Affiliate Disclosure Generator: Plain Words, Right Next to the Link

Say how you benefit, whether commissions, free products or a paid post, and where the disclosure will sit. The generator writes a short, plain statement in the style the FTC's FAQ shows, plus HTML that puts it beside your links and marks those links rel="sponsored". Read it, adjust it, and keep it near every recommendation.

Wording the FTC FAQ discusses
WordingWhat the FAQ says
"I get commissions for purchases made through links in this post."Given as an example of what you could say
"Affiliate link" aloneMay not be enough; readers may not know it means you are paid
"Paid link" next to the linkAcceptable
"Commissionable link"Not recommended; unclear to readers
A "Buy now" buttonNot a disclosure
A hyperlink to a disclosure pageNot adequate on its own; easy to skip

Updated

The FTC's guidance boils down to two questions: would a reader understand that you are paid, and would they see the statement before acting on your recommendation? This tool helps with the first by writing the sentence in everyday words, and with the second by giving you a block to place right beside the links.

Write your disclosure

What do you receive? Commission on sales, Free products, Paid for this post

Where will it go? Start of the post, Beside one link

Store or brand (optional)

Disclosure text: This post contains links that pay me a commission when you buy through them, at no extra cost to you.

HTML block

<p class="disclosure"><strong>This post contains links that pay me a commission when you buy through them, at no extra cost to you.</strong></p>

<!-- later in the post -->
<p><a href="https://example.com/product" rel="sponsored">See the product</a></p>

A disclosure box readers notice

Edit the wording and colours. The point is contrast and size, not decoration.

Boxed disclosure above the first link

A light tinted box with normal-size text sits in the reading flow, so it shows on phones as well as desktops.

<p style="border-left:4px solid #1d4ed8;background:#eff6ff;padding:10px 14px;margin:0 0 12px">
  I get commissions for purchases made through links in this post.
</p>
<p>My favourite bread knife: <a href="https://example.com" rel="sponsored">see the knife</a></p>

What counts as a connection worth disclosing

The FAQ frames it as a connection between you and the seller that a significant minority of readers would not expect and that would affect how they judge your endorsement. Commissions, free products, payment and family or business ties all fit.

If you only link to products with no money or gifts involved, there may be nothing to disclose. When unsure, telling readers costs you almost nothing.

Placement on small screens

On a phone, a statement in a sidebar may end up far below the content. Put it inside the article flow, above the first link, and use a full readable size rather than tiny grey text.

How it works

  1. Choose what you receive: a commission on sales, free products, or payment for the post.
  2. Enter the store or brand if you want to name it.
  3. Pick where the statement goes: at the start of the post, or beside a single link.
  4. Copy the text, or the HTML block that also marks your links as sponsored.
  5. Repeat the short version wherever a link sits far from the first statement.

Tips

Frequently asked questions

Where should an affiliate disclosure go?

Close to the recommendation. The FTC FAQ says the closer the disclosure is to your recommendation, the better, and that one disclosure can cover a review and link that appear together, while separated ones need their own.

Is the word "affiliate" enough?

The FAQ says "affiliate link" by itself may not be adequate because many readers do not know what it means. Say plainly that you get paid, as in the wording this tool writes.

Do I need a disclosure if I only got the product free?

The FAQ says yes when the connection would affect how readers weigh your review and is not something they would expect. A free product or meal is one of its examples.

Should affiliate links use rel="sponsored"?

Google's link attribute guide asks you to mark advertisements or paid placements with sponsored. Affiliate links are paid placements, so the HTML here adds it. That attribute is for search engines; the visible statement is still what readers need.

Is this legal advice?

No. It drafts plain wording from the FTC's public FAQ. Rules change and other countries have their own; check the source and a lawyer for your case.

Related: Website disclaimer generator, Privacy policy generator, Terms and conditions generator, On-page SEO checklist.

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