Martial Arts Website Examples: What Works and How to Build Yours

Sample site built by our AI, not a customer site. Northgate Taekwondo Academy is a made-up business; our AI wrote every section, from the headline to the 4-question FAQ. Northgate Taekwondo Academy in Raleigh teaches taekwondo and Brazilian jiu jitsu for ages 4 and up. Free trial week, family rates, belt testing on site.

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Three martial arts website designs, compared by what a parent or new student needs to do

A parent wants to know the youngest age a school takes and what it costs; an adult wants to know they will start with other beginners. The three designs below come from a family taekwondo school, an adult jiu jitsu and muay thai gym and a showcase build.

How these were picked

Our library has two sample sites that fit this trade and one showcase build, so this collection has three. We read each and noted how classes are grouped, how prices are shown and what the first-week offer is. Checked 27 September 2026. Every design here is from the We.Inc library and is labelled as a sample or template. None is a customer site, and no entry claims results.

1. Northgate Taekwondo Academy

Sample site built by our AI (made-up business). Open it

Task: A parent choosing a class for a young child.

Design choice: "Discipline your kid keeps outside the dojang" with "Start free week". "Classes by age and rank" prices each group: Little Tigers, ages 4 to 6 at $99/mo, Youth taekwondo, ages 7 to 12 at $129/mo, Teen and adult taekwondo at $139/mo, plus a Family plan. The FAQ answers "Do I have to buy a uniform right away?" and "Is sparring full contact?".

Limitation: "View class times" is a button, but the sample has no timetable. Parents need days and times per age group.

2. Iron Crane Martial Arts

Sample site built by our AI (made-up business). Open it

Task: An adult beginner who is worried about getting hurt.

Design choice: "Your first class will be with other beginners" with "Start free week". A Fundamentals block, 4 weeks ($99) comes before the Adult unlimited membership ($165 per month), and Kids classes, ages 5 to 13 are $110 per month. The FAQ asks "Will I get hurt?" and "Is there a contract?".

Limitation: Kids classes are one card. A school with a large children's program would need age groups, times and a parent section.

3. CHARLOTTE MARTIAL ARTS

Showcase build from a one-line prompt (made-up business). Open it

Task: A kids-focused school that wants a strong first screen.

Design choice: Built from a one-line prompt: "Confidence starts here" under "Build strength, discipline, confidence.", with "Start training" and "Explore services", and Programs, Schedule and Membership in the menu.

Limitation: The counters ("Happy customers", "Certified team") are placeholders, and there are no prices or age groups on the first screen. Replace the numbers and add your classes.

Task comparison

Design	Little Tigers, ages 4 to 6	Youth taekwondo, ages 7 to 12	Teen and adult taekwondo
Northgate Taekwondo Academy	$99/mo, thirty minute classes	$129/mo, belt tests every three months	$139/mo, evening classes
Iron Crane Martial Arts	Not offered (kids from 5)	Kids classes, ages 5 to 13, $110 per month	Adult unlimited, $165 per month
CHARLOTTE MARTIAL ARTS	You add it	You add it	You add it

Walkthrough: a parent signing up on the Northgate sample

The parent lands on "Discipline your kid keeps outside the dojang" with "Start free week" and "View class times".
"Classes by age and rank" explains that students are grouped by age and belt, then lists Little Tigers, ages 4 to 6 at $99/mo.
"Twenty years of belt tests on Falls of Neuse" covers background checks, CPR and the parent viewing area.
The FAQ answers "What is the youngest age you take?", uniforms, belt testing costs and sparring, then "Try a week on us" gives hours.
Gap to fix: add the timetable that "View class times" promises, and a trial sign-up form asking the child's age and experience.

Copyable build brief

A website for [school name], a [style] school in [city]. Lead with a "Start free week" button. List classes by age and level (for example ages 4 to 6, 7 to 12, teens and adults) with a monthly price and what each class covers, plus a family plan and private lessons. Add a class timetable, a section on instructors and safety, an FAQ on the youngest age, uniforms and fees, belt testing and sparring, and a trial sign-up form asking age and experience.

What We.Inc does and does not do here

Class timetable	Add it as a section and edit it yourself when times change. It does not sync with a gym management system.
Memberships and billing	Show prices on the page. Recurring billing stays with your existing membership software or your own Stripe account.
Publishing for free	Free plan: up to 3 template sites on a we.inc address. No AI credits and no custom domain.
Having the AI write and change the site	Paid plans: Starter $20/mo, Pro $49/mo, Max $99/mo. You describe the business, then edit by clicking or by asking in chat.
Your own domain	Paid plans only.
Taking payments	Through your own Stripe account, so the money goes to you. We.Inc does not hold funds.
Forms	The AI builds contact and request forms. A synced booking calendar is not built in: link the scheduling tool you already use.

What to adapt

Group classes by age and put a price on each group.
Answer the uniform, testing fee and contract questions up front.
Tell adult beginners who they will train with in the first weeks.

What not to copy

The sample prices, reviews and black belt counts. They belong to made-up schools.
A "class times" button with no timetable behind it.
Placeholder counters you cannot back up.

Questions

What is the youngest age you take?

