How agencies and freelancers structure website packages for small business: three tiers, what goes in each, how to price them, sample package names, and how to deliver them profitably.
A good small business website package is a fixed bundle, usually one of three tiers, that states exactly what the client gets (pages, features, hosting, edits, support), what it costs up front and per month, and what is not included. As of September 2026, the agencies that make packages pay are the ones that sell a monthly plan, not just a build.
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This guide shows how to design three tiers, what to put in each, how to price them, and how to deliver them without your margin disappearing.
Small business owners want to know three things fast: what they get, what it costs and when it is done. Custom quotes make them wait and compare. Packages answer immediately.
Packages also help you:
| Starter | Growth | Premium | |
|---|---|---|---|
| Who it is for | New or very small businesses | Most local businesses | Busy owners who want it all handled |
| Pages | Up to 5 | Up to 10 | Custom |
| Build | Client builds with guidance | You build the first version | You build and manage everything |
| Forms and booking | Contact form | Contact form plus booking link | Booking, integrations and lead routing |
| SEO | Basic setup | Basic setup plus local listings help | Ongoing on-page work and monthly report |
| Edits | Client edits themselves | A few small edits a month | Unlimited small edits within fair use |
| Support | Email, faster response | Priority, with a monthly check-in | |
| Domain and hosting | Included | Included | Included |
Name the tiers after outcomes or your niche instead of generic labels if you can: "Get Found", "Get Booked" and "Get Growing" works better for a plumber than "Bronze, Silver, Gold".
Put these on the pricing page and in the agreement. Clear exclusions are not a weakness; they prevent the arguments that lose clients.
Work bottom up, then check top down.
Bottom up: your cost per client.
Top down: the market and the value.
Price the middle tier first, since most clients pick it. Then set Starter low enough to be an easy yes and Premium high enough to make Growth look sensible. Our website care plans guide and website reseller guide have worked examples of monthly pricing.
Both work:
Whatever you choose, keep the monthly plan at the centre. That is the part of the business that grows. More on this model in website as a service.
For a local trades niche, a pricing page might read:
Each line promises an outcome the owner cares about, not a list of technical features.
The delivery platform decides your margin. Three things matter:
An AI website builder with white label covers all three. The client describes the business, the AI builds a complete first draft, and you or the client refine it.
We.Inc is an AI website builder you can launch under your own brand in minutes. Paste your website at my.we.inc/setup; your branded builder is usually live in under a minute. Then invite clients to build on your portal.
| We.Inc plan | Price | Client sites | Cost per site at full use | Branding |
|---|---|---|---|---|
| Lite | $99/mo | 25 | $3.96 | Your brand and domain, small Powered by WeInc line |
| Launch | $499/mo | 250 | $2.00 | Your brand and domain, small Powered by WeInc line |
| Scale | $999/mo | 1,000 | $1.00 | No WeInc branding anywhere, email from your domain |
Clients pay you through your own Stripe with a 0% transaction fee, so every package price you set is yours. Every plan has a 7-day free trial and is month to month. See white-label pricing for competitor costs at the same site counts, or the white label overview and the freelancer playbook.
Review prices when a tier sells out your capacity, when most new clients choose Premium, or when your costs rise. Give existing clients notice and keep them on their current price for a set period; it rewards loyalty and avoids a wave of cancellations.
Packages are never finished. Treat them as a product and revise them every quarter based on what clients actually buy and ask for.
Launch your branded builder free (7-day trial). Lite $99/mo for 25 sites, Launch $499/mo for 250, Scale $999/mo for 1,000 with no WeInc branding, and a 0% transaction fee. Compare plans on white-label pricing or read the white label overview.
We.Inc is an AI-powered website builder you can resell under your own brand. Launch a branded client dashboard, bill on Stripe Connect, and deliver AI-generated websites in minutes. White-label plans are custom priced, with no per-site fees.