.

4. Kettle Row Cupcakes

Sample site built by our AI (made-up business). Open it

Task: A customer ordering a box for pickup.

Design choice: "Order for pickup" and "See today's flavors", sold by single, half dozen and dozen.

Limitation: One product line; widen the menu for a full bakery.

5. Marigold Street Cafe

Sample site built by our AI (made-up business). Open it

Task: A bakery that also serves breakfast and lunch.

Design choice: "See the menu" and "Order pickup", with a pastry case baked from 4am and catering trays.

Limitation: Menu-led; bread is a line in the pastry case.

6. Daily-Batch Artisan Bakery

Restaurant template from the We.Inc library (demo site: Flour & Fern). Open it

Task: An artisan bakery that wants photos to lead.

Design choice: Flour & Fern: "Real bread. Honest butter. Baked this morning." with The Bakers, Gallery and Visit.

Limitation: No price list out of the box; add your bake list with prices.

Task comparison

DesignCountry sourdough, 900gSeeded ryeButter croissant
Bellweather Bread Co.$9$10.50, Thu, Sat, Sun$4.75
Poppy Lane CakesNoNoNo
Fern & FondantNoNoNo
Kettle Row CupcakesNoNoNo
Marigold Street CafeHouse bread in sandwichesNoIn the pastry case
Daily-Batch Artisan BakeryYou add itYou add itYou add it

Walkthrough: a customer preordering on the Bellweather sample

  1. They land on "Bread out of the oven at eight, gone by one" with "Preorder bread" and "See the bake list".
  2. "The daily bake" gives every price and which days the rye is baked, so they know Thursday works.
  3. "Bread questions" answers when it sells out, gluten-free options and storage.
  4. "Order ahead or drop in" closes with the phone number. Edit prompt: "Add a preorder form with pickup day, items and quantity, and show which breads are baked each day."

Copyable build brief

A website for [bakery] in [town]. A daily bake list with prices and which days each bread is baked. Opening hours and when things usually sell out. A preorder form (pickup day, items) or a link to my ordering tool. Custom cake enquiries with notice needed. Wholesale enquiries for restaurants. Payments through my own Stripe account.

What We.Inc does and does not do here

Online ordering with pickup slotsNot built in as a full system. Use a form, Stripe payment links, or link your ordering tool.
Menu that changes dailyYou edit the bake list by clicking it or asking in chat; there is no point-of-sale sync.
Publishing for freeFree plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the sitePaid plans: Starter $20/mo, Pro $50/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domainPaid plans only.
Taking paymentsThrough your own Stripe account, so the money goes to you. We.Inc does not hold funds.
FormsThe AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

What not to copy

Start from a suitable design

Start building this bakery website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

In our 2026 measurement of 51 bakeries websites, 41% had no search description, 45% had no structured data and 69% had no tap-to-call link. See the full study.

Related industries and website guides

Related website builders: Food & Hospitality

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