The Northgate sample says four, and explains why those classes are thirty minutes. On your site, give your real minimum age and how children move up.

Do I have to buy a uniform right away?

The sample says no for the trial week and puts the uniform inside the registration fee. Write yours with your own fees so parents know the full cost.

Start from a suitable design

Start building this martial arts website. Or check costs with the website cost calculator, test a current site with the website grader, and see pricing.

What makes this martial arts school website work

The first line answers "why you"

The first thing a visitor reads is "Discipline your kid keeps outside the dojang", with "Teaching Raleigh since 2006" set above it as a small label. The line underneath does the explaining: "Age grouped classes from Little Tigers at four years old through adult sparring. Instructors are background checked and hold certified black belt rank." Two buttons follow, "Start free week" for people ready to act and "View class times" for people who want to look around first. The layout is a full-bleed cinematic hero, the headline laid over darkened footage, using looping stock footage instead of a static photo.

Proof sits right under the fold

Directly below the hero, a strip of 4 short facts does the job most martial arts school sites leave to vague words like "trusted" or "experienced": 20 yrs (teaching in Raleigh), 310 (active students), 12:1 (student to instructor) and 6 (certified instructors). Each one is something a customer can check or hold the business to.

Prices on the page, not "call for a quote"

The "Classes by age and rank" section lists 6 programs: Little Tigers, ages 4 to 6 ($99/mo), Youth taekwondo, ages 7 to 12 ($129/mo), Teen and adult taekwondo ($139/mo), Brazilian jiu jitsu ($149/mo), Family plan (From $210/mo) and Private lesson ($65/session). Prices run from $65 to $210, so a visitor can tell in seconds whether it fits the budget. A one-line note sets the terms: "Students are grouped by age and belt so a six year old is never sparring an adult." Each item gets a sentence of its own, for example "Thirty minute classes on listening, balance and basic kicks, twice a week."

It explains who is behind it

Under the heading "Twenty years of belt tests on Falls of Neuse", the about section says: "Master Ellis opened the school in 2006 after fifteen years of competing and coaching. We have promoted 74 students to black belt, and a good number of them now assist in the youth classes." It then lists 3 concrete points instead of a paragraph of values: all instructors background checked and CPR certified, belt testing held on site, no travel or outside fees and make up classes available in any age appropriate slot.

Reviews name the detail

There are 3 reviews, each signed with a name and a context (Angela M., parent, Wake Forest; Ben C., adult student; Tanya W., parent, Raleigh). None of them says "great service". They mention a specific moment, like "I signed my daughter up and ended up joining the adult class myself. Best decision either of us made."

The FAQ handles objections

The FAQ covers 4 questions: "What is the youngest age you take?", "Do I have to buy a uniform right away?", "How often is belt testing and what does it cost?" and "Is sparring full contact?". The answers are direct. The first one reads: "Four years old for our Little Tigers class. Those sessions run thirty minutes because that is honestly the attention span at that age."

The last step is obvious

The page closes on "Try a week on us". It sets expectations before anyone gets in touch: "Call or fill out the form and we will put you in the right class for your age and experience. The trial week costs nothing and there is no obligation after it." Hours are written out (Mon to Thu 3:30pm to 9pm, Fri 3:30pm to 7pm, Sat 9am to 1pm) and so is the area covered (Raleigh, Wake Forest, Knightdale, Garner). The phone number also sits in the header on every scroll position, so nobody has to hunt for it.

The design stays out of the way

The palette is three colors: a #f6f5f1 background, #1c2333 text and one accent (#1e4b8f) used only for buttons and labels. Headings are set in a serif face and buttons have 8px rounded corners. The menu has 6 items (Services, Pricing, About, Reviews, FAQ and Contact), all on one page, so it scrolls instead of making people click through.

Every service and price, as the site lists it

Little Tigers, ages 4 to 6 ($99/mo): Thirty minute classes on listening, balance and basic kicks, twice a week.
Youth taekwondo, ages 7 to 12 ($129/mo): Forms, sparring and board breaking with belt testing roughly every three months.
Teen and adult taekwondo ($139/mo): Evening classes covering forms, conditioning and controlled contact sparring.
Brazilian jiu jitsu ($149/mo): Gi and no gi grappling on Tuesday and Thursday nights, all experience levels.
Family plan (From $210/mo): Two family members on unlimited classes, $45 for each additional member.
Private lesson ($65/session): One on one work on a form, a testing requirement, or tournament preparation.

Questions its FAQ answers

What is the youngest age you take?
Do I have to buy a uniform right away?
How often is belt testing and what does it cost?
Is sparring full contact?

Build a site like this for my martial arts school

Describe your business in a sentence and the AI writes a site like this one around it. Start building.

Prefer to start from a template?

Forge Athletics (Fitness template)
GRIT Barbell Club (Fitness template)
Iron (Fitness template)

Looking for ideas, or ready to build?

This page is for inspiration: one real example, taken apart. For the pages a martial arts school site needs, what it costs and what the builder can and cannot do, see the martial arts school website builder page.

Free plan: up to 3 template sites on a we.inc address, with no AI and no custom domain. AI building, like this example, starts at $20/mo, and custom domains are on paid plans. The AI builds request and contact forms; payments go through your own Stripe account.